May 2020 Blog Posts (54)

This Video Blog Now Has a Name - Zoom Cast #2

The content is meatier and the production values are through the roof. Mark and Mike discuss four types of Covid-19 customers that are showing up in dealerships. We discuss how to determine your customer's personas. More importantly we have enlisted the services of a professional announcer. Please listen to the brilliant announcer Intro and Outro along with Mark's original theme song. Click Here: …

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Added by Mike Marshall on May 29, 2020 at 11:23pm — No Comments

Don’t Buy CRM Software Without Asking These Questions

You’ve decided to get a CRM or replace an existing one. Now what?

 

A CRM system should help your staff connect with customers, increase sales productivity and provide actionable insights to deliver the great experiences that create long-lasting customer relationships.

 …

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Added by Bill Wittenmyer on May 29, 2020 at 12:29pm — No Comments

How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7

Continuing our series on budgeting, CEO Dave Spannhake and Host Dane Saville dive into the setup of and best practices for your dealership's paid social media strategy, including the expectations that any dealer can set.

If you haven't yet, be sure to subscribe to our YouTube channel:  …

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Added by Dane Saville on May 29, 2020 at 11:37am — No Comments

Out of Work? Train Yourself Free!

In one of my latest blogs, I talked about the opportunity that out-of-work or furloughed individuals had to educate themselves to increase their job skills regardless of whether the skills are in their current field or in another simply to open up more job opportunities in the future. We don’t know what’s going to happen when (or if) society returns to…

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Added by Steve Southin on May 29, 2020 at 9:54am — No Comments

Supercharging Vehicle Sales During the Recovery Phase

As auto sales start to rebound across the country, auto retailers may be tempted to slowly ramp up their marketing investment until customers return in larger numbers. Our research into the state of recovery in the auto industry during the COVID-19 crisis identified some specific challenges with the wait-and-see approach that may stifle a fast recovery. Affinitiv evaluated the sales trends across 1,800 auto retailers in the US to understand the current level of recovery and to help retailers…

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Added by Doug Van Sach on May 28, 2020 at 1:29pm — No Comments

3 Things About COVID Consumers in 60 Days

Two months ago, the world as we know it changed. COVID-19 became up close and personal in the first week of March. Virtual Retailing, Digital Retailing, Distance Retailing -- call it what you will -- arrived. 
Social norms evolve. Consumers adjust. My three big takeaways as we glance back before moving…
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Added by Jim Flint on May 28, 2020 at 10:13am — No Comments

A comprehension about getting free car removal

Is this the time you need and wish to sell your old car which is causing trouble for you in its worthless maintenance and consuming unnecessary space in your garage. Getting free car removal Karana-downs to help you get your car picked up and eventually make you free from the headache…

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Added by john leone on May 28, 2020 at 6:28am — No Comments

Digital Motors Integrates eLEND Solutions’ Digital Financing Into Automotive ‘Buy From Home’ Online Retailing Solution

Car buyers can instantly apply for financing directly from a dealer’s online store, finalizing transactions, including F&I, from the safety and comfort of their homes

 

Irvine, Calif., May 27, 2020Digital Motors®, which is revolutionizing the way car dealerships sell their vehicles online, today announced a strategic partnership with digital financing innovator…

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Added by Crystal Hartwell on May 27, 2020 at 10:40am — No Comments

Digital Motors Integrates eLEND Solutions’ Digital Financing Into Automotive ‘Buy From Home’ Online Retailing Solution

Car buyers can instantly apply for financing directly from a dealer’s online store, finalizing transactions, including F&I, from the safety and comfort of their homes

 

Irvine, Calif., May 27, 2020Digital Motors®, which is revolutionizing the way car dealerships sell their vehicles online, today announced a strategic partnership with digital financing innovator…

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Added by Crystal Hartwell on May 27, 2020 at 10:40am — No Comments

Flick Fusion Adds 18 New VARs and 1,000+ Dealership Customers During COVID-19

Auto dealers turn to video to stay in touch with customers & stay competitive in downturn

 

Urbandale, IA—May 27, 2020— When social distancing guidelines went into effect, demand for video marketing and video communications solutions skyrocketed. In the two and a half months since businesses across the country were shuttered due to COVID-19, Flick Fusion has added 18 new customers to their network of value-added…

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Added by Timmy D. James on May 27, 2020 at 10:32am — No Comments

SURESALE WINS GOLD STEVIE® AWARD IN 2020 AMERICAN BUSINESS AWARDS®

SureSale’s automotive certification-as-a-service platform was named “Innovation of the Year”

 

Los Angeles, CA – May 26, 2020 – SureSale, the gold standard for quality used vehicles and purchase protection, won the Gold Stevie® Award in the “Innovation of the Year” Business Services “category in the 18th Annual American Business Awards®.  The category recognizes singular innovations in product development.

 

“The SureSale team…

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Added by Crystal Hartwell on May 26, 2020 at 12:24pm — No Comments

Put a Little Love in Your Heart

News has not exactly been great recently. And, I don’t know about you, but I welcome any good news that brightens my day in some way. For that reason, I loved a recent story a friend sent to me from the Charlotte Observer.

 

It is one thing to be involved in your…

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Added by Dan Beres on May 26, 2020 at 10:02am — No Comments

Please Name This Video Blog - Zoom Cast #1

Infotainment! I have always benefited from talking with Automotive Retail Coach Mark Ramsay. We recorded our conversation. This is our first episode. We have yet to name it  It is truly lacking in production value however it has some really interesting and worthwhile ideas. Enjoy!  Mark and Mike Zoom Cast 1…

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Added by Mike Marshall on May 26, 2020 at 9:39am — No Comments

When the Easy Button is Broken, Sales Can Be Lost

As we see digital retailing becoming more desirable to consumers, it has never been more important for dealers to ensure that their processes and technologies deliver on the promise for consumers. There is nothing more frustrating to a consumer than attempting to transact online with any company just to encounter obstacles and frustration. It only adds to…

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Added by Steve Southin on May 26, 2020 at 9:39am — No Comments

Auto/Mate Introduces Remote Payments for Repair Orders and Parts Invoices

New feature allows dealership customers to pay ROs & parts invoices remotely

Albany, N.Y. – May 26, 2020Auto/Mate, a business unit of DealerSocket, has introduced Remote Payments, a new feature that allows customers to pay service repair orders (ROs) and parts invoices without having to step inside the dealership. Dealership personnel can…

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Added by Mike Esposito on May 26, 2020 at 9:25am — No Comments

Communication is Key

You have an opportunity with every person to be authentic and real.

Why do they teach us not to take it? We are handed a million ways to put up walls, but what we should really be doing is taking them down. Allow people in, and let them see who you are. 

Communication - HOW YOU SOUND - is the key!

That’s why we’re going to spend some time talking about communication. This week we begin our…

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Added by Damian Boudreaux on May 25, 2020 at 10:30am — No Comments

Making the Best of Time During the Worst of Times

The retail car business in North America can be incredibly taxing on its employees. From 12-hour days to uncertain paychecks – salespeople can go from hero to zero quickly. As we all deal with this COVID-19 virus, many dealerships have experienced incredibly severe consequences. Some have had to close completely while under lockdown which, in some instances,…

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Added by Steve Southin on May 22, 2020 at 10:03am — No Comments

Baking the Cake of Virtual Retailing: How to Interact as We Transact

It’s no April Fools’ joke that Apple became a company on April 1, 1976. In 1984 telephone companies as we knew them began to break-up. A subsequent window opened to advance how we communicate. As such, Apple evolved from an early start in computers and connected the dots to personal…
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Added by Jim Flint on May 22, 2020 at 9:55am — No Comments

Strategy with Jason guest Mike theCarGuy!

Had such a great convo with Jason Harris and Peter J. Duffy with Dealer Image Pro about streamlining communication efforts, entering an era of efficiency, and how customers now…

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Added by Mike theCarGuy Correra on May 21, 2020 at 11:01pm — No Comments

A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6

In this episode of season 5, CEO Dave Spannhake and Host Dane Saville return to discuss the tactics, networks, questions, and best practices for your dealership's retargeting strategy. Learn more about how to get the best out of your most cost-efficient channel.

Be sure to subscribe and never miss an insight:  …

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Added by Dane Saville on May 21, 2020 at 1:10pm — No Comments

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