Added by David Villa on June 9, 2012 at 8:58am — 3 Comments
Sharing a really interesting article I came across today on Business Week - the high cost of 'rework and redundancy' in the automotive industry. It is important to stay current on the latest innovations, and investing in research to grow the industry is important. But as this article opines, sometimes it can get out of hand, going from innovative to redundant. The infographic is particularly worth checking out.
What do you all think? At what point should automotive researchers stop…
ContinueAdded by AutoSTARR on June 8, 2012 at 5:00pm — No Comments
As our inboxes become inundated with reports from both manufacturers and big-box automotive groups gleefully boasting of double digit gains in sales, one cannot help but hum the song, “Welcome back Kotter,” look up and be thankful that maybe, just maybe our industry is on its way back. We recount 4 years ago, walking past the TV and hearing the talking heads’…
ContinueAdded by Marsh Buice on June 8, 2012 at 10:30am — 9 Comments
Added by Chris Fritcher on June 8, 2012 at 10:05am — 3 Comments
The most trusted name in live chat brings the best blog posts and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top blogs and automotive stories from around the globe. This weekly edition – the President turns pop star, Hubspot teams up with Hootsuite, and GM makes big…
ContinueAdded by Stephen Jackson on June 8, 2012 at 10:00am — No Comments
It has already been established that the most exciting time during the sales process is the delivery. A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars. After spending hours with your customer, how do you want them to remember your dealership?
Your customer will remember your dealership every month they have to make their payment. They will think of your dealership each time they pay for an…
ContinueAdded by James Schaefer on June 7, 2012 at 4:30pm — 18 Comments
All this technology is becoming very popular around and among dealers. Sales people can pull up apps and show customers all the details about a particular car in stock. Customers can shop and research before they get to the dealership, and an Internet staff can track web visits and initiate contact with potential customers. All at the speed of light.
Thanks to the innovation of Steve Jobs and Apple, we can "i-anything" we want. But there is one important ingredient to…
ContinueAdded by John Fuhrman on June 6, 2012 at 10:30pm — No Comments
Schedule your priorities, Not prioritize your schedule
“Things which matter most should never be at the mercy of things which matter least.”
— Johann Wolfgang von Goethe…
ContinueAdded by Sean V. Bradley on June 6, 2012 at 3:05pm — 1 Comment
http://www.automotiveinternetsales.com ;
One of my Dealers just forwarded me this official email from Vehix. They sent it to him yesterday...
Dear Vehix Dealer,
As you may know, Comcast Spotlight has owned Vehix since 2008. As…
ContinueAdded by Sean V. Bradley on June 6, 2012 at 4:00am — No Comments
I was inspired to write this based on the video that was posted on here, "Long day at the car dealership."
…
ContinueAdded by Scott Klein on June 5, 2012 at 4:00pm — 15 Comments
Dealers United Helps Dealers with Digital Marketing through June Member Deal
Haystak Digital Marketing was chosen from a field of over 45 SEM/PPC providers in the space based on their comprehensive…
ContinueAdded by Laurie Halter on June 5, 2012 at 2:42pm — No Comments
Do you hate seeing that your customers have unsubscribed from your email list? Do you loathe seeing them “unlike” your fan page. Do you cringe when your customers are no longer your Tweeps? Well, the average customer is bombarded with around 3,000 messages a day so more than likely, if they leave, they’re just not that into you.
How can you court your customers back and gain…
ContinueAdded by Ketty Colom on June 5, 2012 at 9:13am — 2 Comments
Good afternoon Dealer Elite Members
Change is one of the only constants in the universe. The automotive world as you all know is overdue for this change as is a number of other retail environments. I was forwarded a very interesting article from a friend today that i think everyone in the automotive retail business should read. BMW who is one of the largest high end car companies in the world is taking the…
ContinueAdded by Ian Nethercott on June 4, 2012 at 5:00pm — 20 Comments
Added by Leonard Buchholz on June 3, 2012 at 10:39am — 3 Comments
For your weekend enjoyment, here's a KPA infographic about the social media companies that are leading their niche in 2012. Understanding the heart and soul of the companies can help us all make choices about where to put our efforts this year and in coming years.
Click to enlarge.…
ContinueAdded by JD Rucker on June 2, 2012 at 3:11am — No Comments
Automotive Internet Sales - Example of How to Handle "Bought Elsewhere" / Dead Deals - Don't WASTE Opportunities!
Everyone knows that the hardest part of Automotive Internet Sales is getting someone on the phone... I get it. As a matter of fact on average you will only connect…
ContinueAdded by Sean V. Bradley on June 1, 2012 at 3:30pm — 4 Comments
What does it take to build a successful Internet department? AutoUSA Internet Solutions is conducting a survey and is inviting auto dealer Internet marketing personnel to participate. We plan to share the information in a special presentation this October during the 13th Digital Dealer Conference & Exposition. But we can’t do it without you!
Like many auto…
Added by sara callahan on June 1, 2012 at 12:54pm — 4 Comments
One of the most thorough studies of what influences auto buyers was just released this week and the
findings point to the importance of human interaction when purchasing a new car
ST. LOUIS (May 30, 2012) – Contrary to the growing belief that social media will soon replace traditional automotive…
ContinueAdded by Mark Dubis on June 1, 2012 at 11:29am — No Comments
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