"Compared with"

The simple word track, “Compared with” will help any Team Member overcome the Clients “too high” price objection.

In most scenarios, when your Team Member presents the initial pricing figures to your…

If you’ve ever had the joy of potty training a toddler, you can appreciate how your emotions are strained to the extreme boundaries of patience.  I firmly believe potty training is God’s shout-out to your parents for all of the hell you put them through. Why does one child grasp the concept of potty training while another looks at you as if English is a…

Once again, another dealership ruins it for the rest of us.  Recently, a customer in Anchorage Alaska was the winner of a 2009 Nissan GT-R on eBay Motors with a bid of $55,100.  Now, the dealer (Honda of San Marcos) is refusing to sell the vehicle to them.  The bugaboo:  It was a No-Reserve Auction.

This is another shining example of how a dealership participates in a platform without knowledge, training, or guidance, and gives our industry a black-eye.  The dealership is…

As a sales rep, our day started with a quick twenty minute meeting at 9 am sharp. If you were late you missed the meeting and had a talk with the manager later.    

The F&I manager started off by thanking everyone for a good job and doing all the paper work correctly. If he needed any thing he would say it and we would do it. This took about two minutes.

The used car manager was next. He told us we are doing great . He told us what was new and what was…

"TELL ME MORE"

The simple word track, “Tell me more” is one of the most powerful yet simple word tracks you can give to your team! This simple word track both builds rapport with the client AND defines exactly what the customer’s statement or…

Here is a post from a course I teach to prospective salespeople. Properly grounding newbies is important to starting them on the path to success. You may find parts of this useful when you begin to train new salespeople.

Why Become a Salesperson – Part Two

Here are some sales duties and responsibilities common to most organizations. Starting your new salespeople out with an understanding of these will help.

A. Deportment and Timeliness: You must be on time, all…

     If you had to pick a group of favorite failings, you’d be hard pressed to keep the list small.  Failing is generally what precedes massive success.  In fact, its’ difficult to name a significant invention, person, or other creation, without discussing the failing that occurred right up to the moment of success.

     However, in an attempt to share with all of you, the importance of risk, and the necessity of failing, I present my favorites.  These are my top five from…

(alternatively titled: "I never want to see a screwdriver again."

I've been surfing the internet again. 

This usually ends in one of two ways.



A) I find something that I don't need, but buy it anyway

B) I find something that I really want, but can't figure out how to buy it.

My new favorite thing, except for catch up on Season 3 of Dexter, is to browse the internet for car dealer websites. There are hundreds of…

While working with one of my clients covering a strategy on changing the price of a vehicle he had priced at $15,298, my first reaction was to tell him to reduce it down to $14,995 so he wouldn’t miss any searches done up to $15,000 because of his $298. Then it dawned on me, don’t even change it to $14,995 that might not work either. After the conversation, I come across a strategy that has changed the way I tell my dealers how to price a lot of their cars. It made me research all pricing…

Our never ending quest…as leaders…is to stretch people farther… than they think they can go…

To take an individual…or a team…and stretch them all the way out… till they feel they are at the edge of the cliff…

And just as they are about to fall off…extend our hand…tell them how important they are…

tell them that you…

Buyers and the lies they tell:  Buyers are not all liars.  In fact, most will be straight up with you but often times we back them into corners and make it to where it will be easier for them if they lie (not that we condone that behavior, but it helps us understand them a little better).  Also, I think some customers believe it's okay to lie to us because we are salespeople so we MUST lie all the time.  Therefore…

I'm a baseball man.  I could give up watching all other sports if the season went all year round.  It's a great sport to watch because on any day, someone could literally come out of nowhere and change the season.  As a Lifetime Yankee fan, being around when Bucky "Bleepin'" Dent took the Yanks past Boston to win another series was incredibly satisying.  Seeing it again with Aaron Boone two decades later brought back those same feelings.  Yet, neither one of them will ever be considered for…

Here is a post from a course I teach to prospective salespeople. It never ceases to surprise me how little most people understand about the profession of selling. Properly grounding newbies in their purpose is part of starting them on the path to success. You may find parts of this introduction useful when you begin to train new salespeople.

Why Become a Salesperson – Part One

Selling, salesman, sales clerk,…

We are asking each of our members to invited 5 friends in the Automotive industry to join dE today. Call them,email them or text them. What ever works best for you! Together We could make this happen!  

 34 more member's to reach 6000

There are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other search engines.  Google is earnest in their mission to provide the most relevant content to  their customers, so they provide tips and suggestions for how content providers can rank highly for their relevant terms.  Below are some things that could cause your car dealership website to be…

Google seems to be everywhere lately, especially with their introduction of +1 and Google Plus.  Many people have so many different aspects of their life integrated into the search engine (email, social network, search engine, calendar, document management, etc) that sometimes it is hard to remember how we ever got along without it.

Most estimates put…

I was asked 1000 times back in my General Manager days, how do you do it?   Every store I went to (I did not skip around but rather was a trouble shooter) went the right direction and fast!   The answer was the same every time.   You have to have all the parts clicking at the same time.   You can't drive big traffic if your inventory or your sales staff can not support it.   You can not have a large inventory and great selection if you do not have the traffic to support the "turn".  You Have…

My youngest sister was born premature and as a result had pulmonary problems as a child.  Because she suffered from chronic asthma, there was little expectation for her to be a strong and healthy child.  One of the therapies she was subjected to in an effort to strengthen her lungs, was swimming underwater.  I am sure this started out as a…

Who is facilitating your Coaching?

There are literally thousands of coaches out there…with their own slant or insight… on what is the correct way of doing things…

My question is this…

Does their coaching align exactly with what your core values and culture are all…