August 2016 Blog Posts (106)

Why Your Dealership Marketing Should Be Dominating

In every industry, there is endless data to collect and apply to sales and marketing, all in the hopes of converting consumers to customers. Marketing strategies and campaigns, again, in any industry, can tailor this data to help drive its users down the correct path. Through all of its uses however, marketing strategies have the most in common with the goals attributed to the automotive industry. Let’s explain…

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Added by Aubrey Hankins on August 31, 2016 at 1:56pm — No Comments

10 Ways to Help Your Dealership Employees Embrace Change Like Champs

 

 

Change is necessary for businesses to grow.  That’s true for the salon down the street, for the local grocery store, and for your dealership.  In order to keep up with consumer wants and needs in the marketplace, it’s important to keep your eyes open and focus on trends that are inspiring shoppers to buy.  Although change is necessary, most people…

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Added by Joseph Little on August 31, 2016 at 12:28pm — No Comments

Is Good Content Really Worth the Effort?

All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their content output, or abandon the initiative altogether.

 

In most cases this is due to poor planning…

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Added by sara callahan on August 31, 2016 at 9:40am — No Comments

You Might Consider Becoming the Amazon in Your Area… And Fast!

By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.

 

For the moment, Amazon is functioning as simply a new research portal where consumers can find information and…

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Added by Joe Orr on August 31, 2016 at 9:07am — No Comments

Mercedes Benz E-Class is all About Grit and Guile

Mercedes Benz is all praised for its individual in-car features. Don’t miss the bigger picture. Consider this new E-class, which revives its technologies with whole lot of cryptic phrases such as Distance Pilot Distronic, Pre-Safe Impulse, Air Body Control, and the likes. But combined together and packed into a single theme, the E’s safety,…

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Added by Angelina Paul on August 31, 2016 at 6:46am — No Comments

The Ultimate Power Bank Guide

Portable Battery chargers are comprised of a particular battery in a specific case with a distinct circuit to manage electricity flow. They let you to store electrical power (deposit it in the portable charger) and later utilize it to charfe a mobile unit (withdraw it from the portable charger). Power Banks have grown to be more popular than ever since the battery life of the precious cell phones, computer tablets and compact…

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Added by Ellena Robertson on August 30, 2016 at 9:51pm — No Comments

Tips and Strategies to Help Improve Your Sales Process! #1

Tips and Strategies to Help Improve Your Sales Process! #1

The reason athletes train daily is to fuel their body to become the best they can in their chosen sport. The reason salespeople need to train daily is to fuel their mind so they can become the BEST.

I have always believed in the old saying “You are never too old to learn”.

If you are…

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Added by Ian Parker on August 30, 2016 at 9:08pm — No Comments

My New Car Buying Experience

The glaring mistakes of a well-intentioned sales team.

I was excited about buying a nice new car, but like many of your clients, I was dreading the process. As a service advisor trainer who specializes in teaching the differences between selling to women vs. men, I’m in car dealerships all the time. However, since I have…

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Added by Sally Whitesell on August 30, 2016 at 2:30pm — 11 Comments

This Week in Social Media   News for the Week of August 29   Facebook Image Recognition Software Open to Everyone With the goal of someday applying it to live video, Facebook is open sourcing its ima…

This Week in Social Media

 

News for the Week of August 29

 

Facebook Image Recognition Software Open to Everyone

With the goal of someday applying it to live video, Facebook is open sourcing its image recognition software.  Currently, Facebook algorithms work in conjunction with MultiPathNet convolutional neural networks, allowing the platform to understand…

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Added by Joseph Little on August 30, 2016 at 11:23am — No Comments

Facebook Image Recognition Update, Facebook Lifestage, and More!

This Week in Social Media

 

News for the Week of August 29

 

Facebook Image Recognition Software Open to Everyone

With the goal of someday applying it to live video, Facebook is open sourcing its image recognition software. …

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Added by Joseph Little on August 30, 2016 at 11:00am — No Comments

Data Strategies to Increase Your Dealership Sales and Profitability

Data Strategies to Increase Your Dealership Sales and Profitability

  

Despite the digital disruption and new ways to research and shop online, the dealer is still an integral piece of the sales process. Consumers may do the majority of their research online, but they still want to head into a dealership to take that test…

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Added by Larisa Bedgood on August 30, 2016 at 10:20am — No Comments

AT LAST: Attribution Claims Its Throne

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Added by David Metter on August 30, 2016 at 9:42am — No Comments

Does Email Marketing Still Work?

Whether you like it or not, email marketing will always come in handy as long as you’re checking your email. 

This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially.  By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in…

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Added by Paul Potratz on August 30, 2016 at 9:05am — No Comments

Do You Have A “Super” Loyalty Program?

Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved, many programs became digitized with key tags, cards and other ways for retailers to keep track of these transactions, aside from purely manual means.



Then came big data, enabling…

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Added by Mike Gorun on August 30, 2016 at 8:51am — No Comments

5 Tips To Effective Marketing On Your Blog

Your blog is a great avenue that you can use for effectively marketing your products and services. This is an advantage at your disposal and your competitors are already using it. What are you waiting for? Here are 5 tips you can use to increase your blog’s effectiveness in marketing your products.

  •          Use Social Media Sites–…
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Added by Fred G. Slabine on August 29, 2016 at 3:30pm — No Comments

Quick Lube: A Minor Investment for a Huge Return

In the past, customers were willing to bring their vehicle into a service department and wait patiently. However, with the rise of convenience and the promise of speed in the form of express independent chains such as Jiffy Lube, regular service customers began forsaking the dealership and started defecting to these chains. Manufacturers took notice and started initiatives…

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Added by Tom Cannata on August 29, 2016 at 10:08am — No Comments

Find the Perfect Fit

LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.

LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career…

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Added by Paul Potratz on August 26, 2016 at 12:38pm — No Comments

Mobile CRM’s Are Key

No matter what industry you’re in, mobile accessibility affects the everyday lives of everyone. The world has become mobile accessible from every direction. From online shopping, keeping in touch with friends and/or family, to purchasing a vehicle, the mobile experience has become the standard for any sort of internet experience. Individuals in every arena are accessing information through multiple sources, with…

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Added by Aubrey Hankins on August 26, 2016 at 11:45am — No Comments

64% of Sales Professionals Close Deals With Social Media

 

 

Social media marketing is growing every day as a result of increasing consumer activity across social platforms.  Currently, 90% of young adults aged 18 to 29 use social media—which explains why social affects nearly…

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Added by Joseph Little on August 26, 2016 at 11:42am — No Comments

3 Birds Marketing Named to Annual Inc. 5000 Ranking of America’s Fastest-Growing Private Companies for 2nd Year in Row

Chapel Hill-based provider of digital marketing platform, data analysis, and client support services named to 2016 Inc. 5000

Chapel Hill, N.C. – August 26, 2016  – For the second year in a row, 3 Birds Marketing has been named to the Inc. 5000, Inc. Magazine’s annual ranking of America’s fastest growing private companies. This list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small…

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Added by Kristen Judd on August 26, 2016 at 11:02am — 1 Comment

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FREE WEBINAR: How to Improve Your Follow-Up Today! at https://digitalairstrike.com/How-to-Improve-Your-Follow-Up-Today

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If your dealership is like most, your follow-up is either flawed, on auto-pilot, or completely…See More
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3 Strategies to Cultivate Enthusiastic and Loyal Fans

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