September 2016 Blog Posts (105)

Evolving with Millennials

Creating a unique and engaging experience is key to attracting new millennial buyers.  Second only to Baby Boomers, Millennials wield $200 billion annual direct buying power (according to the U.S. Chamber Foundation) and they are, most likely to be the single most demanding generation when it comes to service and their approach to buying. 

The Millennial…

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Added by Shawn Morse on September 29, 2016 at 4:47pm — No Comments

Basic Deal Desking Principles

I was asked to share with sales managers some of the common desking best practices I’ve encountered across the country. These are things that, when adopted, should help you help your sales people be more effective. I know that most of these things are already being done in your store but it’ll still be a useful review and you may even pick up one or two new ideas.

I…

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Added by Michael D. Hargrove on September 29, 2016 at 3:00pm — No Comments

WANTALEASE.COM ONLINE LEASE MARKETPLACE SEES MORE INEXPENSIVE LEASE DEALS IN THE CAR SEGMENT

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with the Nissan Sentra SV currently boasting the lowest monthly payment price of just $129.00 a month. Additionally, there are two other vehicles in the car segment currently being offered at under $150.00 a month.

The other vehicles in addition to the Nissan Sentra V currently being offered for under $150.00 include the Volkswagen Jetta S at $139.00…

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Added by John Sternal on September 29, 2016 at 2:59pm — No Comments

Depreciation Slower in Sub-Compact Cars Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

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Added by Black Book on September 29, 2016 at 2:08pm — No Comments

Coach Meyer's Three Rules of Leadership

Coach Don Meyer is a college basketball national champion and legend, compiling a record of 923-324 (74%) over four decades. He was a mentor to many successful coaches, including Tennessee’s Pat Summit. Meyer kept leadership simple and offered three basic, but highly effective rules with wide application for any organization. While his rules have a physical application, it’s the mindset behind them that makes them particularly powerful within an…

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Added by Dave Anderson on September 29, 2016 at 11:40am — 1 Comment

Why Training Needs To Be Part Of Your Advertising Budget

https://www.youtube.com/watch?v=lhhcAVLAXQE

This phone call above is an actual recent customer interaction - Scary.

Before you invest 10, 20, or 30k in your next direct mail piece, add or switch vendors I want you to think, who’s handling all of the leads that these campaigns generate? See, every advertising venture that you embark on involves your BDC having the first interaction with your…

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Added by Colin Thomas on September 29, 2016 at 9:57am — No Comments

If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.

 

There was a time in my career when dealers used to complain about having to take multiple PICTURES of a vehicle. Now, however, most dealers include as…

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Added by Timmy D. James on September 29, 2016 at 8:33am — No Comments

Dealers Are Asking “What Is Online Retailing, Really?”

In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers can submit a lead, get a quote online and even correspond…

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Added by Joe Orr on September 28, 2016 at 2:43pm — 1 Comment

Google Allo Is Here PLUS LinkedIn Desktop Redesign and More!

This Week in Social Media

 

News for the Week…

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Added by Joseph Little on September 27, 2016 at 12:32pm — No Comments

Auto/Mate's National Customer User Summit was Largest Yet with Dozens of Events for Auto Dealer Attendees

Albany, N.Y. – September 27th, 2016 – Auto/Mate Dealership Systems announced today that its National Customer User Summit was its largest yet, spanning two full days and offering many new events, classes and workshops for the auto dealership employees and managers who attended. This year's User Summit was held September 19-21, 2016 at the Hilton Chicago/Oak Brook Hills Resort & Conference Center.…

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Added by Mike Esposito on September 27, 2016 at 10:37am — No Comments

Service Advisor Tips for Following-Up on Declined Services by Brett Coker



As we’re helping people with some of their biggest investments, it’s our moral duty to be there for our customers by following up on services they’ve initially declined. Ethical practices in the car business go a long way in retaining customers and increasing referrals. 

You won’t be setting yourself up for disappointment. It’s not a lost cause. Here’s…

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Added by Richard Keeney on September 27, 2016 at 10:30am — No Comments

Efficiency is the Key to Loyalty

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.

 

People are busy. When they pick up the phone to schedule a service appointment, or try to get information about…

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Added by Mike Gorun on September 27, 2016 at 9:09am — 1 Comment

Helion's Nachbahr Reveals Five Reasons Why Call Flow Becomes Disrupted & How to Handle at AICPA

Timonium, MD – September 26th, 2016-- Helion Automotive Technologies, a leading provider of information techology (IT) solutions for auto dealers, announced today that Erik Nachbahr will present at the AICPA National Auto Dealership Conference. In his session Dealership IT: What Matters Now and in the Future, Nachbahr will share the top…

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Added by Erik Nachbahr, CISSP on September 26, 2016 at 4:35pm — No Comments

Looking for Salespeople looking to make $100 000 plus a year.

Do to reason changes and Autonation buying more Dealerships, We need Salespeople at out AutoNation Nissan Store in Brandon Florida. Great hours .Looking for people who are ready to do what it takes to be a winner. Managers are always ready to help. Get training that helps you sell. If your interested in working for a number one Dealership give me a call 813-739-3423

Added by Lin Poissonnier on September 24, 2016 at 1:43pm — No Comments

Sales Tips

Added by Jon Floyd on September 24, 2016 at 12:44pm — No Comments

Four Human Relations Basics

How much would your professional life improve if the majority of your new customers were trusting and easy to work with? What would you be able to achieve if you could significantly increase the effectiveness of each and every one of the techniques you currently use? And what would you think if I were to tell you that it’s “easy” to accomplish all of this?

Well,…

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Added by Michael D. Hargrove on September 23, 2016 at 6:03pm — No Comments

What's the Deal With RankBrain?

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.

What does this mean for you? Find out by watching this week's Hard Facts.…

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Added by Paul Potratz on September 23, 2016 at 4:09pm — No Comments

60% of Millennials Block Ads; Find Social Ads More Relevant Than Search Ads

 

Busy millennials are crunched for time. They rush by in a blur, barely stopping to look at anything for more than a couple seconds—so getting and keeping their attention is…

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Added by Joseph Little on September 23, 2016 at 11:14am — No Comments

5 Tips Before Buying a Luxury Car

Knowing what to do and what not to do, when buying a car can make difference of hundreds or even thousands of dollars over the term of your loan and the life of your vehicle.

Before even setting a foot in dealership, make sure you’ve put yourself in a position to leverage the best deal possible.

Here are five hacks to know before buying your new luxury car:

1-   Identify The Fair Market Value, Average Selling Price And Total Cost of…

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Added by Simon Leggett on September 23, 2016 at 2:30am — No Comments

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Write Service Podcast: Episode 70- Q & A with Jeff Cowan- Service Advisors MUST LISTEN!

This week, Jeff does some Q & A from his viewers! After Jeff had been on the road for a few…See More
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Lease Credit Approvals Dip Slightly To 68.9% in August

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Wednesday
Crystal Hartwell posted a blog post

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Stop being lead-centric. It’s about the customer experience.

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Reynalda Lor posted a discussion

Car Dealership Design Ideas?

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Wednesday
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Overrides

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Bill Wittenmyer posted a video

WittsWiseWords: Super Workers

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