There's something missing on most automotive mobile websites and apps. Everyone has "Get Directions". Most attach to the device mapping app to allow for navigation, though some still rely on sending people directly to Google maps, not navigation. The portion that's missing from many mobile sites and apps is the…

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A message from Stan Sher, the founder of Dealer eTraining and Stan Sher Consulting.  The story and explanation of the message is to let you know that the only way you can continue to grow and be the best is by simply getting excited.  Create…

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Stan Sher of Stan Sher Consulting and Dealer eTraining would like to give a shout out "Thank You" message to the one and only Grant Cardone.  Stan is sporting Cardone posters and gear in order to stay motivated.  The goal is…

Engagement is everything! If your online community is not engaging you, they aren’t seeing your message. I went into a lot more detail in a recent blog post that I wrote entitled “Car Dealers Are Not the Kardashians”.

One note before I begin, having a lot of Facebook likes is great but having quality LOCAL likes is so much more important. A lot of what I will talk about will be general tips but take them and put a local twist whenever possible. Find topics that people in your…

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Stan Sher of Dealer eTraining and co-host of Internet Sales 20 Group in Chicago October 23-25, 2012 wants to personally thank Higher Gear Group for being our title sponsor.  Robert Gruen, the founder of Higher Gear Group will also be speaking at this event.…

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Facebook hits a billion users, a presidential debate, and social media from…

Getting anyone to recommend a BDC process, lay out a live agent pay plan, and do some comparison between an in-store, centralized, and 3rd-Party BDC at the same time is often difficult.  Especially written down and public--well, here is mine on the link below.



Local Market factors must still…

Sean Stapleton, vice president of sales at VinSolutions, is sharing his expertise with automotive dealers and managers on how to connect the data point dots to map real buyer behavior.

Cutting-edge technology exists that allows the modern and next generation automotive dealership to collect multiple points of data from many different sources and consolidate the view to enhance the consumer online and offline buying experience. Dealers and managers will learn…

I have been the Internet Director for a small automotive group here in Moline, Illinois now for a couple months. Before this, I held the same job at another group in West Central Illinois for about two and a half years. It’s been a wonderful and exciting few years, filled with success and fulfillment for me.

Though I have figured a lot of things out, some stuff remains a mystery. For instance…S.E.O. Marketers.  Let me explain: Every week I get 3-5 internet leads from various…

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Automotive Internet Lead Management Sales and CRM/ILM strategies to be taught by Stan Sher of Dealer eTraining on October 11, 2012 at Greater New York Automobile Dealers Association (GNYADA).

Facebook has hit another incredible milestone yesterday; the social network now has over a billion active monthly users. Did you read that right? That’s a BILLION with a B. Every single month. Marketing using Facebookcan potentially reach…

Don't let ANYONE tell you it can't be done!!!

At one of my dealerships this week and one sales person averages 30-40 sales a month.  Another averages 8 sales per month.  They both have experience, the same product knowledge, both certified, the same customers, the same inventory, the same training, the same managers, etc.   What's the DIFFERENCE?…

I’m not an expert on political policy. For most of last night’s presidential debate, I didn’t really have a clue about what the candidates were talking about. Dodd-Frank? Simpson-Bowles? …

In my 25+ years in the automotive dealership training and consulting arena, I have been exposed to numerous dealership executives, department managers, and sales and service personnel who felt the need to be “on the job” 60, 70, and, yes, even 80 hours per week. And no matter how much you love the retail business and its diversity, excitement and challenges, that level of time investment in your business career will never allow you to achieve any type of reasonable balance between your…

Enough said, JUST DO IT!  This picture is worth more than a 1000 words. 

The social media sites were hot last night during the presidential debate between Former Massachusetts Governor Mitt Romney and current President Barrack Obama.  Since the election of former President Bill Clinton, our nation has been evenly divided over which man is the best person for the job of leading our nation amongst the world.

As a small business owner who helps companies, specifically automotive dealerships, build their business and "Win Customers for Life"; I have some very…

I think everyone can agree, at this point, that social media activity has a serious and measurable impact on search engine results. Search engines may use this social network information differently but no one can deny that it is having a significant effect on automotive…