November 2018 Blog Posts (63)

New Retirement Plan Limits announced! Update your systems!

The IRS announced the 2019 updates to benefit plan limits.  As year end is upon us make note of the updates you need for your compliance.  

Have a happy day and see you next time for another mini-episode of AutoDealerHR: Ain't Nobody Got Time for That! …

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Added by Sandy Zannino on November 30, 2018 at 4:05pm — No Comments

Don’t Be Your Own Worst Enemy

It’s common to complain that “this or that person stressed me out,” or that a particular situation creates undue stress in your life. It’s even more common that these “stressors” are external conditions or people under which we have little or no control. This creates a feeling of helplessness that affects both confidence and effectiveness. A hard truth is that much of the stress leaders endure in the workplace, or in their personal lives, is self-induced. It’s not a matter of conditions, but…

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Added by Dave Anderson on November 30, 2018 at 12:07pm — 1 Comment

Watch Out, Google Is about to Supercharge Reviews!

These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…

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Added by Brett Sutherlin on November 30, 2018 at 10:25am — No Comments

Be Determined

Growing up it didn’t take long to understand life is going to be full of challenges. It’s interesting to note many of those challenges were brought on by myself, however, others just find their way into my life. No matter who you are or what you do I am confident you’ve had a similar experience with your life. What makes the difference is how you respond…

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Added by Rob Gehring on November 29, 2018 at 1:33pm — No Comments

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …

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Added by Todd Smith on November 29, 2018 at 10:32am — No Comments

Share of Shopper Interest in GM's Cruze, Volt, Compared with Other Sedans

It has been reported that GM will be eliminating several passenger cars, including the Chevrolet Volt and Chevrolet Cruze, two compact vehicles that were held up as examples of the automaker's post-bankruptcy revival. The decision comes as Americans are reducing their shopper interest in passenger cars in favor of crossovers, SUVs and pickups. Jumpstart Automotive Media has new data for any continuing stories you may be working on that ranks GM's sedan shopper interest in relation to some of…

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Added by John Sternal on November 29, 2018 at 9:21am — No Comments

Shorten Your Road-to-the-Sale or Die!

Shorten Your Road-to-the-Sale or Die!

(Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s buying experience?)

In Ernest Hemingway’s 1926 novel, The Sun Also Rises, we read the following dialogue:…

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Added by Steve Stauning on November 29, 2018 at 7:00am — No Comments

Beyond the Postcard: Getting Results with Direct Mail

Have you heard that direct mail is dead? I think it's fair to say that mass mail is dead, but direct mail still has a place in your dealership's marketing strategy.

 

Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers via email alone. When they add social channels like Facebook and Instagram, that reach…

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Added by Kevin Winter on November 28, 2018 at 10:21am — No Comments

Swapalease.com Releases Lease Trends Report for Third Quarter

Swapalease.com Releases Lease Trends Report for Third Quarter

Acura & Hyundai See Quarterly Demand Fall from Unfavorable Lease Policies

Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the third quarter of 2018. According to the report, search traffic is up significantly year-over-year for most brands with the exception of brands such as Acura (-7%) and Hyundai (-11%), which continue to…

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Added by John Sternal on November 28, 2018 at 9:30am — No Comments

The Six Common Temptations of Playmakers

Consistency is a key separator between the playmaker and the game changer. When it comes to consistency there are some common temptations that playmakers are prone to fall for, which leave them falling short of becoming unstoppable - and this episode describes 6 that you'll want to be aware of as you work towards the game changer life. Listen to it today at https://bit.ly/2QpxkCK.

Added by Dave Anderson on November 27, 2018 at 12:00pm — No Comments

Cars Continue to Depreciate Faster than Light Trucks

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on November 27, 2018 at 10:30am — No Comments

Karen Rae Advertising's Targeted Marketing Lists

Karen Rae Advertising's Direct Mail’s Data Solution Services allow you to target consumers based on a wide variety of demographics including YEAR, MAKE, MODEL, INCOME, AGE, HOME VALUE, ZIP CODES, CREDIT SCORES, and more. Our targeted marketing list options include multiple registered owner lists, credit lists, open lease lists, and expiring…

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Added by Karen Rae Selm on November 27, 2018 at 9:30am — No Comments

Market Smarter With a Digital-First Approach

Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI). Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses digital media channels (such as email, SMS, or social media) to initiate engagement with customers. Once you’ve…

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Added by Kate Spangler on November 26, 2018 at 10:25am — No Comments

A TheoryOf5 Book as a gift to the 1st 100 dealerElite members

Go to www.TheoryOf5.com for your TheoryOf5 book  gift 

YOU MUST USE PROMO CODE : STOCKINGSTUFFER18

Promo Code Expires On 12/02/18 (Only 26 of the 100 TheoryOf5 signed gift books…

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Added by DealerELITE on November 23, 2018 at 7:00am — No Comments

Tips To Expand Your Auto Show Facility

Every business needs to grow so that it can meet up with the expectations of the client and also meet up with the latest expectations so that you can make the expected impact in the business world. The business world is ever challenging, and there is a need for a consistent improvement to enable you to make the expected impact and keep your customers happy. You need to scale up to meet their…

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Added by Cynthia Madison on November 22, 2018 at 8:55am — No Comments

Purchasing Tips for Car Collectors

Those classic cars may look like a crazy bargain, but they are worth it quite alright.  At the same time, classic car collection may turn out to become a complete waste of money; this may be the case if you do not know what you are doing or how to go about it.  In this write-up, you will be taught a couple of tips to bear in mind when buying classic cars so that you can make the most of the opportunity…

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Added by Cynthia Madison on November 22, 2018 at 8:38am — No Comments

Five Quick & Easy Rules That Will Grow Your Sales

Five Quick & Easy Rules That Will Grow Your Sales

Sometimes it’s easy in automotive retail to overthink this whole sales thing. Confusing concepts ranging from multi-touch attribution to your VDP strategy can boggle the mind of the average sales manager; all while seemingly moving no more metal than the confusing concepts…

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Added by Steve Stauning on November 21, 2018 at 5:44am — No Comments

Recent Tesla News and What to Make of it

November has been an important month for America with the midterm elections coming and going. But this hasn’t stopped Tesla and CEO Elon Musk from generating news as usual.

The month began with an hour-long podcast interview with Musk, half of which was dedicated to all-things Tesla. Shortly afterwards came news of Tesla’s new chairperson as required by the SEC. And most recently, Musk has involved Tesla in news of California’s wildfires, something he regularly does with…

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Added by Harrison Friedes on November 20, 2018 at 3:35pm — No Comments

Cars and Light Truck Depreciation Increases

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on November 20, 2018 at 11:09am — No Comments

Black Book Depreciation Report: Segments Settling Into Normal Depreciation For Remainder of 2018

According to Black Book® data, the average price of a used vehicle for model years 2013-2017 changed -1.9% during October, a noticeable drop compared to the previous month when values were unchanged. The -1.9% change was also the largest monthly price decline dating back to January. Cars changed -2.4% and trucks changed -1.6%.

Unlike September, when eight segments either retained their value or saw increased, every truck and car segment saw a decline in October. Subcompact Crossovers…

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Added by Black Book on November 19, 2018 at 1:05pm — No Comments

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Dane Saville posted a blog post

How Your Dealership Can Have Social Media Mania, Brother! | KPI Cafe Season 3 Episode 3

Host Dane Saville conjures up the power of Hulkamania to talk about a remarkable paid social media…See More
Friday
Scot Eisenfelder posted a video

CarMax is winning by Playing Moneyball

Scot Eisenfelder explains how CarMax enjoys tremendous market value by levering its data in every single operation.
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Can New Technology Make A Dealership Less Efficient?

Mike Correra shares how dealerships can adopt new technology more efficiently.
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3 Types of Video that Lead to Increased Lead Conversion

Lehel Reeves shares three types of video responses to send to your customers that can increase show rate and lead conversions.
Thursday
Rob Gehring posted a blog post
Wednesday
Bill Wittenmyer posted a video

#WittsWiseWords: You Can Still Be The "Go-To Person" for Digital Retail

Digital retail opens new possibilities and responsibilities for engaging with today's connected car shopper. As Bill Wittenmyer explains, being the "Go-To" p...
Wednesday
Adam Swanson posted a blog post
Tuesday
Scot Eisenfelder posted a blog post

Auto Groups Overlook $230K Per Store in Used-Car Service Opportunities [PRESS RELEASE]

Study reveals that auto groups could significantly increase customer pay revenue by marketing to…See More
Tuesday
Reynalda Lor posted a discussion

Need Suggestion About Tesla 3 Floor Mats

Greetings!We recently got a bunch of Tesla Model 3 vehicles via a private dealing with the sellers…See More
Dec 2
Timmy D. James posted a blog post

Flick Fusion Introduces Dynamic Marketing Videos (DMVs) for Auto Dealers

New platform offers cost-effective, fast solution for creating videos that promote auto…See More
Dec 2
Mike Esposito posted a blog post

Auto/Mate Integrates Dealership Management System (DMS) with Storm Kiosks Inc.’s Express Service Kiosks

Albany, N.Y. – December 2, 2019 – Auto/Mate Dealership Systems announced today it has successfully…See More
Dec 2
Aadam Alford posted a blog post
Dec 2
Ryan Holman posted a blog post

Why Servicing Your Car Timely,Is An Important Thing To Marked In a Calendar

A car is similar to any other machine that requires regular maintenance. The cars are getting more…See More
Dec 2
Zoe Sewell posted a blog post

What Are The Different Types Of Truck Alarm System: Understand Their Importance

Do you own a truck? If you have one, in that case, you need to make sure that it is safe and secure…See More
Nov 28
Dave Anderson posted a blog post

The Golden Rule for Game Changers

It's not just what you don't do to someone, but what you proactively do for them that creates…See More
Nov 26

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