The 2011 Automotive Marketing Boot Camp (#AMBC), organized by PCG Digital Marketing, is scheduled from April 16th – 18th in Orlando Florida.  

The Boot Camp will feature two full days of classes on Sunday and Monday to provide the strongest educational experience for all that attend.  This is the second year that the Automotive Marketing Boot Camp will be…

At my first dealership, in the mid 70's, we used cards and a file for everything. From the system for ordering parts to reconditioning costs on used cars.  And here I am, dawn of 2011, blogging my aspirations for the future. A digital web, open to the world, will hold my words long after I am gone.  But for now this blog is another tool used towards achieving my goals for the coming year.

Why lucky?  Timing I suppose.  Moving from hand written inventory controls to…

A few years back as I was getting ready for work, I reached into the left pocket of my suit pants and found two five dollar bills.  Hmmm, I thought, anything in the right pocket.  Eureka, a ten dollar bill.  Life is good, twenty bucks found. …

In pulling up stats on random websites, I have seen a very definite trend in the past 30 days of visitors. Traffic is highest the first part of the week – Monday through Wednesday – then seems to taper off into the weekend. This surprised me, as I always thought people would spend time on the weekend shopping online. What this tells us is that you should focus your…

THE PEANUT FARMER

In November, 1976 the citizenry of the United States of America elected a Georgia Peanut Farmer as President of the United States along with a Democrat Congress.…

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In 1974 when I first ventured into Dealerland:

The population of the United States was 213,854,000.…

Ever wonder how many people really see what you post on your car dealership's Facebook page? Facebook recently added features to its Insights for business pages, offering new opportunities to see how people are connecting with pages.



Now, you can see how many people saw a post or interacted with it by…

From an interview with the German magazine Der Spiegel: …

Continuing on the path I started when I wrote "Building Your Personal Brand by Harnessing The Power of Social Media" I wanted to write a second post that digs a little deeper into a few aspects of that…

Did you know that 45% of American adult make one or more resolutions each year. Among the top New Year’s resolutions include resolutions about weight loss, exercise, and stop smoking.  Now I am sure all of you have made a New Year’s resolution at least once in your life and if you have ever kept yours, you’re one of the few.  A simple Google…

Historically, during the week between Christmas and New Years, we all breathe a huge sigh of relief that the Christmas rush is over, and we then reflect over the success or failure of our business over the past year.  A meeting with Comptroller/CPA Firm usually takes place, where the true profits are discovered after taxes, bonuses, LIFO…

Are You Exceptional?

Well, are you? It's a question you should ask yourself sooner rather than later, before you do though you should check your ego at the door and be honest with yourself. I ask because it's the difference between what's expected and the service given that will decide whether…

The candy cane was created by candy maker from Indiana who wanted to tell the story of

the greatest gift ever given., the savior of the world Jesus the Christ.



The candy must be hard to show the solid rock…

Cow Tipping and Other Hoaxes

     It is time to dispel more of those car business myths, rumors, hoaxes and fables that have been passed down through the annals of time.  Like the one about the pig farmer with…