December 2011 Blog Posts (141)

I love being a techno geek now!

When computers first started making their way in the 80's, I abolished it, including my college days during floppy discs. Then came "The Worldwide Web' Still in retail mid-20's and still the youngest selling Bick/Isuzu as NCM, still blown off. I moved all the Buicks to the back & drove all the Rodeo's & Trooper's up to the front....guess what? That's right, it worked...what a miracle. Tired of being tapped on the head like a little boy, I left! I did govt. work, counted beans, all…

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Added by Bill Goodfriend on December 9, 2011 at 8:00pm — No Comments

Instagram Uses In Automotive Advertising

The polaroid camera is not something that I would have used for inspiration in trying to develop a new mobile photo-sharing platform. But that’s exactly what Kevin Systrom and Mike Krieger, the makers of Instagram, did. Polaroid cameras were big and bulky, and the overall design and feel was anything but sleek. I personally loved the eight exposures per pack. But, what was cool about polaroid cameras, and what Instagram has capitalized on, is the instant gratification…

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Added by Dan Allen on December 9, 2011 at 6:15pm — No Comments

Social Media Tip #102: Be Yourself!

Here's the second in an ongoing series of weekly social media tips:



Social Media Tip #102~ Be Real.



Your Facebook fans have 'liked' your page voluntarily - and they can just as voluntarily 'unlike' your page if you do not maintain a positive, interesting, engaging presence. One very simple yet effective way of retaining fans is to just be yourself.

Here's how: ask yourself, 'What would I like to read about, look at, get involved in, if I were a fan viewing my page?'…

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Added by AutoSTARR on December 9, 2011 at 4:38pm — No Comments

Finding Social Objects To Connect And Become Synonymous With

What is a social object? A social object is a conversation piece that inherently generates conversation and action around itself. A social object can be just about anything, it can be a news piece, a cause such as ending world hunger, a passion such as the love one has for their favorite football team, or even a lifestyle such as…

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Added by David Johnson on December 9, 2011 at 2:28pm — No Comments

The Cost of Marketing on Facebook

Facebook is free to join and build a page, but it's definitely not free to use effectively. Time is money. Advertising is money. This infographic by our partners at Column Five Media for Flowtown breaks down the true costs of Facebook marketing. Click to enlarge.…

Facebook Marketing

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Added by JD Rucker on December 9, 2011 at 1:00pm — No Comments

They Did Not Buy it Here

Often customers that bring a vehicle in for service purchased it somewhere else at another dealership. There are many causes for this however let's look at this example in more detail. First understand the purchase has already been made and will not be up for discussion. You cannot change the past. That being said there is nothing to gain for your service department to show this customer anything but your best. With a positive service visit it is likely when deciding to purchase their next…

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Added by Rob Gehring on December 9, 2011 at 12:45pm — No Comments

Any dealers want to sell some cars: Of course.

Folks, if so please contact me Joseph DiGiore at Dealer Wizard (813) 712-5691 I will show you how we do it.

 

 

Added by Joseph A. DiGiore, III on December 9, 2011 at 11:30am — No Comments

Press Release - TK Worldwide Provides Recruiting and Training Solutions for Auto Retailers

12/09/2011 - TAMPA, Fla., Dec. 9 2011 -- One of the biggest challenges for auto retailers is to recruit, train and retain top notch professional managers…

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Added by Kevin "Friend Me" Bradberry on December 9, 2011 at 9:43am — No Comments

Creating A Disciplined Automotive Marketing Campaign

Direct Mail Campaign Work

You know the old saying, "throw everything up against the wall and see what sticks?" I probably don't need to tell you this, but that shouldn't really be your mantra when it comes to creating an automotive marketing campaign.

Still, and…

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Added by Geoffrey Wise on December 8, 2011 at 5:21pm — No Comments

True Car Pricing

So I was searching on True Car for a model in my area and look at the pricing data.

So correct me if I am wrong.

True Car grabs pricing data based on transactions. These transaction prices are based on SOLD vehicles. After I added the Seven Cars in the example for the highs and lows, the "Good Price" does average out close to $37,794. …





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Added by Gary Sanders on December 8, 2011 at 1:25pm — 3 Comments

Dealer Defender December 2011

Sucker Punch

When I arrived in Atlanta in 1982 with my mattresses tied to the roof of my 'buy here- pay here car', you might say I was 'street tough' and 'world wise'... certainly not the warm and fuzzy, cuddly, kinder gentler Ziegler you've all grown to know and love. I used to say we couldn't have a class reunion till all of my friends got out of…

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Added by DealerELITE on December 8, 2011 at 12:30pm — 16 Comments

CarChat24 announces FREE AUTO DEALER CHAT SOFTWARE with their ‘always free’ version!

CarChat24 will provide hosted Free Advanced Auto Dealer Chat Software for (“All Car Dealer’s NEW or Used”) after final Beta testing. Expected release in late January to early February. Hosted Advanced Chat software designed for Car Dealers FREE!

 

Anyone interested in this always free version should go to the appropriate URL below to register. Once we launch we will send…

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Added by Shereef on December 7, 2011 at 11:00pm — 4 Comments

Mistakes Your Dealership May Be Making on Google+

Now that Google+ is open to businesses, many are trying to figure out the best way to utilize this new social media portal (including DealerOn).  I’ve gathered some of the more common mistakes that businesses are making to shorten the learning curve for auto dealerships.

Like all other social media sites, not posting on a…

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Added by Ali Amirrezvani on December 7, 2011 at 9:59pm — No Comments

The Right Way To Use Auto Dealer Chat To Generate Car Sales Leads

Making the decision to have auto dealer chat on your website is considered by many successful dealers to be a great one. It enables you to interact with your website traffic and get a feel for what your customers are looking for. It isn’t enough to just have the software on your website, however. In order to generate high quality car sales leads, you have to know how to use auto dealer chat.

 

First and foremost you have got to have a website. This seems…

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Added by Katie Colihan on December 7, 2011 at 5:00pm — No Comments

My Fall From Grace and Rise to Glory Thanks To Forgiveness And Self Realization

As 2011 quickly comes to a close, I've been taking stock of my year and making plans for 2012. Without going into personal details, 2011 was a difficult year for me both personally and professionally as I was left feeling underwhelmed in many-a-situations. 

 

 

If you don't know me, CarChat24 is only one of the businesses that I do social media for. I also write for a blog related to Autism, and assist a Life Coach with her daily needs. Plus, I have a day job in which I…

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Added by Katie Colihan on December 7, 2011 at 4:30pm — No Comments

The Anti Zag-True Car Program

 

Jim,

I couldn't agree more!!! The business model True Car,Zag and others like them operate under is flawed because the only person that truly wins is them.



Does the customer win?... No because the dealers have to post a price hundreds, if not thousands below what we pay for the car to get the consumer and then we either have to eat that loss or figure out a creative way to get back to profitability. In my opinion not the smooth customer experience they…

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Added by Paul Sansone Jr on December 7, 2011 at 9:43am — 6 Comments

SureSale™ Certified Expands Vehicles Eligible for CPO Programs

Groundbreaking program dramatically expands the number of vehicles eligible for certification and increases consumer confidence and purchase protection  

 

Venice, CA  --  Mota Motors…

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Added by Crystal Hartwell on December 7, 2011 at 8:00am — No Comments

The writing is on the wall – 200 Millions Reasons to wake up or True Car will be hosting the death of a salesman!

For many years consumers have been complaining about the buying experience at the local dealership and have often compared the experience to pulling teeth without the benefit of a painkiller. However, in the post internet era where easy access to information has changed the way that vehicles are bought and sold, consumers have expanded the radius for what they consider their local dealership to include those within the length of time they are willing to travel to avoid the hassle and to get…

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Added by Kurtis Smith on December 6, 2011 at 10:12am — 2 Comments

The Inconvenient Customer

Recently I saw a customer come into the dealership for service. This person was traveling to deliver dogs around the country in his diesel pickup truck. The trailer had 22 dogs on it as he pulled in for service because the engine was running rough and he could not continue. The time of this visit was around three in the afternoon. My truck is running poorly and I need help. The manager stated well at this time he would not get going today but he would have some idea of diagnosis. He…

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Added by Rob Gehring on December 6, 2011 at 9:39am — No Comments

Customers really don't become customers until they buy from you at least twice

Good morning,

 

I have another article I wanted to share today. It’s all about making sure your customers are coming back to your dealership after the initial sale. Oftentimes, customers will make a purchase, and you won’t see them again for a while, if not ever again.

 

Have a look at the article Paul Long wrote, and see how your sales could increase just by rewarding your paying customers, and giving them great reasons to stop back in to your…

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Added by Will Michaelson on December 5, 2011 at 10:35am — 1 Comment

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