Purists will say that using apps and dashboards like Hootsuite or Buffer take away the fundamental interpersonal relationships that are built through social media. By scheduling posts or sending them through these…

Which buyer is easier to close, an emotion buyer or a logic buyer? Which   buyer to you gross more on, a logic buyer or an emotion buyer?We know the answer to both questions,so why do we allow our sales teams to skip the most important step in the sales process in regards to making this transition? The "Product Presentation" or "Walkaround" is the step that helps the sales rep build "perceived value"during your sales process.The ONLY time a potential buyer will make a buying decision is when…

Service is an "elbow to elbow" people business. As I (we) have traveled and observed so many Dealership Service Operations, there is still one overriding factor that every Customer Service Organization must understand and adhere to. This is people business.…

Just those three words evoke all types of emotions and memories. Those three words bring back memories no matter what age you are now, the model of the car, the cost, the dents the dings, the noises coming from under the hood, how long you owned it, and perhaps most of all ”Man if only I had kept________ what would that be worth today?

The first feeling most people think of…

1. You have no sense of urgency.

Hint: If tomorrows always come, what use is today? There are no tomorrows in the car business. Once your customers leave, you must believe they will never come back. You have one shot to earn their business; your customers may have seen other shows, but they haven’t seen yours. Give them…

It isn't uncommon for a page to be created on Facebook, only to be abandoned. Many dealers started off with multiple pages and then consolidated to one. Others had an internet manager who has since left the dealership and they didn't even know there was an additional Facebook page out there.

Find them.…

Your Closing Ratio should be higher than you think.

This one will be different but I am going to attempt to bring "Food for thought" using simple…

Still haunted by the ghost of the 14 million vehicles recalled for faulty floor mats and brake pedals, Japanese automaker Toyota Motors announced today that it would be recalling another 3 million cars – including 67,000 Prius models – due to a defect in…

If you don't PRACTICE THE PLAYS BEFORE PLAYING THE GAME, you WILL FUMBLE the ball.  Our brain learns from DOING, not just hearing.  Practice until you can't get it wrong!  Team up with a buddy and practice the selling steps every day!

When you have a deal with a trade involved, what does your sales rep say to your perspective buyer? " Let me get your trade appraised", or words to that effect.Let's take a step back fore a moment and think about the word "appraisal" and what goes through your customers mind when he/she hears that word.What do you get "appraised"? You get your home appraised or your vehicle gets appraised after it's been involved in an accident.In either case, the appraisal is always lower than the…

A few months ago I wrote a post titled, "How Important Is Price Really?" in which I discuss how there is too much emphasis on price when it comes to vehicle/dealership advertising. If you haven't already…

If you've watched my other video's, we have discussed the following:

→ What role gratitude plays in your success

→ What is the definition of success

→ Developing a 99.9% WHY statement

Now we move on to the recipe. With so many people wondering how to be successful, I suggest that success comes from following a process. It's no different than baking a chocolate cake. If you want to end up with the proven result of chocolate cake, you'd…

Oh Magoo, you've done it again!

Who can…

Welcome to Part 3 of a live dealership case study in which I am working on.  It has been two weeks since Part 2 was published.  I was away in Chicago consulting another client and also handling the Internet Sales 20 Group.  I came home to a major hurricane which slowed things down considerably.  But here is what we were able to…

Sydney, the CEO of a mid-size advertising company was sitting in her office, when she got a call from one of her vendors. Her sales rep, Mike wanted to talk about his new offering. Sydney was busy and didn’t have time to talk right then. She was interested in hearing more, but didn’t have the time at that moment. She politely asked Mike if they could…

One of the biggest misunderstandings surrounding social media is that it's a distant cousin of search engine marketing or that it's goals are similar to other forms of internet marketing. This isn't quite true. There are definitely tie-ins; social media can help improve search rankings, it is a valid follow-up component to email marketing, and…

There are plenty of articles out there telling you when to post. This is designed to point out the times when not to post.

The goals of most businesses on social media normally fall into two categories: marketing and communication. Many use social media strictly as a marketing tool to get their message out and to encourage others to help them do the…

D on’t fight it dealers. Mobile email is here to stay, "According to a study by Litmus, more email is now read on mobile (36 percent) than on a desktop (33 percent) or via webmail (31 percent), and opens in mobile devices have increased a full 80 percent in the last six months," notes Stephanie Miller in…