As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:

Car dealer reviews are standard today, and more people use them to determine what businesses they will visit…

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.

Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…

Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing the same thing over and over like Bill Murray in the movie Groundhog Day.

There are two routes to achievement in your life. The first is conformity in which you follow the crowd down a conventional path and maintain the…

In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones dealerships already employ.

Of course, as consumers keep…

Dealer Principals And General Managers are FREE to Attend the #IS20G 12 Conference In Nashville, March 18th-20th - Internet Sales 20 Group 12

The #IS20G 12 Training Conference in Nashville, TN March 18th - 20th…

While sitting here thinking about what to write for my next blog, I was taken back in time to a wonderful visit to a quaint little resort near Ocho Rios in Jamaica. Blissfully relaxing, looking at the sunset over the ocean, I recognized how blessed I am.

This was unlike any other trip. The entire resort was taken over by automotive industry…

Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status quo after a significant investment? The following are four reasons BDCs fail and solutions for making your BDC a…

In our video series Quality of Life, we’ve gotten some insight into a high-level sales process. We want you to be…

At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer demands. After all, consumers are not asking for a 100% “digital…

This week, Jeff addresses a growing concern within the industry- price! He discusses why Pro Talk is worth the investment, what you get in terms of results, and how we compare to others. At some point, you will have to eventually INVEST in your people (not just spend money on training) to get the results your dealership deserves.

Copyright 2019 Wm Jeff Cowan

Website: automotiveservicetraining.com

800-248-2931; info@jcowansprotalk.com…

Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.

Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.

The duopoly of Google and…

We want you to be profitable and proud of what you do. We want you to have all the success that you deserve. We want you to know that it’s possible for you! That’s exactly why we started the video series, “Quality of Life”.

You see, it is up to…

By sw Service Solutions' Kristopher Hampton for Auto Success Magazine

Imagine for a moment that you are the coach of your favorite team and getting ready for a new season. You have the right players and talent to go all the way to the championship with hard work, focus, preparation, and training. This is going to be the year you’ll be the absolute best, the…

Lack of Strength in January Could Preview a 2019 Market with Less Momentum than in 2018

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for January (115.4), falling -0.7% from December’s listing of 116.3. The Index has now declined two months in a row. Click here…

We’re back with another video in our series, Quality of Life!

Bringing you up to speed, we’ve been hearing all about the ever-evolving process of the relationship business. And this week, we’re going to tell you something you may not have heard yet. We CANNOT rely on repeats and referrals.

We want you to have a community first, and the referrals…

San Francisco is famous for fog. The city’s given a nickname to its fog - Karl. Karl the fog even has an Instagram account with 243k followers.

As I traveled back from the NADA Show 2019 held in San Francisco, I’m reminded that our industry resides in a fog of Digital…

Welcome back to our video series, Quality of Life!

Last week, we began to dive head first into Ali Reda’s sales process. We asked the question, “How does he do it?”, and you better believe there’s more to tell.

Ali explains to us in this week’s video that his process is based on relationship sales. It’s very…

Attending the NADA this year? This podcast will discuss what you should be looking for, what to invest in, and some key hot topics that you'll encounter at the convention. Also check out Jeff's article on LinkedIn, which covers all seven items on your NADA checklist! Copyright 2019 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

Last week, we heard some incredible news!

Ali Reda broke the record for Most Cars Sold in a Calendar Month, surpassing the long-standing record of 173 cars. We skimmed the surface of Ali’s intentions for 2018 and we began, without warning, our newest Video Series “Quality of Life”.

Realizing, of course, that we have so much more to talk about on the topic, today’s video…

As we come closer to the NADA convention, one of the most discussed topics is technology. Whether you are attending for some new ideas, to purchase technology, or to gauge client's interest, technology will always remain as a hot topic. This week, Jeff breaks down the problem with technology on your service drive. At the end of the day, it will never replace human interaction! Copyright 2019 WM Jeff Cowan

Website: automotiveservicetraining.com…