http://www.internetsales20group.com

http://www.automotiveinternetsales20group.com

Dealer Principal, Paul Sansone Jr. Will Be a Speaker At The Internet Sales 20 Group in October 23-25

To sign up, goto…

When our oldest son was about three, my wife and I told him we would paint his room any color he wanted.  His top two choices were a medium blue and yellow.  Not just any yellow, but yellow like Play-Doh yellow.  He settled on the yellow.  Frankly, I couldn’t imagine that any of us would want to live with that color for too long and that I would end up repainting soon.  So I…

Tips & Tricks to Power Selling on eBay Motors

Would you pay $80 to get a targeted audience of generally between 200 to over 1000 potential qualified clients to view one specific vehicle in just 10 days? The often overlooked eBay motors is the tool that will accomplish this but it will take hard work and an out of the box follow-up processes to close…

Everyone I talk to seems to have their own conception of what the 80/20 Rule is all about, but very few people in the retail automotive business fully understand its dominant principles and how they should be applied to our business. Nonetheless, I’m a believer that the 80/20 Rule can and should be used by every sensible person in their daily life. The successful utilization of this principle can multiply the profitability of auto dealerships and the effectiveness of any…

If you think you can, you are right!   If you think you can't, you are right too!

I was in a dealership the other day and the lowest producers had every excuse in the book for not having a good August.

It was too hot, it was too windy, it rained too much, the state was working on the highway, it was too dusty, customers just wanted to shop, etc etc.

The highest producers who sell 20-30+ a month arrived at the dealership early, planned their day, smiled…

We are compiling a list of Google+ accounts for anyone in the automotive industry. Testing shows that Google+ relies almost entirely on quality rather than quantity which makes it extremely important to network properly.

This is extremely important. Getting involved requires nothing, but the benefits (particularly by 1st quarter of 2013) can be dramatic.

It's not Facebook. Despite…

You knew retail was changing, right?  Who is ahead of the game at retail today are those staying ahead of Consumer Changing Habits.  “The next five years will bring more change to retail than the last 100 years” says Cyiac Roeding, CEO of Shoptick.  “Within 10 years, retail as we know it will be unrecognizable”,…

One day a received a call from Paul Sansone Jr., a well known name in the New Jersey car business.   He operates a dealership near my offices and he reached out to tell me about a new product he was developing for car dealers.   I love entrepreneurial passion and Paul has leveraged his lifelong experience in the automotive industry with a cool new…

Stop Shadow Boxing and Become a True Leader

The psychology is described as trying to overcome a negative self-image that may prevent you from achieving the successes that you desire. It is my belief that no matter what position you hold within the automotive industry we are all shadow boxing in some way or another. So what can we do to overcome the negative…

As I watch my students experience success in their own businesses (building their business within the dealership) during the past six months, I'm reminded that while success takes hard work and determination, there are also some stepping stones you can provide for yourself along the way that can make all the difference in the world between experiencing…

So you’ve been searching for that hilarious photo your buddy put up on Facebook last week, or you can’t seem to find that one picture from his cookout last year but you know it’s there. Not to worry thanks to Bing we now have the ability to search for photos shared by your Facebook friends. For a while now Bing has been integrating Facebook into their…

Audubon, N.J. — Dealer…

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Google home page gets an ad, the GM…

It’s time for a continuation of the mini case study focused on the objectives established and challenges faced in building processes to develop, measure and manage OTDBs in the operating departments of an NCM client automotive dealership group. In our article titled OTDB Measurement and Management – Part Two, published on March 20, 2012, I discussed the structure of the vehicle sales department and the general expectations that we defined and communicated to the members of the sales…

Here I was sitting in a landing page optimization course and the first thing they did was throw a formula at me. C=4m+3v+2(i-f)-2a.Thankfully, it really wasn’t a mathematical formula, just a conversion sequence that helped you visualize conversion. Dr. Flint McGlaughlin the founder of MECLABS, the world's…

After going in an out of dealerships for over 20 years, you start to see ( like superman sees through buildings) the good, the bad and the ugly without even looking for it.  Each store has it's own characteristics and to the untrained eye it all looks like the same things are going on.  Some dealerships are just lucky right?  How can they be selling 50 cars more a month than the average dealership in that area?  Must be product....No wait, maybe location, no has to be  the 'deal" the…

There may be many, wondering what do I mean when I say the Reverse TO. Yes! We have all heard of the TO effect when we actually “turn over” the call or up to a manager on duty and in sight. NOW! Let’s stop and take a little bit of time to learn about The Reverse T.O..  The Reverse T.O. is touch bases with the Manager and log in with the customer.  We see how the Reverse T.O. has already taken effect, as you notice I stated we touch bases with the Manager FIRST! All of my…

Everyone has an opinion about how to use Google+ and posting reviews.  We see the extreme from hoping your customers post a good review to allowing the “real experts to post your reviews”.

Those of you, who finish reading this blog, will receive information many companies don’t want to tell you or just don’t know how to do.  Furthermore, your sales both repeat and referrals will increase, your branding will…