Change is a choice.

Choice is another word for decision.

Make wise decisions.…

Introducing the 2014 Mitsubishi Mirage in array of colors! 

Barberino Mitsubishi has the new 2014 Mitsubishi Mirage in stock in a variety of colors! Barberino Mitsubishi is welcoming anyone in the Connecticut area to come…

According to Black Book data, the average price of a used vehicle for model years 2008-2012 overall increased in price during April, capping a strong spring selling season. Average segment prices saw +0.9% retention in value compared with the previous month (-0.3% depreciation in March). Domestic cars gained +2.7%; import cars gained +0.2%; domestic trucks gained +2.2%; and import trucks gained +0.5%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black…

There are an incredible amount of publications, networks, blogs, and newsletters for the auto industry.  I have created a single resource page that links to over 60 of these publications and blogs.  Check it out, bookmark it and share it with your associates. 

http://carfolks.net/industry_resources.html…

They say a picture is worth a thousand words.  If that’s the case, what is a video worth?  46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.  As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers?  Video marketing and YouTube in particular, can help bring your dealership…

As Digital Dealer wraps up and a brief lull occurs in the major automotive conference schedule, I'd love to take some time to reflect on what has been going on in the industry and where it's all headed. Over the last several months, really since attending a conference in November of last year, I've been putting a lot of thought into how to improve the conferences in…

Great message.

Do you know your employees?

Do you know enough of their…

http://www.ustream.tv/channel/imperial-press-direct ;

Sean V. Bradley Set To Debate Alan Ram Thursday May, 8th at 3:30pm Eastern On "BDC" (I'm going to CRUSH Him)

Awesome That Coach Tony Dungy…

Once again Pope Francis is in the news "shocking the world" by actually living the Gospel.  In today's blockbuster, Pope Francis broke from the tradition of the Holy Father having a specific, carefully chosen confessor to walking up to "an ordinary priest" in St. Peter's to make his confession.  I marvel that this should be news at all.  After all, the…

Do you ever find yourself asking: How long should a video walk around be? When do you have too much content in an email blast? What makes a great landing page? On this week's Think Tank Tuesday, I'll cover these questions and more!



  Tune in now and…

Whether you are a football fan or not, unless you have been living in a cave you have probably heard a lot about Johnny Manziel and Tim Tebow.  What Tebow and Manziel have in common is that both are former Heisman Trophy winning college quarterbacks.  What they both also have in common is that they are both very much hated and reviled by so many.

From the outside looking in, they are polar opposites in many ways. Tebow is publicly very religious and Manziel is not. Tebow is…

Every year it seems that "hot topics" emerge in the automotive retail industry; this year much of the focus is on fixed ops and customer retention. Dealers spend a small fortune on websites and Internet marketing in order to capture customers; now they are realizing that an equal amount of resources and energy should be spent on servicing and keeping those customers.

If customer retention is the goal, keep in mind that true customer loyalty is achieved not by a product but by…

The number one reason for customer defection is lack of personal care. How much attention do you pay to the little things?

On Today's call Tony DeLeonibus shared an experience he recently had, in a dealership near his home. Click the link below to see if this story could have happened in your dealership.

 …

Most people have call reluctance at one point or another.

Yesterday we had a guest speaker, his name is Maurice Belanger. He is an expert that works for dealerships, primarily in their call centers.

His company specializes in cost efficiency. They achieve this by contacting your unsold customers over the phone. Click the link below to find out…

The Sales department has used the 300 percent rule for years.

We believe this rule must be applied to every Service department.

To hear how to implement the 300 percent rule in your dealership simply click the link below.

 …

Everyone has a go time, no matter what time of the year it is. You have to have a maximum turnaround for scheduling of two business days.

When a customer calls your dealership with a service engine light on, or a recall you need to be able to tell them: "I can have you in tomorrow, or the day after tomorrow."…

Everyone has a go time, no matter what time of the year it is. You have to have a maximum turnaround for scheduling of two business days.

When a customer calls your dealership with a service engine light on, or a recall you need to be able to tell them: "I can have you in tomorrow, or the day after tomorrow."…

Everyone has ups and downs in life. It is easy to be positive when everything in your life is going great. It is much harder to stay positive when it is all falling apart. How we react in these situations is what truly defines us as people.

Listen to this call and see what kind of person you truly are. Click the link below to see if we can change…

Transparency is critical to Generation Y and it starts with the job posting.  Dealerships should consider posting information regarding employment directly on dealership websites to include details on job responsibilities and expectations, compensation and benefit plans,…