General Motors can’t seem to get the Chevy Volt off of dealership lots – the American automaker has recently …

My Recommendation

Courtesy of Insignia guest blogger Delia Passi, CEO of WomenCertified Inc., home to the Women’s Choice Award.To learn more about how you can get women to recommend your dealership, email Delia at…

www.dealerslink.com

Please welcome our newest dealer members to the Northwest Marketplace:

WASHINGTON

Auto…

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and word-of-mouth.…

Three Must-Have Gadgets For The Automotive Professional

I am always on the lookout for technology that will enable my clients to be more efficient and effective in selling to and servicing their customers. I am excited to share with you three of my current favorites, which will seriously enhance the way you and your dealership engage,…

If you take a look at this heatmap, you'll see something very interesting. People don't scroll unless they have to. If they find what they're looking for in the first 4 or 5 results, they won't even look to see what's "below the fold". I only bring this up because we're due for one of those studies that comes out…

Ben Comen was always welcome to be a member of any sport-as long as he accepted the position of ball boy or water boy- that is until Coach Chuck Parker welcomed him with open arms to be a member of Hanna High School’s cross-country team. Ben wasn’t the most talented nor the fastest runner- as a matter of fact, he comes in dead last in nearly every race. What…

Training with Gregg Morris was life  changing!  I will carry the tools and techniques I have learned and apply them to work and life. 

Shea White   VW Charlotte

I just finished 2 days of training with Gregg Morris, and it was Intense, Informative and full of precious nougats.  Greggs passion for helping people succeed is evident and without a doubt his driving influence.  I highly recommend his training.

Harry Youchak    Audi of Charlotte

Great time in…

How valuable is a used car manager for a single point dealership?

In my recent travels I have started to see dealerships do away without a used car manager.  I am talking about dealerships that are selling between 70 and 100+ used cars per month.  In fact, it seems to be a role and responsibility that a GSM or even GM have started to take over.  The technology…

http://traffic.libsyn.com/sellingsuccess/AutoSuccess_228_-_Marsh_Buice.mp3 (19 minutes long)

In this week's podcast, we discuss how you can set yourself up for success on the sales floor. Sadly, selling has become a lost art-form. Many sales people approach their…

If you’ve ever worked in retail sales, electronics or otherwise, you’ve probably seen my type walk through your store doors. The type who knows what they want, and will spend as little effort and time to get that product, before abruptly leaving. When I need to get something at an electronics store (maybe an auxiliary cable or that new video game I shouldn’t be wasting my money on), I head right for the item I need, grab it, and get out of the store as soon as I can.

 For…

Dealers have embraced social media to sell more cars and generate more business in the service drive but most lag in using social media to hire the best employees. The very same things that drive customers to your site and "close" the deal can be used to bring in higher quality applicants for your open positions.

1) The average career page on dealer website is buried and if an applicant does manage to find it the content is less than compelling. Update that page with a video of real…

Whether you're looking for a management job, sales job, job training, any position in a dealership, or you're a dealer or dealer manager seeking to hire the right talent. It's imperative to work with the right recruiting entity. Use a company where the core motivation is to fill the order for the dealership. There is a difference between executive placement, and head hunter services. There is also a difference between recruiting companies, and staffing agencies. There are also…

Free Webinar: Prospecting Advice from a 30 Car Guy from Dealer Synergy on Vimeo.

Dealer Principals and Executive Managers are invited to spend the weekend in Napa. The event will be limited to an elite group of dealers who want to grow their business. 

Hear from world class leaders, including:

- Stuart Avery Gold, COO of Republic Tea Co.

- Brian Pasch, CEO of PCG Digital Marketing

- Tom Baldwin, former CEO of Morton’s Steakhouse

For additional details visit: …

Do yourself a favor and don't wait until you have a harassment case on your hands. Being proactive in prevention is the key to stopping harassment at your dealership. This webinar topic is always one of the favorites for HR managers, owners, principals, and general managers. (the other favorite is Wage & Hour Law).

This webinar will cover what is considered unlawful harassment, the cost of harassment in the workplace, and strategies to prevent harassment in your dealership.…

R this and R that.  Which one is the right R for our Dealership?  If we concentrate on ROI, what do we lose in ROR? Is it possible to have too much focus on ROR?

Wait. I didn’t explain what I am talking about very well.  Ok.  ROI is referring to Return On Investment.  This “Investment” can be anything. Time, Money, Parts, Labor…anything.  And when we…

Several years ago one of my more enlightened and proactive client-dealers said to me, “I know I don’t really need more opportunities to do business; I just need to do a better job of measuring and managing the OTDBs I already have.” He then asked for my help to develop and implement a traffic management process for each of the five operating departments within his multi-rooftop automotive dealership group. Over the next several weeks,…

At most automotive dealerships the last two to three days of the month are typically a flurry of activity by department managers and their productive and support employees trying to get the last deal, the last R.O., and the last counter slip billed out and counted. It always has been, and always will be, the culture of the retail automotive business because, unlike most other businesses, the “counting and accounting cycle” is measured in individual months.

Why is it then that very few…