Dealers, if you have been having problems with Google Places, this may be the right time to join the Google+ Hangout.

Join +Joel Headley and …

A dog and a cat were recently having a conversation about how each other looks at the world.

They had been friends a long time and the dog had recently been promoted to the title of Service Manager of his Dealership. The cat had stopped by for a visit and to congratulate her friend on his recent promotion. And, as Managers are prone to do, they began to discuss how each run…

Service customers at auto dealerships are intensely loyal -- but are older and spend less than customers of independent shops and chains, according to a recent survey.

So dealers must win converts with online promotions and prepaid programs, said Mike Martinez, chief marketer at DMEautomotive, the marketing firm that commissioned the survey.

Dealer loyalists, defined as those who spend the bulk of their service dollars at the dealership, are more than twice as likely to be 55…

First-of-its-kind platform streamlines accessories sales communications across dealership departments and supplier network; enhances processes currently generating $475+ in sales per vehicle sold  

San Francisco, CA – April 3, 2012 – izmocars (www.izmocars.com) today announced the launch of its AddOnAuto (AOA) Digital Dashboard platform for dealers who currently use the AOA Point of…

Last week a call came in from Lead Bid, Inc. after being re-directed to me from one of my dealer clients.  The sales professional on the other end of the line attempted to sell their service for providing third party leads  The offer was similar to the famous travel website, www.priceline.com.  You name your own price for third party leads.  

On the call, we walked through their website to educate me on how easy it is to adjust the price per…

Over the weekend, I was sifting through boxes and boxes of dealership "stuff" in preparation for my presentation at the Automotive Super Conference in June.  I came across notes from a "Kick-off" Department Head Meeting I conducted in 1997, in the spirit of Jack Dawson's famous speech in the movie Titanic.  I thought this was pretty remarkable as the remake is soon to be released in 3-D.  I scanned over my notes and chuckled..."Some things are still so relevant…

Todays Turbo Charged Dealer World Blog is a core training element that should be visited over and over again.  Probably something we all know, but just great to keep in the "top of mind" awareness section of the brain.

It's not necessary for most dealers to have a complete understanding of the art and science surrounding automotive SEO. What is important is realizing that whether you're doing it yourself, working together with a partner vendor, or having the vendor do all the work, your overall search (and social) strategy should be intimately tied in together to make sure you're getting the most out of…

It seems hard to fathom that a person can drown in just over an inch of water. Once the lungs are blocked and the brain is starved of oxygen, cerebral hypoxia kicks in making a person delirious eventually succumbing to death-a great tragedy can occur from something as small as the length of your fingernail. Similarly, salespeople are drowning in a puddle of…

As "Official sponsor and exclusive automotive partner" for wildly popular entertainment group Cirque du Soleil, Infiniti Automotive group is effectively reaching a very broad range of possible customers. Their luxury vehicles are well known in the auto sphere, but by partnering with Cirque du Soleil, Infiniti is hoping to draw even more attention to its latest models, in a far showier space than, well, the showroom. They are debuting their all-new 7 passenger crossover with the performance…

BY KYLIE BANKS

KBANKS@MIAMIHERALD.COM

Jared Schaffer’s time surfing the web paid off in a big way last weekend. By clicking on a link for a 2012 Ford F-150, he was able to save more than $18,000 on a new car.

By the end of Friday, 32 new cars will have been sold at 50 percent off the manufacturer’s suggested retail price, courtesy of a promotion by AutoNation Direct and eBay Motors that began March 23. Several more are slated to go on sale Friday, including a…

Maximizing your Most Valuable Asset

Use the data you already own as your most valuable asset for producing maximum ROI

Use the data you already own in smarter and more efficient ways; decrease waste and increase revenue with an informed and targeted approach. Find out how modern dealership systems and best practices help you sell more cars for less money. What kind of data sells cars? How do I segment my data? What ROI should I expect from this approach?…

Can your dealership create a 6th profit center?

Most dealers just count their printing expenses

as part of the cost of doing business. Not that all

business office expnses can be configured to show

a profit, but printing can.

Through a new completely digitally based printing

methodology, costs can be reduced while paying

the dealer a 10% fee in addition to dramatically

lower printing costs.

Contact Dick Lynch…