All Blog Posts (12,555)

"A Penny for Your Thoughts?"

Do You Really Know How Powerful you Are?..!



What is real power? Is it Brute Force? Money? Influence? Size? Popularity? Your Position? Your Title? The # of People You Lead? ..... etc...



All of us have the ability to INSTANTLY change the course of our lives. THAT"S RIGHT... INSTANTLY...



What allows us to do that is given to all of us at birth and is with us throughout the rest…

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Added by Lee Kemp on April 8, 2012 at 12:30pm — 2 Comments

More ZMOT!...Really?

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.

There is not ONE ZMOT in Automotive there are TWO

  • People spend as much time consuming online media as they do off
  • Targeting is getting better & faster online,…
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Added by Larry Bruce on April 8, 2012 at 10:32am — 1 Comment

The Masters Champions of Automotive Internet Sales

Who Would You Nominate for a "Green Jacket?"

As the best golfers in the world compete for the …

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Added by Adam Ross -InfiniteProspects.com on April 7, 2012 at 11:00pm — No Comments

Are cars the next big social media hot spot? And is that safe?

Interesting article from autonews.com this week: a(nother) new piece of technology has just been introduced by TRW Automotive Holdings Corp.: an in-vehicle touch-pad sensor that can read letters and numbers drawn with a finger. The premise here is to allow drivers to do more with less distraction.

Most of us spend a large amount of time in our cars during the week, and we all want to multitask while we're in them. Emails, phone calls, and notes don't stop just because we're behind the…

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Added by AutoSTARR on April 6, 2012 at 6:30pm — No Comments

Returns: The Third "R" in Sifting Through Automotive SEO Providers

The question that most automotive SEO vendors hate answering is, "How much traffic will I get?" In PPC, estimates are easy. In SEO, they are often harder to find and more importantly they're misunderstood.

Vendors often point to the Google Keyword Tool or other tools that allow dealers to see how many searches are done per month on a given keyword. This can be an…

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Added by JD Rucker on April 6, 2012 at 5:30pm — No Comments

Auto Dealer Live! Talk radio for dealers by dealers!

Added by Chris Fritcher on April 6, 2012 at 5:23pm — No Comments

It's been 60 days.

It’s been 60 days.

You had every intention of making changes and doing something different. You had all of the information gathered and catalogued. You even made a list of all of the Managers and their responsibilities and revised their Goals based on the information and training you were about to provide them.

You were ready for Success! You had new expectations! You were ready to accomplish new Goals!

You were ready to reap the benefits of attending the NADA…

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Added by Leonard Buchholz on April 6, 2012 at 9:00am — No Comments

We just started a Business Development Center....... HELP!

Our company just started a Business Development Center.  I am the manager, and only one right now... LOL... 

Would love some help and ideas...  would love to hear how and what others are doing....... 

Looking forward to hearing from you... thank you.

I have had lots of great feed back and great ideas and am most appreciated.. thank you., and to my surprise, much of the feed back has backed up what I was trying to do, but was over ridden.......   Now.......  to…

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Added by Donna L. Bolser on April 5, 2012 at 9:00pm — 12 Comments

DealerOn Accepts Overall Winner of Spring 2012 Digital Dealer Website Excellence Awards

Ali and Amir were so proud to accept our award for Overall Winner of the Spring 2012 Digital Dealer Website Excellence Awards for the Ideal Nissan website, presented by Jason Ezell!

Find Out…

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Added by Ali Amirrezvani on April 5, 2012 at 3:46pm — No Comments

4 consumer points to consider when selling car accessories

4 consumer points to consider when selling car accessories

Since the release of the popular film “The Fast and the Furious”, car accessorizing has shifted from being a secret of car gear enthusiast to a main stream phenomenon. Two sequels later and the aftermarket accessory market continues to average 8% growth annually. Car dealerships…

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Added by Ashley Poag on April 5, 2012 at 10:58am — 2 Comments

Why there Needs to be MORE Conferences

Driving Sales

I was having a discussion with a dealer over a nice vodka tonic and a nice cigar when the discussion turned to conferences. "There are just too many that it's hard to know which ones to go to and which ones to skip," he said.

This concerned me a bit. I've been on that side of the debate before but with the help of friends like Jared Hamilton, Brian Pasch, and Ralph Paglia I have come to the conclusion that the industry doesn't have enough conferenes. Before…

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Added by JD Rucker on April 5, 2012 at 4:45am — No Comments

News Release: KPA Redesigns Online Respiratory Protection Course to Improve Safe Worker Behavior, Also Available in Spanish.

Lafayette, CO (PRWEB) April 04, 2012 - KPA’s Respiratory Protection Course has undergone a complete redesign so that collision centers, body shops, and dealerships go beyond meeting OSHA’s classroom training requirements, to increase the frequency of workers properly wearing respiratory protection on the job.

KPA’s Online Respiratory Protection Course fulfills OSHA’s annual classroom-training requirement for respiratory protection. The course covers how to select, wear, and maintain…

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Added by Patric Timmermans on April 4, 2012 at 3:41pm — No Comments

Sow What You Wish To Reap

 

Like it or not, sowing and reaping is a real principle we all live by. Everybody on earth, every profession is under the law of sowing and reaping. The law of sowing a reaping can be either good or bad. For example, take the high school student who maintains a high GPA- staying up late at night in order to complete assignments and prepare for tests; that…

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Added by Marsh Buice on April 4, 2012 at 12:28pm — 15 Comments

Automotive Dealerships BEWARE! Video Streaming is NOT Video Search Engine Optimization VSEO

http://www.automotiveinternetsales.com 

This is a Video that I created in 2009! Wow... it is scary how this information is STILL relevant and MORE important than back…

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Added by Sean V. Bradley on April 4, 2012 at 8:00am — 4 Comments

Jerks also sell them...

I recently posted a blog called Jerks buy cars too. It has gotten over 430 views and some great reviews. It made me think, jerks sell them too. What do I mean by that? Well as a manager and a consultant for years I have had the honor to work with many types of salesman and let's face it some of them are just simply jerks.



The jerks do not last long, they are the ones who want to just throw keys at a customer and when they get back from the un"salesmanned" demo drive they like to ask… Continue

Added by Troy Spring on April 3, 2012 at 9:49pm — 3 Comments

Putting Consumer-Centric Value at the Heart of Customer Service: Are other car companies watching the leadership role of LEXUS?

It’s not an accident that great sports teams are ‘great teams’. They are consistent in their play and standings year after year. Take for example, the New England Patriots, the New York Yankees, or even the Dallas Mavs.

It’s not an accident either that great companies are ‘great companies’. They too are consistent in their product and performance year after year. In this case, let’s look at Apple, PepsiCo, or Starbucks.

These companies, teams and brands are always looking for…

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Added by Anne Fleming on April 3, 2012 at 7:30pm — 2 Comments

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