All Blog Posts (12,555)

Don’t Be A Tiger Woods With Your Internet/BDC Dept.

Don’t Be A Tiger Woods With Your Internet/BDC Dept.

Does your store play the sales game with a style similar to Tiger Woods? Does your store “appear” to be a great professional, ethical and respectful player at first only to prove otherwise once a customer sets foot in your

store? Let me ask it another way; does your Internet and/BDC department perform like a competitive “pro” on your first nine holes of the sales game, getting them in the door- only to find your sales… Continue

Added by Maria Espinoza on May 19, 2010 at 5:37pm — No Comments

AdAgencyOnline.Net Links To Best Practices For Automotive Advertising Agencies With "Auto Industry Insiders"

Philip Zelinger, the President of Ad Agency Online, L.L.C.,(AAOL), and host of the blog talk radio station WAAOL, All Automotive Advertising News All The Time featured on the automotive advertising resource / networking portal http://AdAgencyOnline.Net , announced on his Lunch With Phil Discussing Automotive Advertising show that he will be integrating a special section on… Continue

Added by Philip Zelinger on May 19, 2010 at 3:52pm — No Comments

Mr. Auto Dealer are all your dead internet leads that you purchased really dead?

I have concluded my research and the bottom line is that dead leads are still possible car buyers and here is why..

Many dealerships do not have the time or the manpower to follow up on every internet lead that they purchase... when they first arrive in your CRM most finance managers or BDC staff will call e-mail or send out letters trying to get the customer to the dealership but 90% of the leads become stale real fast because of many different factors including poor phone skills or not… Continue

Added by Mark Hergert on May 19, 2010 at 11:17am — 1 Comment

Social Media, The New Top Of Mind & 5 Tips To Help You Create It

Top of Mind Awareness is one of those terms you hear thrown around a lot by marketing reps. Wikipedia defines it as "Owning the space that your product or service occupies between your prospects' ears. That way, when they're ready to buy they think of you first." One of their definitions anyway, and the one I liked the most!…

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Added by David Johnson on May 18, 2010 at 3:07pm — 1 Comment

Framing Success - Goal/Plan/Measurement

The last few years have presented some incredible challenges for the automobile business and its dealers. Those that have weathered the storm are now emerging stronger. They have learned how to do more with less, have a deeper appreciation for loyalty within their customer base, and believe they might have seen the worst...and survived. So what's the plan going forward?

The plan is to capitalize on the revitalization of the industry. To win back market share, unit sales, and restore… Continue

Added by Richard W. Burke on May 16, 2010 at 7:00pm — 1 Comment

Automotive Sales Training - The Death of the Traditional Salesperson

You may find this post a bit odd knowing that it is being written by a sales trainer. I believe traditional selling is dead on arrival. The days of hiring and building a well trained sales staff that executes all facets of the sale, follow up, prospecting, marketing, telephone skills and building a database of repeat buyers has for the most part been dead for a while.

Some of you reading this may be shocked or even angry at such a statement and declare that it is certainly not the…

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Added by Mark Tewart on May 16, 2010 at 8:30am — 1 Comment

Don't just sell em a car ..... ........

How about a little story about car dreams that come true .....

When I was a little girl ,around 8 years old, we were by all accounts very poor. My father drove an old black station wagon with red interior, so old that the floor boards in the back seat area were rusted through. We kids , six of us, had to sit with our feet on the center bump, so as not to have our feet fall through.I used to watch the road go by through the h***,somewhat curios,amused and afraid at times,that my foot… Continue

Added by Eve Witter on May 15, 2010 at 7:37am — No Comments

AdAgencyOnline.Net Advises Automotive Advertising Agencies To Reinvent Themselves To Support Social Media

The role of automotive advertising agencies is changing along with the auto industry that they serve. Philip Zelinger, the President of Ad Agency Online, L.L.C. -- a national network of independent affiliated automotive advertising agencies and the host an automotive advertising resource / networking portal, http://AdAgencyOnline.Net -- has taken an active role to educate automotive advertising… Continue

Added by Philip Zelinger on May 12, 2010 at 2:27pm — No Comments

URGENT BROWNBACK AMENDMENT- NADA - ALL AUTO DEALERS

IT IS URGENT THAT YOU WANT THIS VIDEO- CLICK HERE AND WATCH NOW.

YOU MUST DO SOMETHING ABOUT THIS TOMORROW.

NOTNING MATTER, NOT A DEAL, NOT A PHONE CALL, NOT AN UP- NOTHING...

STOP WHAT YOU ARE DOING AND CLICK HERE or on the title and WATCH THIS VIDEO AND IT WILL TELL YOU WHAT TO DO.

IF YOU ARE A CAR DEALER, SALES PERSON,… Continue

Added by Grant Cardone on May 12, 2010 at 1:31am — No Comments

BROWNBACK AMENDMENT

GRANT CARDONE
FRIEND OF AUTO DEALERS EVERYWHERE

Please visit www.nada.org/brownback, e-mail legislative@nada.org, or call 1-800-563-1556.

Added by Grant Cardone on May 11, 2010 at 10:47pm — No Comments

WOW today was one of the best ever. went to Grant Cardone sall to Survive and Man let me tell you the words that came out of him is something everyone needs to hear, I gave him a 100%. And think ever…

WOW today was one of the best ever. went to Grant Cardone sall to Survive
and Man let me tell you the words that came out of him is something everyone needs to hear,
I gave him a 100%. And think everyone should run not walk BUT RUN!!!!! To see this man in
real life. Well Done Mr. Cardone. Continue

Added by Johnathan Spurgeon on May 11, 2010 at 7:06pm — No Comments

Automotive Sales Training - The Death of the Traditional Dealership by Mark Tewart

The traditional dealership is dead but some have not had their funeral yet. It seems as though as much as some things change in the auto industry, as many things stay the same. Every week our trainers observe things in dealerships that look and feel like the 1960's.

Let's take a look at some things still commonly observed in dealerships that are outdated and should be changed.

1) Manager towers - High towers built for managers where salespeople go to get their proposal…

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Added by Mark Tewart on May 11, 2010 at 9:00am — No Comments

Social Media is FAR AND AWAY More Important Than Auto Dealers May Believe!

Advertising Age reports http://bit.ly/cOnswP that 10% of those under 25 will respond to a text message during sex. 6% of those over 25 are willing and able to similarly multitask. There are more stats in the article. They all point to the fact that a lot of people of all ages are engaging in social media anywhere and anytime.

Added by Gregg Gerdau on May 10, 2010 at 12:52am — No Comments

No Shortage of Money!

1 trillion dollars was lost in the stock market yesterday and it didn't change your life one little bit! This goes to show you just how much money there exist on this planet. 1 trillion dollars was destroyed due to fear, economic reports, bad news, and maybe, some guy on Wall Street with a fat thumb making an incorrect entry.

The point is money is not scarce! There are no shortages of it and it is not something to be concerned or worried about. A trillion dollar destruction of… Continue

Added by Grant Cardone on May 9, 2010 at 3:01pm — No Comments

Automotive Advertising Agencies Use Social Media To Listen, Learn And Teach As Much As Their Customers Do

Automotive advertising agencies have learned that the Internet Super Highway is a two way street as evidenced by the growing number of automotive advertising focused social networking communities being hosted on the World Wide Web. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of an automotive advertising resource / networking portal -- http://AdAgencyOnline.Net -- created his… Continue

Added by Philip Zelinger on May 6, 2010 at 2:25pm — No Comments

Fine Wine – Auto Dealer Aged Inventory

FINE WINE

Is your inventory like a fine wine aging to “perfection?” The word “age” and the word “inventory” used in the same sentence in our industry spells COST- to you!

My job is to go through dealer’s websites and analyze their web presence, the “stickiness” of its visitors and the websites general effectiveness as it relates to ecommerce efficiency and inventory management.

I have noticed over the last 2 months a phenomenon as I visit hundreds of dealer websites a… Continue

Added by Maria Espinoza on May 6, 2010 at 12:00pm — No Comments

Returning to Finance, Need Help Please

I got into the car business in 2004 and sold cars for 8 months. I seemed to catch on fast so the owner made me the GSM which was an excellent learning experience untill they sold the property and closed the business. Someone had told me, if you have never done finance you don't see the whole picture. So I got a job as a finance manager at a Toyota store. My first month was $727 per copy with good product penetration. Within a few months I was consistantly $900 to $1000 per copy. After 10 months… Continue

Added by Ronald Wesner on May 5, 2010 at 7:30pm — 2 Comments

How do you track the effectiveness of your online business?

I was recently speaking for a group of dealers from France and a gentleman from an Automotive research firm mentioned that 95% of all people are online. I've heard 70% to 95%. So let's just say it is a large majority of our customers.

For the past decade our company has been measuring effectiveness by three means. The walk in up, phone up and intenet lead. I believe we track this data as well as anyone. My closing ratios always compare with other large dealer groups and other sources… Continue

Added by Vinnie Micciche on May 5, 2010 at 11:38am — No Comments

Automotive Internet Marketing And The Rule Of Three

Using the rule of three for your marketing is a powerful way to increase sales. With a little research you will see that this rule of marketing has surrounded you for your entire life. Think back to your childhood and storytelling and you will see the rule of three in action. Remember the stories when you were a child: the three little pigs, Goldilocks and the three bears, three blind mice, the… Continue

Added by Todd Smith on May 4, 2010 at 4:12pm — No Comments

What does your writing say about you?

In the digital age, your writing skills are more important than ever. It is easy to convey emotion and intention when you are speaking to someone in person or on the phone. While these phone skills are certainly essential to being a good salesperson, it is equally essential to develop your writing skills. These few sentences you type are often the first point of contact with a client and the primary source of follow-up. The impression they leave is… Continue

Added by Jos Myers on May 4, 2010 at 10:42am — 2 Comments