Added by Richard Keeney on February 5, 2019 at 2:06pm — No Comments
After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…
ContinueAdded by Scot Eisenfelder on November 2, 2018 at 10:41am — No Comments
Added by Richard Keeney on June 22, 2018 at 5:00pm — No Comments
For today’s consumers, time is the ultimate commodity. No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often viewed as a large and inconvenient time sink.
To…
ContinueAdded by Ujj Nath on May 14, 2018 at 9:18am — No Comments
Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?
Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These sources were:
Added by Scot Eisenfelder on April 18, 2018 at 9:42am — No Comments
For professional marketers across all industries, the top priority for 2018 is to convert leads into customers, according to Hubspot’s State of Inbound…
ContinueAdded by Timmy D. James on December 21, 2017 at 9:35am — No Comments
All too often marketers find themselves with writer’s block, if you will, when it comes to new ideas. Short of spending a ton of money for…
ContinueAdded by Timmy D. James on December 7, 2017 at 8:38am — 1 Comment
Added by sara callahan on November 16, 2017 at 9:41am — No Comments
Added by Mike Gorun on October 24, 2017 at 9:28am — No Comments
Added by Timmy D. James on October 19, 2017 at 9:30am — No Comments
According to a recent article in AutoRemarketing, a study by J.D. Power found that customers are…
Continue Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more interested in winning a prize than buying a car.
Customers come into your dealership daily. When asked if they need help, the normal response is: “No, I’m just looking.”…
ContinueAdded by Alexia E Henson on October 20, 2016 at 9:27am — No Comments
If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.
There was a time in my career when dealers used to complain about having to take multiple PICTURES of a vehicle. Now, however, most dealers include as…
ContinueAdded by Timmy D. James on September 29, 2016 at 8:33am — No Comments
It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales surveys.
But I find that these days many…
ContinueAdded by Tom Cannata on September 15, 2016 at 9:02am — No Comments
The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.
So, what do managers do when they get nervous in the middle of the month – perhaps sales volumes aren’t on track, or inventory is making them…
ContinueAdded by Joe Orr on September 14, 2016 at 8:55am — No Comments
The Discovery Channel’s “Shark Week” has become a cultural phenomenon in our country. Sharks are relatively mysterious and most people don’t know much about them. Cars are very similar in nature. We know that we need them and which ones are cool, but most people don’t really know how they work. And not only that, as one in six vehicles on the road has open recalls…
ContinueAdded by Chris Miller on August 15, 2016 at 10:28am — No Comments
Whilst I was in Bali recently on a family vacation, I was absolutely blown away by the amazing way we were treated, specifically by the staff at the Sofitel Nusa Dua and I wanted to share the 10 customer service lessons I learnt that I believe are very relevant to you in the dealership.
Added by Dave Benson on August 3, 2016 at 6:34am — 1 Comment
In my past few blogs, I discussed the various areas in a dealership that are affected by the current recall epidemic, compared the differing viewpoints about recall repairs from dealers and consumers, discussed non-compliance in recall repairs on…
ContinueAdded by Chris Miller on July 8, 2016 at 9:39am — 1 Comment
The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their inventory.
Therefore, reaching that customer…
ContinueAdded by Timmy D. James on July 7, 2016 at 9:26am — 1 Comment
Have you ever considered targeting your sales and service customers simultaneously? Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.
Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a conquest customer who is willing to drive more than…
ContinueAdded by Alexia E Henson on June 27, 2016 at 9:16am — No Comments
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