All Blog Posts Tagged 'roi' (80)

Social Listening & Quick Action = Video Marketing Gold!

All too often marketers find themselves with writer’s block, if you will, when it comes to new ideas. Short of spending a ton of money for…

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Added by Timmy D. James on December 7, 2017 at 8:38am — 1 Comment

The Fight Club: Why Your Dealership Should Have One

I know that in writing this article, I’m completely violating the first rule of the fight club. However, my guess is that your dealership doesn’t have one, so I’m willing to risk the wrath of Tyler Durden to help you get started…

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Added by Mike Gorun on December 4, 2017 at 10:33am — No Comments

Are Dealers Really Ready for Multi-Touch Attribution?

By Steve White

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Added by Steve White on November 27, 2017 at 9:32am — No Comments

Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention…

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Added by sara callahan on November 16, 2017 at 9:41am — No Comments

ELEAD1ONE Inbound Call Center Delivers 70 Percent Service Appointment Set Rate for Gettel Automotive Group

Customer Experience Improvement Drives 15 Percent Increase in Fixed Ops

Atlanta, GA – October 23, 2017 - ELEAD1ONE announced today that its…

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Added by Bill Wittenmyer on October 27, 2017 at 9:30am — No Comments

The Dominance of Video Marketing for Business

As video continues its quick rise it has become the most engaged with and…

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Added by Timmy D. James on October 26, 2017 at 9:08am — No Comments

Information is a Powerful Loyalty Tool -- if Used Properly

In today’s retail automotive climate, customers have more access to information than…

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Added by Mike Gorun on October 24, 2017 at 9:28am — No Comments

Clarivoy Launches Measurement NetworkTM for Marketing Vendors; Partners with Dealer Inspire

80% of a Dealership’s Sales cannot be linked back to a Lead…

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Added by Steve White on October 17, 2017 at 10:45am — No Comments

How to Convince Online Shoppers to Buy Your Vehicle Vs. the Competition

How do you convince a customer searching through hundreds of vehicles…

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Added by Devin Daly on October 17, 2017 at 9:44am — No Comments

Is Your Service Marketing Budget out of Whack?

Is your service marketing budget out of whack? And if so, what’…

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Added by Scot Eisenfelder on October 13, 2017 at 9:30am — No Comments

It's 9 AM. Do You Know What Your Net Cash Is?

Net cash balance is one of the best indicators of how healthy your store is. If your net…

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Added by Josh Blick on September 29, 2017 at 9:35am — No Comments

Traffic Attribution vs Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 2: Sales Attribution

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Added by Steve White on September 11, 2017 at 10:02am — No Comments

Rest in Peace: 2-Shift Service Departments

If you haven’t noticed, our culture has changed. Your customers are no longer willing to wait. Everyone wants everything…

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Added by Ujj Nath on September 6, 2017 at 9:30am — No Comments

Consumer Attention Spans Are… SQUIRREL!

If you haven’t already noticed, human’s attention spans, in general, are …

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Added by Mike Gorun on August 31, 2017 at 10:00am — No Comments

Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution

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Added by Steve White on August 31, 2017 at 10:00am — No Comments

Human Capital: How Teamwork Can Increase Revenue

One challenge in many dealerships is building an environment where teamwork thrives. Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and back-end gross to be high. Aside from management, there’s a simple reason to…

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Added by Chris Miller on August 31, 2017 at 9:45am — No Comments

Rest in Peace Multi-Point Inspections!

Since multi-point inspections became standard, dealers have followed the same old processes. A customer comes into the service drive; the service advisor checks them in; a technician takes the car, examines it, then gives the…