Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our State of Automotive…
ContinueAdded by Steve White on August 4, 2017 at 9:48am — No Comments
Columbus, OH, August 2, 2017 -- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced the results of an …
Added by Steve White on August 2, 2017 at 10:00am — No Comments
Added by Steve White on July 28, 2017 at 9:30am — No Comments
Added by Bill Wittenmyer on July 27, 2017 at 9:39am — No Comments
Every business wants to be the market leader and have success. Yet to do so, many have the mindset that it is necessary to spend more money. “Buy a Super Bowl ad,” they say. “Spend hundreds of thousands on TV and radio.” The trick to getting big isn’t always about trying to reach…
ContinueAdded by Ujj Nath on July 25, 2017 at 10:09am — No Comments
Added by Josh Blick on July 13, 2017 at 9:58am — No Comments
Costco has certainly built a loyal following over the years, even though it literally charges consumers for the privilege of buying…
Added by Ujj Nath on June 19, 2017 at 9:30am — No Comments
In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appear
In fact, consumers have become so annoyed with…
ContinueAdded by Steve White on May 23, 2017 at 9:43am — No Comments
The title of this blog post originated from a thought-provoking interview with Chad Mitchell, senior director of digital communications at Walmart. In the interview he lays out a philosophy that every industry – especially automotive – should embrace. The main point he makes is that…
ContinueAdded by Mike Gorun on April 11, 2017 at 9:32am — No Comments
Dealers have leveraged paid search for years – and some spend significant budgets on it. However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.
I’d like to explain a few things and share some best practices I have learned over the years about how…
ContinueAdded by Steve White on April 7, 2017 at 9:30am — No Comments
Is data your best friend or your worst enemy?
Why do I ask? Well, if you work in a dealership, chances are good that you either review or are responsible for creating reports on a regular basis. For principals and managers, reports reveal important information such as how many units your dealership has sold this month, how many customer-pay ROs you've…
ContinueAdded by Josh Blick on April 3, 2017 at 8:51am — No Comments
There is a lot of talk going on about car dealership turnover. It seems that everyone has an opinion about it but not a whole lot of solutions. I am going to do some "REAL TALK" in this post because it is time that the sugar coating stops. I have spent a great deal of time between consulting dealers and working for dealers on a case by case basis over the…
ContinueAdded by Stan Sher on December 20, 2016 at 1:23am — No Comments
In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services themselves. But is that a good thing? Certainly dealers now recognize that customer experience is…
ContinueAdded by sara callahan on October 26, 2015 at 9:20am — No Comments
The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out with their checkbooks looking for ways to increase their business in 2015. There were countless…
ContinueAdded by Stan Sher on February 20, 2015 at 2:51am — No Comments
Written by AutoSuccess on 09 December 2014.
Our guest blogger today is Joe Clementi. Joe is the general manager and sales trainer at Sacramento Kia in California.
Expense Management Might Not Be Sexy, But It's Critical to Your Bottom Line
Expense control is not as exciting as closing a sale, providing a solution to an unsolvable problem or landing that big parts account. The very topic of expense control, however, is a critical…
Added by Joe Clementi on December 10, 2014 at 1:06pm — No Comments
[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]
The whole goal of this series is to help dealers understand that there is no need to be afraid of your data. It is one of the…
ContinueAdded by Mike Gorun on July 9, 2014 at 8:04am — No Comments
Diligence. That’s it. There is no skill required, no tool necessary, no special knowledge to get you leads through social media. If you are diligent, you will succeed. Of course, there are tools, techniques, skills, and special knowledge that can make it a whole lot easier and more successful. Even with these, you still need diligence.
The tools are out there.…
ContinueAdded by JD Rucker on February 18, 2011 at 11:46pm — 1 Comment
Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.
First, dealers should determine what their campaign sets out to…
ContinueAdded by Paul Potratz on February 4, 2011 at 11:28am — No Comments
“Maintain a 6 to 1 ratio of C/P RO count to total vehicle sales” says Don Reed, CEO of DealerPro Training Solutions.
That sounds simple enough. If you are currently selling 100 New and Used a month, then that pencils out to 600 Customer Pay Repair Orders per Month, not including Warranty and Internal. It’s the CP RO count we are after.
So, you just realized that your RO count is low, right? What are you going to do about it? If you are thinking that you need a big production…
ContinueAdded by Leonard Buchholz on July 19, 2010 at 4:15pm — 3 Comments
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