“Your plan for achieving 100% Service Absorption should focus on what you are going to do differently to increase sales and gross profits. It’s not just about advertising and marketing, it’s about processes” says Don Reed, CEO of DealerPro Training Solutions.
Increasing Sales is the one of the core functions of the Management Team (read Service Manager). And quite frankly, is one area that most Service Managers have…
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Added by Leonard Buchholz on July 21, 2010 at 7:07pm —
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Most reps don't make it more then a month. There are many reasons. Some new guys are people who have left a job or retired they always wanted to be a salesman. These guys are used to being respected and liked. They start selling cars and get very little respect from anyone. It is an adjustment to get cursed out by your new and younger boss.
The Salesman is the face of the dealership and the manufacturer. A manufacturer spends millions of dollars on ad campaigns. The dealership…
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Added by Stanley Esposito on July 21, 2010 at 3:45pm —
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“Maintain your hours per C/P Repair Order (RO) at a minimum of 2.5” says Don Reed, CEO of DealerPro Training Solutions.
If you are currently at the national average of 1.5, then this might seem a bit of a stretch. It’s always a stretch when it’s as big as an elephant. And we know how to eat an elephant, right…..one bite at a time.
So, let’s break it down into bite sized pieces.
In the pursuit of HPRO the first thing we must have is well trained personnel. This means…
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Added by Leonard Buchholz on July 20, 2010 at 9:46am —
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I have a small business that offers Merchant Services for Auto Dealers, Marketing campaigns for all small businesses, and Marketing systems for Salespeople.
I just wanted to say a few words about Prosepecting and how it has changed, perhaps even give some solid advice.
For 30+ years I sold…
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Added by Craig Darling on July 19, 2010 at 5:42pm —
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“Maintain a 6 to 1 ratio of C/P RO count to total vehicle sales” says Don Reed, CEO of DealerPro Training Solutions.
That sounds simple enough. If you are currently selling 100 New and Used a month, then that pencils out to 600 Customer Pay Repair Orders per Month, not including Warranty and Internal. It’s the CP RO count we are after.
So, you just realized that your RO count is low, right? What are you going to do about it? If you are thinking that you need a big production…
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Added by Leonard Buchholz on July 19, 2010 at 4:15pm —
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I often tell people what goes on in my day and most do not believe me. Starting today until the end of the month I am going to update my status at different times of the day so people can see what goes on on the sales floor.
Lets see how this comes out.
Added by Stanley Esposito on July 19, 2010 at 8:16am —
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On July 14, 2010, DUH! was released for publication and is now available.…
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Added by Douglas R Manley on July 19, 2010 at 8:02am —
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In order to validate a person's or company's ability to move another company's social media presence you should be able to move your own. With million of searches on the topic Unemployment Benefits I wondered if I could get to the top of a search.
Notice the image below for where the
article I only wrote 2 hours ago stands in all the searches. See just below the entry… Continue
Added by Grant Cardone on July 17, 2010 at 5:41pm —
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Our poll for July is
Who in your opinion is the BEST Internet
training company or
individual consultant in the the Automotive industry in terms of
helping dealers become more profitable.
Let's discuss WHO you
voted for and WHY you voted… Continue
Added by DealerELITE on July 16, 2010 at 10:30pm —
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You know I love all of you guys. Hell I have worked with all of you at one point or another.
I remember the very first training session I was instructed to go to and Give, Give, Give just pops in there.
To this day I have to say that the principles taught by Grant Cardone have always been where the reality of selling cars lives. All of you are great, not as good as me but you're good. <:)
Does anyone remember who originally had the device to beam from the lot to the…
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Added by Kim Clouse on July 14, 2010 at 10:30pm —
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What would it be worth to have the exact right answer for every manager, sales people, the BDC and the Internet Department?
You can- check this bad boy out....for a little taste.
Added by Grant Cardone on July 14, 2010 at 10:00pm —
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Hello Everyone! My name is Jennifer, and I have been working at a Saab Dealership for nearly 10 years. I remember the better days back in the 2000-2005, give or take. Then, as anyone in the Saab industry, and even customers know, things since then have been heading downhill and fast.
Anyway, I am trying to find other Saab Owners, Dealers, Salespeople, etc.... that would possibly like to take part in a Saab Owners Convention, Auto Show, History of Saab, Customer Appreciation…
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Added by Jennifer Paine on July 14, 2010 at 3:07pm —
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So many of you here are my friends and have supported me over the years.
I want to be sure you are the first in the country to get my new Iphone app. This tool
will allow you to connect with me anywhere at anytime before, during and after a deal
to insure that you are 'razor-sharp' in the close.
On August 1st this app becomes available and I want to make sure the people here at DealerElites are the first to get a free…
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Added by Grant Cardone on July 14, 2010 at 1:41am —
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Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal -- http://AdAgencyOnline.net -- reflected on the future of the retail auto industry and automotive advertising on his blog talk radio show…
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Added by Philip Zelinger on July 13, 2010 at 2:48pm —
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Non-Compliance – Your Employees May Be Costing You Money
By: Doug Austin
07/04/2010
We recently published an article in this magazine entitled “ Supplier Audits to Reduce Costs and Improve Compliance."
The article encouraged organizations to audit suppliers on a periodic basis to verify compliance with price, terms surcharges, etc. While supplier audits are helpful to most organizations and often return a positive ROI, there is another source of…
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Added by Douglas Austin on July 12, 2010 at 12:42pm —
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I sell cars and it is very important to come to work with a positive attitude. Times seem to be tough right now. Stores are low on inventory and customers are few and far between. It is time to turn these negatives into positives. I wanted to give a perspective from the sales floor.
Customers and their methods of shopping seem to be evolving so much faster then the local dealership. The product is out there the…
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Added by Stanley Esposito on July 12, 2010 at 11:19am —
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I was forwarded a blog post by a colleague of mine the other day, thank you Rob, it was titled The 3 Types Of Social Media Strategy, I encourage you to read it before reading this post, it is spot on! In summary, the
author of the post, Tac Anderson,…
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Added by Rob Hagen on July 12, 2010 at 5:46am —
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I like a business networking event just as much as the next man but in the week commencing July 12th, automotive business event organisers have given UK automotive executives a scheduling headache.
Monday July 12th sees automotive technology giant Bosch hosting a gala dinner for automotive executives, heavy weight fleet decisionmakers and media types at Luton Hoo.
On Tuesday July 13th Millbrook hosts the e-Safety challenge while on Wednesday the 14th the conference…
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Added by Gordon Lyster on July 12, 2010 at 3:05am —
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Too often do I get the question during my seminars "VJ, what is the ROI - what can I expect to make on money and how many cars will I be selling at my dealerships, when I am "signing up" for Social media?"....here we go again. I am not complaining that I receive this question but I am foremost dazzled that question is still comparing Social Media Marketing with the "old" way to do Marketing and Advertising.…
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Added by V.J. on July 12, 2010 at 3:00am —
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Creating and managing your internet presence is a massive undertaking with equally large opportunities and will require more than building a website…
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Added by Grant Cardone on July 11, 2010 at 11:30am —
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