Recently I finally was able to eliminate a 1980's internet mgr. from my dealership(sorry to be so crude), he was from the 80's and aside from knowing CRM's and the fundamentals of round robin, there was nothing else he knew to do or wanted to learn, he has now added marketing to his title to increase his ? to make up for this inability. We all should re-title our Internet department leader to Digital director, because if he or she do not know the importance and do not have the…

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Introducing Geno Kyle, Chevrolet Automotive Sales Manager Of Andy Mohr Chevy - Indianapolis,…

What is your challenge this week? Is it working towards a long term goal?

I find it to be like writing a book.…

Century Interactive call tracking announces a partnership and reporting integration with VinSolutions.

Century Interactive, a leader in call tracking solutions and phone call analytics, and VinSolutions, the marketplace leader and developer of internet-based customer relations management (CRM) and Internet lead management (ILM) for the automotive industry, announced Thursday a partnership and reporting integration. The partnership empowers users on…

Sales letters are important tools for interactive marketing, lead generation and nurturing sales opportunities.  In the age of digital marketing, usually one of the earliest experiences a potential consumer will have with an organization is some impersonal written for the masses word format.

Selling is like dating.  Imagine you are on a first date; would…

In recent articles by both CNET & Automotive News, it’s reported that U.S. regulators are looking to institute…

 STOP UGLY TWEETING SOCIAL MEDIA GURUS, GOOGLE DOESN'T LIKE IT

Google views the overuse of #Hashtags much like spam, and excludes those tweets from their real time search results. So,…

Considering the gullible, easily confused, passive, and exploitable little creatures that women inherently are, it’s about time a company came up with a way to help us buy cars all by our wispy, delicate selves, without the need to bring a strong, savvy man along to ensure we don’t swoon at the first sight of…

A friend made this for me just for…

I'm sure pretty much everyone will agree that the hardest part of running any department, is having the right people.  Whether you're in car sales or managing a McDonalds or a bowling alley, having the right people working for you is the most important part of the three P's (Product, People, Process).

With Internet sales I've seen its all to often the make or break difference.  The biggest mistake that can be made is having the wrong person responding to leads.  The most common…

Having just finished a morning plyometric workout (and still "huffing and puffing" like an old steam engine), I sat down at my console where an AUTOMOTIVE NEWS alert was waiting for me.  I clicked away and found an article titled, "The Sales Game Has Changed..."

This article has multiple…

You have all seen or heard Albert Einstein’s definition of insanity – doing the same think over and over again and expecting different results. And yet, day after day, in dealerships large and small, owners and sales managers trot out the same tired old sales process, watch the same decades-old videos and hire the same trainers and consultants and expect…

Watch the tips featured in this week's Think Tank Tuesday and increase your profitability with your management style.

In order to efficiently optimize your brand new website for search engines, from ground up, you have to execute a strong SEO campaign. The experts of a reliable SEO company can help with managing key factors that mount an effective SEO campaign; allowing you to primarily focus on operating your business. A complete SEO campaign should be conversion focused to widely…

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of January were at 70.5%, down from the 73.3% level in December of 2013. The credit approval levels have witnessed some recent turbulence, going as high as 73.3% and dropping as low as 62.9% in…