The struggle for a competitive edge requires skill enhancement. The techniques of yesterday are no longer acceptable tools. Knowledge of products, technology and problem solving all take on new meaning while working with today’s customer.
Customers no longer accept mediocre presentations, canned closing questions and product demonstrations that lack…
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Added by Joe Clementi on June 8, 2011 at 10:00pm —
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I am calling you to get the customer to commit, or guide me with this deal. My customer has bought 3 SUVs’ here, but will not commit. He is not satisfied with this last vehicle. He explained to me it cost him 5500, in repairs from the 80,000 mile to the present which is 130,000 miles. I know he is going to buy a seven passenger vehicle. He loved our seven passenger, but says he has reservations, about the product. He also has been an owner of our product for 19 years. He explained to me, the…
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Added by Tony Provost on June 8, 2011 at 5:21pm —
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Added by DON GRAFF on June 8, 2011 at 5:01pm —
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According to NADA statistics, national service department profits dropped 6.9% from 2008 to 2009 (stats are not in for 2010), while warranty increased by 3.7%. Are you confident in your dealership's warranty training and compliance? Could you pass an audit?
Added by Rich Reinicke on June 8, 2011 at 2:56pm —
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Dealerships seeking to provide a 1.5 day progressive digital training session for your staff, at a very reasonable price, but high in value and application within the Chicago area this weekend, strongly suggest PCGs Shotgun Summit via Brian Pasch. Where else can you obtain competitive digital education for Dealers/GMs/Sales managers/ISMs? Of the best. Google it for agenda-impressive. Will be attending. Best contact for further information is to: Lizelle at 201-800-1315
Added by Michael Baker on June 8, 2011 at 2:39pm —
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Have you ever noticed symphonic conductors are the only ones not making a sound? During a performance, conductors manage by miming; through facial expressions and hand gesturing, they guide the musicians through a performance. Like a coach, a conductor is unable to offer instruction during a performance; he has to rely on thorough preparation and…
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Added by Marsh Buice on June 8, 2011 at 10:00am —
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IIt does not happen often, but sometimes I find myself bored. This week I find myself working remotely with my toes in the sandy. Without the distractions of the office, I am actually finding myself completing my normal task list with time to be bored. So how does someone who is usually as busy as a bee handle boredom? I have learned to embrace this simple and rare luxury as a gift to take a…
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Added by Stephanie Young on June 8, 2011 at 9:30am —
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As much as many of us like to talk about all we've learned in the car business, some of my best lessons have come from the strangest places and yet I have used them to help me succeed. As a writer, I live life by paying attention and observing. Then I see what lessons I can apply to my everyday life. This was a big one.
When my son was 10, he was selected to the "Major" league division of his little league. This was a big deal and I thought he'd be very excited. He would…
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Added by John Fuhrman on June 8, 2011 at 7:53am —
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One of the biggest challenges that the automotive industry has faced over the past few years has been the ebb and flow of sales. Nobody's buying, then everyone's buying, then...
Between natural disasters, recalls, lawsuits, and bailouts, the past 4 years have been a roller coaster ride of epic proportions. Still, things seem to be looking up. For many, they're looking up in a big way. Take a look at this infographic by TK Carsites for a recap of where we've been and where we are.…
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Added by JD Rucker on June 7, 2011 at 5:51pm —
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There are many management styles and one must wonder how to be the best team leader. Let us look at being an effective manager using the best coaching techniques as a tool to gain results. Many managers believe their function is to find problems and address them head on with almost a military mindset of leadership. The problem in dealing with people this way is that management becomes feared and employee’s waist valuable time covering their tracks instead of being…
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Added by Rob Gehring on June 7, 2011 at 5:37pm —
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A few weeks ago Gary Vaynerchuk was the keynote speaker at LinkedOC, our great networking group led by… Continue
Added by Kathi Kruse on June 7, 2011 at 1:06pm —
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As an invited guest to the NAS Pensacola National Naval Aviation Museum, I had the honor of attending the "winging" of a group of young aviators. Rear Admiral Mark Vance was the guest speaker to address this assembly of recently graduated Navy and Marine aviators with a welcome to the fleet speech. I found myself feeling like I too was being given a "charge to order on the tip of the spear". The…
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Added by Stephanie Young on June 7, 2011 at 10:30am —
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Dealer Specialties is excited to announce a nationwide educational summit titled Inventory Control:Drive Results to Your Showroom through Analytics and Merchandising. This new summit is designed to help dealers accelerate their inventory management program by sharing best practices for new and used vehicles around internet marketing as well as pricing and…
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Added by Jennifer Ryan on June 7, 2011 at 10:02am —
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(originally published 6/3/2011 on Dealer magazine)
The other day, I started thinking about all the friends I’ve made that I met because they bought a car from me. I’m not talking about acquaintance-type friends, I’m talking about people that are involved in my life, and have been for a long…
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Added by Arnold Tijerina on June 7, 2011 at 9:38am —
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Today wasn’t any different from any other- just another day. One salesperson is on the verge of divorce; another is separated from his wife and two kids; another was late today due to a bad dialysis treatment; the other one didn’t cover his draw last month and doesn’t know how he can make ends meet; another had to be picked up while walking down the road after his car broke down; and another is shocked having made a follow up call to a customer -no answer; the customer is on the run…
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Added by Marsh Buice on June 7, 2011 at 9:00am —
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May Sales Drop – A Blip or a Trend?
Just when we were beginning to feel good about the auto industry following eight months of sales growing by percentages in the double digits, sales plunged in May, down 4% from May of last year.
The question is whether the drop will be a trend the rest of the year or a “minor” disruption for a couple of months. The major challenge is lack of inventory resulting from the earthquake in Japan earlier this year. The lack of inventory has led to…
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Added by Cliff Banks on June 7, 2011 at 8:38am —
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Selling cars is a tough way to make an easy living. We have to work long hours, know our product, and continually grow our client base by building lasting relationships.
1. Watch the Best, and Learn from them.
The best in your dealership and in the industry are the best for a reason. They have good methodical habits, they work hard, and have a large clientele that brings in lots of referral and repeat business. Follow their good habits and learn from their work ethic, then…
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Added by Noel Walsh on June 6, 2011 at 5:32pm —
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Added by Niosha Kazerouni on June 6, 2011 at 2:13pm —
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Finding common ground is the next step after professionally introducing yourself to a customer. (You do that don't you?) Some people, like my mom, have a natural knack for being able to talk to anyone; if you are like me, I struggle in this department. I am an introvert by nature and an extrovert by profession. When I worked in surveillance for…
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Added by Marsh Buice on June 6, 2011 at 9:00am —
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The Jeweler
I joined a family member this weekend as she went to the famous Jewelers Row in Philadelphia in an attempt to sell back her diamond engagement ring from a relationship that ended last year. It was the final nail in the coffin that she needed to hit in order to move on.
She asked me to go along with her for emotional support, and who am I to turn down a family member? Especially…
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Added by Katie Colihan on June 5, 2011 at 6:30pm —
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