The toughest test you face was not the month you just completed, but instead the one that lies ahead, because regardless of whether you had a good month or a bad month, it’s over. Depending on your month’s outcome, you become a can or will questioner. If you had a good month you question yourself, “Can I do it again,” but if you had a bad month,…

Last post, we took a look at programming your subconscious to be the best supercomputer you’ll ever need to achieve success. This month, let’s take a look at some other ways to survive and thrive in your situation, and find the joy in your career and life.

First, you must quantify to qualify. You have to get a handle on what you are currently doing, and be honest. I have consulted with thousands of businesses over the years. I have found few, who are currently…

With the continually increasing popularity of social media websites like Facebook, Twitter, and LinkedIn, where members can be connected to friends, family members, co-workers, clients, and potential clients all by logging in to one account, it is understandable that companies and employers are concerned about the security of…

Tales are told almost everyday of some traveler or another experiencing a travel nightmare. Everyone that travels has an airline that they love to hate. I don’t know that it would be possible for all airlines to make each unhappy passenger happy, even if they tried.

In today’s world, the complaints that typically do get publicity are the most extreme sorts of…

Old-fashioned email is still the best bet for attracting new customers. In fact, you'll catch more customers with email than on social media. Here's why it works.

So what if your emails wind up in prospective customers' spam folder? That's no reason to give up on the marketing strategy, reports Custora, a predictive analytics platform for e-commerce…

Happy Independence Day! A quick thought that I'd love your feedback about:

We've been researching the usage and effectiveness of heatmap and eye tracking testing.

a) Have you used it to measure your website? If so, what have you learned from it?

b) If not, how come you haven't? What's holding you back?

Thanks for reading! Look forward to hearing your replies!

Adam Ross

Managing…

“We need more women in the auto industry!”

We hear it said all the time. Well, it’s time to stop wishing. We’re taking things to the next level by showcasing one of the brilliant women car dealers we know and highlighting her success, in hopes of attracting more women to the industry.

First,…

Do you spot check your employees?



Do you spot check your customers?

If you are confused about what I am talking about then read on...

Too many times when a manager asks their people if they did something they get an answer and they take their word for it.  In some cases this happens because of too much trust or…

If you are not getting better, then you must be getting worse. In this age of instant information and transformation, speed is the new weapon of choice for top performers. To survive and thrive today, you must be willing to learn, change and implement faster than your competition. In this and next month’s articles, we’ll examine some ideas on how to adapt to the environment you find yourself in, and how to thrive within it.

First, you must focus on things that can move you to…

When it comes to citing sources in your web content, there has always been a few different schools of thought. Some people meticulously cite every quote and source in proper MLA format like they are trying to get an A in English Comp 101. Some people throw in a quick link somewhere in the article and call it a day. Finally, some other people eschew sourcing all together and just steal information and content from others because the internet has a very liberal idea about ownership. Some…

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I truly believe there is a tremendous lack of leadership in today’s world. This shouldn’t be so.  You can’t underestimate the power of a great leader. Great leaders make the impossible seem possible. Some folks think leaders are born; some think they are developed. I happen to think it is a little bit of both.

Leadership traits exist within all of us, regardless of…

First mobile-optimized auto financing application for dealerships helps bring financing to the ‘front’ of the sales process; drives more pre-approved, high-quality customers

Mission Viejo, CA – July 2, 2013 – DealerCentric Solutions, the consumer finance management system innovator, today announced that its industry-leading online credit application platform Get…

“The British are coming” shouted Paul Revere in his famous midnight ride frantically trying to warn colonists of the impending attacks by England.

Did you know that statistically only 4 in 10 people cared about this news? Only 40% of colonists supported the revolution, with some historians even estimating support in the 20-30% range. The other…

There's a trend on Facebook that simply won't die. Many dealership pages continue to offer giveaways, contests, and even "exclusive" games on Facebook in order to get more fans. It has been proven over and over again to be ineffective at getting targeted, high-quality fans but there seems to be an insistence on continuing it in order to bulk up the numbers.

The problem with this is…

Written By: Garry House

Last month I published a blog focused on the difference between good and great automobile dealers, and I promised to follow that up by discussing what we, at the NCM Institute Center for Automotive Retail Excellence, have learned about the differences between some of the good and great processes employed by these dealers. This is the first of those follow-up articles.

Most every dealership manager…

Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. We’ve spent 9 months now digging deeper than ever before into what constitutes success and we’ve come to the conclusion that it’s pretty simple – if you aren’t selling cars and driving business to the…

Chaz always made sure I looked good. For years I would drop by my local Men’s Warehouse to buy a couple of dress shirts, a pair of slacks, and sometimes a suit. Chaz always seemed to be there and he always seemed to remember my name. I don’t know how he did it, but he…

I was having a casual conversation with a counterpart at a different automotive social media company yesterday when he asked, “Why do you guys monitor on the weekends? The dealer doesn’t care and as long as we reply on Monday, they’ll be fine.”

The discussion that ensued was long and nearly got heated. Thankfully, cooler minds…