Please see this post; http://ow.ly/dsOHL

Recently, I traveled to New Mexico to consult with a dealership about their marketing strategy.  The conversation went a bit like this:

DeliveryMaxx: “What are you currently doing with advertising today?”

Dealership: “We are doing print (newspaper), TV, Radio, and I have a billboard two exits down.”

DeliveryMaxx: “How is that working for you?”

Dealership: “I can’t really put an ROI on it, but I think it is branding…

Yeah, I’m talking about baseball, kind of:  When we’re in a rut, or when we don’t get the result we want, or when we fail, we often use sports analogies like “in a slump”, “swing and a miss”, and “struck out”.  And so often, especially in the car business, we are very parochial about who we discuss these issues with—we look to our peers, our friends, our relationships for…

Does your dealership have a BDC or Internet Sales Department?  When appointments show up to the dealership, is there a set process to handle these customers?  Let me let this thought process for a second…

Ok, so right now you are probably realizing that you do have these departments yet they are under performing.  Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out…

Shares of Facebook stock are still trading below 40% of the social media company’s initial public offering of $38, but CEO Mark Zuckerburg’s announcement of a Facebook search engine serves as a light at the end of a tunnel for many investors. …

Retargeting is the newest toy in the toy chest for digital marketing companies. The perceived ROI it brings is making it very popular and the trend has grown to the point that now even Facebook is getting in the game. So what exactly is retargeting and what are the…

An alarming trend has arisen on the Internet side of automotive sales and it is called "Email Template Theft" (ETT for short). This may be happening to your Internet sales team right now or your team could even be the guilty party. Have you ever received an internet lead who never responded and just seemed downright suspicious? Could these leads have been submitted by your local competition? 

As an Internet Director, it certainly happened to me…

http://www.internetsales20group.com

Car Dealer, Paul Sansone Jr. Will Be Conducting a Workshop on "Relationship Selling" At The Internet Sales 20…

On January 15^th1928 my father, Edward Lockerd, was born. Sometime within the next year his father, my Grandfather, George Lockerd, left and was never to be seen or heard from again.

My father, one of four, two sisters and a brother, all suffered from what both Author John Eldridge and Father Richard Rohr…

Business intelligence and data company for the  automotive industry moves into Utah corporate headquarters as company experiences tremendous growth

Salt Lake City, UT –  DrivingSales, a leading business intelligence and data company for the auto industry, today announced that it has established new corporate headquarters, including a new studio for its Web TV channel, in Sandy, Utah. The…

Benjamin Franklin famously said, “He who sacrifices freedom for security deserves neither.” However, we doubt that Franklin had considered the freedom to browse the web while driving. As in-car technology grows exponentially, the potential to offer consumer convenience is seemingly limitless. Full Internet access from…

Hi all. I am reaching out to share what PCG is doing with it's next charitable ventures to support my son's charity. Hope you can help if you choose. 

The Children’s Tumor Foundation will be holding the Central Jersey NF Walk on Sunday, October 14, 2012. Taking place in Holmdel Park, the walk will benefit children with neurofibromatosis (NF) by raising awareness and funds. PCG Digital Marketing, an Internet marketing agency in New Jersey, is proud to sponsor a team and…

http://www.internetsales20group.com 

AutoByTel Is Sponsoring & Attending The Internet Sales 20 Group... Are You Going…

Are you just training them OR are you developing a culture?

Facebook and Apple are two of the most influential companies on the internet today, but they’ve never really worked well together. The fault falls mostly on Facebook. Their mobile application has been notoriously buggy and all the functionality it promised was never truly delivered. When Apple released iOS 5, everyone thought Facebook integration would be one of the main…

The time for transparency has arrived.  There are no more secrets online, and consumers know that filtered and manipulated dealer reviews only confirm that a dealer is not being candid on their website. 

At Carfollks.com we enable good dealers to leverage "the truth" in their marketing to create powerful connections with customers to establish real…

I’m a diehard internet guy.  If anyone ever wondered where my prejudices lie this should clear it up.

I was the Internet Director at a metro import store.  The department was responsible for 70% of the new and used car sales utilizing 30% of the sales force and 20% of the budget. 

Looking at NADA Data from 2011, the percentage of our advertising budget was actually pretty low:…

Mathematically and certainly, the BeBack Fight is dead.  JD Power shows us in the graph below that the average dealerships visited by vehicle shoppers dropped from 4.1 in 2005 to 1.3 in 2010.  Don’t expect 2012 to raise that number.

Why does this “kill” the BeBack fight?  First, logically, it at least kills it as we’ve known it.  If a person left the dealership in…