Last week, I mentioned 6 important social media updates you should look out for on Twitter, Facebook, and Instagram. This week, it’s all about the recent changes to Pinterest -- and boy, there are quite a few. SPOILER ALERT: Some of these update launches are in the works, but it is good-to-know information for planning your dealership's marketing strategy on this…

A recent article on Science20.com, explains how customers will be less focused on price and will emphasize the customer service experience when the economy is going well.  However, when the economy softens, price becomes the motivating factor and the…

Comprehensive Study of 68 Dealerships using Gubagoo’s ChatSmart Platform Shows 77% Chat-to-Lead Conversion

West Palm Beach, FL - October 8, 2014 – A comprehensive study[1] of 68 Toyota, Lexus and Scion dealers using a next-generation “smart” chat solution versus old-school, passive chat has shown consistently high chat-to-lead conversion rates…

The All-New 2015 Dodge Charger Hellcat, Coming Soon to New Jersey! 

Shopping for a family sedan just got more interesting, if only you could convince your wife that a…

You may think you're reaching…

The Consumer Financial Protection Bureau proposed a new rule that would allow it to oversee companies that finance car loans and leases. The new rule is designed to address dealer mark-ups – bumps in interest rates that dealers may impose on buyers when dealers arrange the financing. Consumers do not always realize the rate they're quoted…

Equifax Inc. (NYSE:EFX), a global information solutions company, announced that its auto lending customers will now have the added benefit of direct access to Black Book® vehicle value data and loan-to-value (LTV) model data.

 

By incorporating Black Book data with differentiated Equifax data, lenders can better evaluate LTVs at origination, migration of LTVs, collateral risk and layered risk.



Additionally, using Equifax and Black Book data gives lenders additional tools…

It sounds backwards, at first, but when was the last time you asked your customers for a complaint or some constructive criticism?  If you’re like most dealerships, you’re doing everything you can to avoid complaints and negative reviews. In the past, you may have even ignored customers that voiced a complaint. However, in today’s world of instant feedback and review sites,…

Hello and welcome to this week’s edition of Beggs on the Used Car Market. In last week’s video market blog in addition to some market movement insight, we included a short interview with Paul Seger, Vice President, Asset Remarketing with GE Fleet Services. We have two more of the key industry remarketing personnel interviews from the recent NAAA convention to share with you today. We will…

Heard about the 2015 Mustang Bucket List Tour? 

This is your chance to see the all-new 2015 Ford Mustang and enjoy activities planned for each of the different 2015 Mustang Bucket List tour stops throughout the United States. Is anyone here planning to attend any of the Mustang Bucket List Tour Events? I'll be at the Philly and…

Customers Always Receives Exceptional Service, that’s what I mean by CARES. Does your dealership do just what it has to do or does it go the extra mile for every single customer? These days, people are unimpressed by businesses doing just enough to get by, they want exceptional service!

Are you exceeding their expectations? Are you addressing their needs thoughtfully and in…

http://www.BradleyOnDemand.com 856-546-2440

The Secret to Making Big Money Selling Cars with Sean V. Bradley - Dealer Playbook…

Please feel free to share this event with your friends.

Facebook’s Boost Post button can be a powerful tool to target people close to your dealership at a very low cost. Let me show you 7 ways you can use this button with results from other dealerships.

Register here:…

This article was originally published on the NCM Institute's Up to Speed blog. 

Is YOUR service department’s overall gross profit growing year-over-year? The automotive industry as a whole has been in a growth mode for the last five years.  Unfortunately, too often we want to continue to look back and blame…

Greetings,  

When good things happen it is often because we are utilizing the right processes. Everyone has a process that they hope, will make good things happen for their business.

Click the link below to find out how we make good things happen for people just like you!

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Do you have a defense strategy…

Today we are looking at the Service Drive. This is the critical department where your female customers visit in between purchasing or leasing their vehicles. With all the touch points in the service department, it's also happens to be the highest gross margin department in your store. It's the place where retention happens - or doesn’t.…