As a dealer, it was always frustrating to spend a ton of money on leads just to see sales-to-lead ratios stuck at 8-10%. Essentially, if I spent $25 per lead from third-party providers and received 100 leads, I would need to recoup over $2500 to make that service worth it. However, that doesn’t always happen. Some dealerships would say, “Hey, we sold two cars…

We want you to be profitable and proud of what you do. We want you to have all the success that you deserve. We want you to know that it’s possible for you! That’s exactly why we started the video series,…

The COVID-19 Pandemic has accentuated the need for automation across most service and manufacturing industries and the automotive industry is no different. There are countless tedious repetitive, task laden manual processes within automotive sales and service that greatly benefit from automation and its best application is to make business processes…

Today's Environment

Do you ever get fed up with the chatbots that keep appearing on websites even after you have shut them down?  Well, many websites could use some chatbot best practices! That is just one of several things I find that need to be fixed on dealer websites to improve the consumer experience.

I don't know how many of you have gone and tried to navigate your dealer website. In many cases it is confusing and an absolute nightmare. It is…

Chevy Trax is a great choice for those who want to get a car that is big enough for their large-sized families. It offers multiple advantages but it also has a few pitfalls that make this car lost its value somehow. Before making such a huge investment, you must be aware of both the pros and cons of Chevy Trax.

Here are a few pros and cons of…

Don’t Waste Your Advertising Dollars on Social Media

If you’ve been paying attention the last few months to all the noise about social justice you have heard that many big advertisers pulled their ad programs from Facebook, Instagram, and other online social media channels.

These companies included Coca-Cola, Starbucks, Hershey Companies, Levi Strauss & Co., Honda, Verizon, Unilever (which includes brands Dove, Hellman’s, Lipton, Surf, Ben &…

A great article in CBT News cites that almost half of customers who state they are loyal to the selling dealer go elsewhere to service their vehicle. Only one-third of all vehicle services are performed at automotive dealerships. And we know brand loyalty and…

Technology is transforming and revolutionizing everything around us, from the way we interact to the way we perform our daily activities. All industries have been deeply impacted by technological innovation and the automotive market is a great example of that. But is technology alone the driving force of progress in the automotive landscape or are there other factors in the equation? 

The truth is that the greatest…

The latest and greatest digital shift since COVID-19 hit has reshaped the retail landscape faster than could have been imagined. It has brought new opportunities and challenges alike. Major retailers are closing physical storefronts and investing heavily in digital platforms with very…

All dealers are suffering from the lack of used vehicle inventory. Consumers are being forced to gravitate to used vehicles for multiple reasons – They are less expensive plus the manufacturers aren’t pumping out nearly as many new vehicles as they are normally depleting available selection. To add insult to injury, even if the manufacturers WERE continuing…

Throughout history, humans have designed and created technology to make their lives easier. From the invention of the wheel itself to the eventual creation of the automobile, to today’s computer-integrated vehicles, we are more dependent on technology to improve our experiences than ever before.

But with that technology comes challenges. Most…

We’re back with another video in our series, Quality of Life!

Bringing you up to speed, we’ve been hearing all about the ever-evolving process of the relationship business. And this week,…

Automation has become a key element of digital transformation.  This shift could replace nearly 70% of manual, repetitive tasks, according to a Brookings Institute Report. Automation, in fact, has been slowly transforming the…

FOR IMMEDIATE RELEASE

Contact: Dane Saville

Reunion Marketing

dane@reunionmarketing.com

919-413-1975

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List …

Are you searching for a new career opportunity, or do you know someone who is? One of the most challenging aspects of searching for a job is making yourself stand out in a crowd. When you apply for a job online, your resume could be one of hundreds for the same position. There’s no way to know whether the person screening all these resumes will forward your…

Lease Approval Ratings Decline While Lease Applications Continue to Increase

CINCINNATI, OHIO (August 12, 2020) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit…

Customer experience can make or break a dealership. It is a term often used when making marketing strategy plans, but is it front of mind for every dealership employee; especially those who communicate with customers directly? If your sales and BDC staff are relying on old school phone and internet techniques, it’s not. The language salespeople use with…