dE Interviews: The Host (Elizabeth Kilbride) of "All Fired Up Military Monday" Radio show

1. How long have you been on Dealer Elite?







I am new to Dealer Elite, having been invited a few weeks ago.







2. What do you like best about Dealer Elite?







While enjoying the many ideas offered by industry leaders, I…

It is impossible to change your physical DNA, known as Deoxyribonucleic acid (say that as fast as you can 3 times). It is possible to change your mental DNA, known as Do Nothing Average. We live in the “good enough” age, where it is acceptable to be typical. Why is that? Is it because we have it too easy? There doesn’t seem to be enough “pulled myself up by…

This show will change your perspective on how you service people as well as how you should be serviced....in any industry.  

http://www.prlog.org/11502478-national-geographic-brings-survival-of-the-fittest-strategies-to-businesses.html

Check out this new show where Grant Cardone tells it like it is!  The truth hurts a little, but seems like Grant knows how to make it better!

http://www.prlog.org/11502478-national-geographic-brings-survival-of-the-fittest-strategies-to-businesses.html

Sometimes, good businesses make bad decisions. Small businesses are especially vulnerable to bad decisions in using substandard safety processes and systems. During a recent OSHA visit, an auto parts and used car dealer store in Urbana, Illinois learned the value of investing in safe operating conditions the hard way. Bill Smith Auto Parts, Inc. was fined $49,000 for a…

Originally published May 20, 2011 [LINK]

As I’m sure you’re probably aware by now, AutoTrader announced Wednesday that they had reached…

AutoTrader Acquires VinSolutions – An Auto Industry Insider’s Perspective

While I was working as a speaker at the VinSolutions sponsored “Internet Battle Plan” 3 day dealer training workshop in Kansas City on Wednesday May 18^th, Sean Stapleton (VinSolutions Chief…



Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.

With the Internet and digital advertising, Social Media and Dealer Reviews, word of mouth advertising rules. Everything we say and do can…

Nat Geo just agreed to release a show they titled Turn Around King.  A group discovered me on You Tube where as most of you know I have over 300 videos. Shows you the power of using social media correctly or as some of you would suggest incorrectly.

I hope this show inspires each of you as to what is possible.  The skills you are learning in the auto business will, can and should take you many places.  I can tell you first hand, selling a car, selling a home in a…

Take a stroll through any search engine for a new car and see what you find.  There is an array of results varying from the pay per click to the simple organic search.  The generic search would show vehicle postings, dealership reviews, website links and video links.

The average consumer is inundated with information pertaining to their search.  Dealerships are plagued by a multitude of links that provide information unfortunately, not all the information is accurate.  Nevertheless,…

Where you are at this very moment is exactly where you chose to be.

The first time I heard that statement, I was having the worst month ever.  I looked at the person who said that, like they had two heads.  My response, less than kind, was, "Are you seriously telling me that somehow I decided to go broke and have a really bad month?  Is that what you're saying?"  He didn't even bat an eye.  "Yes," he continued, "And I can prove it."

He proceeded by asking me…

It is not what you say…

It is not what you do….

It is how you make a customer feel that matters.

We spend a fortune in advertising driving customers to our showrooms, but what are we doing with them once they arrive?  We say and do remarkable things in an effort to get customers to show up, but often fall short in giving them the…

I recently saw a vehicle advertised on a dealer website that caught my attention. This pre-owned car was advertised as a “CarFax One Owner”.  Upon further investigation, I discovered that the “one owner” was a rental car company.

Even though the “one owner” statement may have been technically true, the description of the vehicle blew my mind: “With just one previous owner, who treated this vehicle like a member of the family, you'll really hit the jackpot when you drive home…

Understanding the “F” Word

Is it bad to fail? No! (Fail is the “F” word to which I was referring.  Get your mind out of the gutter) can any good come from failure?  Yes! Dare to fail! Then learn from it.  You can’t wait for a perfect set of circumstances.  Perfect scenarios never come.  There will always be roadblocks, obstacles and unfavorable conditions. Who cares?  The time to do it is now.  Don’t wait, hesitate or look for reasons to second-guess…

Remember back in the ‘good old days’, around 2005, we wondered exactly how the internet was going to change our business. We asked questions like “is the manufacturer going to deliver the car right to the customers house?” or “if we are the fastest and cheapest on the net, will they will come from miles around?” fortunately neither one of those came true. The greatest change the internet has brought to our business is ‘Transparency’, the ability of…

Every dealership has an 8-10 step “road to the sale.” Every sales consultant from the novice to the veteran has the same step- by- step process outlining everything from the approach to the landing of a sale. Just as a roadmap (full disclosure, I cannot read one) or navigation system aid the driver in getting to a specific destination, so too does a dealership’s…