...if you do not have the people to support it. Just about every type of business is involved in someway shape or form in promoting themselves through social media. Companies are spending record amounts of advertising dollars to be visible to the public. They want people to "like" them. They want to tweet them and so on.
Nothing is worse than getting customers to find you, only to find out that there's nobody to answer their question.
The customers of 5 years ago are gone.…Continue
Added by Jim Mahoney on August 31, 2012 at 5:36pm — No Comments
Added by DealerELITE on August 31, 2012 at 4:00pm — No Comments
Stop Shadow Boxing and Become a True Leader
The psychology is described as trying to overcome a negative self-image that may prevent you from achieving the successes that you desire. It is my belief that no matter what position you hold within the automotive industry we are all shadow boxing in some way or another. So what can we do to overcome the negative…Continue
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Google home page gets an ad, the GM…Continue
Added by Stephen Jackson on August 31, 2012 at 10:19am — No Comments
Obama has utilized social media marketing since his first campaign back in 2008,…Continue
Added by Timothy Martell on August 31, 2012 at 9:32am — No Comments
It’s time for a continuation of the mini case study focused on the objectives established and challenges faced in building processes to develop, measure and manage OTDBs in the operating departments of an NCM client automotive dealership group. In our article titled OTDB Measurement and Management – Part Two, published on March 20, 2012, I discussed the structure of the vehicle sales department and the general expectations that we defined and communicated to the members of the sales…Continue
Added by Garry House on August 30, 2012 at 12:31pm — No Comments
Here I was sitting in a landing page optimization course and the first thing they did was throw a formula at me. C=4m+3v+2(i-f)-2a.Thankfully, it really wasn’t a mathematical formula, just a conversion sequence that helped you visualize conversion. Dr. Flint McGlaughlin the founder of MECLABS, the world's…Continue
Added by Ketty Colom on August 30, 2012 at 11:30am — No Comments
Blogging is about a lot of things, producing good content, building trust with your target market, driving traffic back to your website, adding value to your automotive SEO, but one of the most important things that often gets overlooked is that you can, and should, use…Continue
After going in an out of dealerships for over 20 years, you start to see ( like superman sees through buildings) the good, the bad and the ugly without even looking for it. Each store has it's own characteristics and to the untrained eye it all looks like the same things are going on. Some dealerships are just lucky right? How can they be selling 50 cars more a month than the average dealership in that area? Must be product....No wait, maybe location, no has to be the 'deal" the…Continue
Added by Troy Spring on August 30, 2012 at 10:08am — No Comments
Protection products continue to show strength as electronics fade
San Francisco, CA – August 29, 2012 – According to izmocars (www.izmocars.com) just-released 2012 AOA Auto Accessories Midyear Trend Report, auto Protection products continue to outsell most other accessories in dealerships across the country. The report, which analyzes accessories sales data from…Continue
Added by Crystal Hartwell on August 29, 2012 at 11:30am — No Comments
If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well executed blog can be the hub of all your internet marketing efforts. Does your business have one? If not, you’re missing out on one of the most…Continue
Everyone has an opinion about how to use Google+ and posting reviews. We see the extreme from hoping your customers post a good review to allowing the “real experts to post your reviews”.
Those of you, who finish reading this blog, will receive information many companies don’t want to tell you or just don’t know how to do. Furthermore, your sales both repeat and referrals will increase, your branding will…Continue
There may be many, wondering what do I mean when I say the Reverse TO. Yes! We have all heard of the TO effect when we actually “turn over” the call or up to a manager on duty and in sight. NOW! Let’s stop and take a little bit of time to learn about The Reverse T.O.. The Reverse T.O. is touch bases with the Manager and log in with the customer. We see how the Reverse T.O. has already taken effect, as you notice I stated we touch bases with the Manager FIRST! All of my…Continue
I recently got a letter from an extremely satisfied customer, who was telling me that I was the highest price dealer that he dealt with, but he wanted to to do business with me because my dealerships BDC and sales staff were so upfront and honest.
By the way the other dealers were $1,000-$2,000 below invoice and he did try to buy from them first,but suprisingly couldn't. He then allowed me to sell him the car at $500 below invoice and he thought he was rewarding me for being an…Continue
Added by Paul Sansone Jr on August 28, 2012 at 12:38pm — No Comments
The post-war generation known as the Baby Boomers has changed society in countless ways, from music to rules of social behavior. Now that their kids are adults and they are nearing or entering retirement, they’ve got enough money…Continue
Pinterest and Instagram, the two new kids on the block. They are niche social networks each catering to a specific gap in the market and each are growing at exponential rates. We can expect Facebook and Twitter to remain the supreme social media leaders but these alternatives are growing in popularity very quickly, Instagram doesn’t have a huge value for marketing but…Continue
Added by Timothy Martell on August 28, 2012 at 10:38am — No Comments
If there is a bright spot in the economy these days, it’s the auto industry. Pent-up demand, lower interest rates, great product, and easing gas prices are driving consumers online and into showrooms, ramping up sales for dealers across the country. But it is not all sunshine – at least for new car dealers, who are feeling increasing pressure on margins (attributable to some of the same factors that are also driving sales…Continue
I recently had the privilege of attending the GM eSummit, where I attended workshops and presentations from the auto industry’s top minds – all focused on helping GM car dealers dominate the digital landscape. During the trip to Fort Worth, I met a ton of interesting people and learned a lot about the full range of web tools that dealers have access to. Without giving away the farm…Continue
Added by Stephen Jackson on August 27, 2012 at 2:56pm — No Comments
I have landed @ FT MYERS TOYOTA!
The BigDaddy loves this place, and the love they BigDaddy!
Added by JOE SORENSON on August 27, 2012 at 2:51pm — No Comments