Connecting With Your Hispanic Consumer

Hispanic consumers in the U.S. have spoken; they are shopping for brands that affirm their culture

and empower them as individuals. Over 56 million strong, this is a population that does not want to be sold to and highlighted, but rather included. Proud of a rich…

A dealer in Washington state has taken a highly unusual - and unheard of - path to customer retention and loyalty. According to Automotive News, Denver Morford, dealer principal at Barry Chrysler-Dodge-Jeep-Ram in Ephrata, Wash.,…

http://www.BradleyOnDemand.com 856-546-2440

Make Money Mondays With Sean V. Bradley - How To Handle Price With Internet Prospects.

This week's episode talks about "How To Handle Price" online, with Internet prospects or with "Phone Ups".

So many Car Dealerships…

ALBANY, N.Y. – August 10th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the release of a new corporate video that reflects its new marketing initiative, "We Do Business Differently." The goal of the initiative is to raise awareness among auto dealers that Auto/Mate's consistent focus on employee happiness results in a better customer experience for its…

           For many of us email management isn’t always a top priority, but perhaps that is something we need to change. By doing so, you can cut the clutter; reduce your stress and delegate tasks to your employees and coworkers.

            One of our team leaders utilizes a method he calls the 3D method and says if followed correctly it works…

http://www.dealerstrong.com/how-to-nourish-a-bdm-bdc-gardening-101/

 July 9, 2015

How to Nourish a BDM: BDC Gardening 101

The Business Development Center (BDC) provides nourishment for the entire dealership, much like homegrown vegetables nourish a family. Just as it…

As you know, we are constantly researching technology, trends, and best practices for our clients. This includes finding the best way to film dealership footage.

            Our team is use to attaching their cameras to a jib crane system in order to achieve a wide shot for our clients. Which, works great, but is there something better out there? Unless you…

You Have Countless Options for Streaming Live Video to Your Customers

Want to video chat your customers? Find out what tools are available. This week, learn how to use Periscope, Meerkat, and Facetime to build a personal connection with your customers and sell more cars!…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. This week’s report also includes highlights and insights from the Specialty Markets. Click here to download the full report.

The Black Book editors conducted a thorough analysis of segment depreciation performance over the last three months. It is clear where…

Tweet Your Leaders…#75 of 99 Things to Know About Social Media with Joey Little

Many people still remember writing letters to their congressmen or senators whenever they had an issue, a complaint, or feedback. It took paper, pens, envelopes, and stamps—as well as quite a bit of determination in order to get the attention of someone in a leadership position.…

Does your Service Manager need a Tune up?

Most Dealers and Managers want sustained performance from fixed operations. Like new filters and spark plugs for your car, the basics of service and parts may need a tune-up from time to time. With processes that improve your customer’s satisfaction and bolster service & parts production, your team can boost and then…

There are currently hundreds of major digital marketing companies in the automotive industry calling, emailing, and sending smoke signals to influencers and decision-makers at dealerships across the country. I say "hundreds" because I don't want to count them up, but it could actually be thousands. The point is that there are a ton.

It can be challenging to…

In the largest buy back action in U.S. history, the National Highway Traffic Safety Administration (NHTSA) and Fiat-Chrysler America (FCA) have agreed that, in addition to paying a $105 million fine, FCA will offer to buy back 500,000 RAM pickup trucks from consumers. The value FCA has to pay consumers for their vehicles is extremely consumer friendly - the…

If your dealership has a mobile website, you are probably aware that 30 to 50 percent of your total website traffic are mobile users. You also know these mobile users are performing actions with their smartphones that are aligned with serious shopping behavior. In a…

Subi Ghosh, Dealer Authority’s Executive Vice President of Marketing Joins Host Joey Little for talk on Digital Strategy and Women in Automotive

Listen to podcast here - Listen on…

Much like the rest of the social media world, Facebook is continually changing. One aspect they have been working on and improving is their approach to videos.

Thankfully, the days of scrolling through your news feed and having a video instantly play are long gone. Facebook has…

Industry veteran heads development of industry-leading analytics and reporting platform

Chapel Hill, N.C. – August 6, 2015 – 3 Birds Marketing, provider of fully responsive marketing solutions to the automotive industry through the integrated Wire 3.0 platform, is proud to announce Doug Van Sach as its new Vice President of Analytics & Insight,…

Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive.

Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased…

Below is snapshot from the 2015 Toyota Corolla video I posted on our dealership's

Facebook page. The link to the video can be found here.…

Social News for the Week of August 3, 2015

Google+ Gets Focused

With more and more people flocking to Google+, the site continues to improve the user experience.  With its latest improvements, Google is rethinking some things and making important changes to help users interact and use the site more…