Anyone that knows me knows that I enjoy writing about our industry and reviewing conferences after I attend them. Well it has been 2.5 years since I attended my last Digital Dealer conference in Orlando, FL. After 2.5 years of not attending I missed the vibe, the networking and the opportunities that this incredible conference provides to both dealers and vendor partners. From the moment I arrived felt at home, full of…Continue
Added by Stan Sher on September 30, 2014 at 11:00pm — No Comments
The 2015 Subaru Legacy Available in Bergen County!
Shopping for the 2015 Subaru Legacy in New Jersey? The 2015 Subaru Legacy is available with two engine options; the 2.5L 4-Cylinder Subaru Boxer Engine (175hp) and the 3.6L 6-Cylinder Subaru Boxer Engine…Continue
Added by Jonathan Morales on September 30, 2014 at 7:00pm — No Comments
Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.
These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…Continue
Added by Rob Hagen on September 30, 2014 at 4:44pm — No Comments
Persistence Wears Down Resistance
By: Alan Ram
I said this before and I'll say it again, I have learned so much about selling by being a customer. Here's a saying that we take for granted that you've heard a million times, “Persistence wears down resistance,” as a matter fact, I invented it.
That’s not really true, but it's a great saying that you need to apply to your mindset daily when you sell…Continue
Welcome to this week’s edition of Beggs on the Used Car Market, with insight and data from Ricky Beggs and Black Book. What a week it was as Black Book was on the lanes getting the most current market insight and also attending the annual National Auto Auction Association convention, this year in historic Boston. A huge thank you goes out to all the auctions and remarketers that support Black Book as we…Continue
Added by Black Book on September 30, 2014 at 1:39pm — No Comments
In the world of online matchmaking, women express their inner feelings through their online ads more so than men. In the world of online “car matchmaking”, not so much. An analysis of gender-specific online “car ads” by national car leasing marketplace, Swapalease.com, finds that men are more expressive when it comes to details of the cars they’re trying to pair up with others.
The nationwide online marketplace helps match people wanting out of their car lease with others around…
Added by John Sternal on September 30, 2014 at 1:27pm — No Comments
Mike Martinez’s presentation, “Smartphones and the Purchase Game,” was selected by a panel of auto dealers; joins an agenda that also includes keynotes from digital expert and best-selling author Brian Solis; SEO ‘Wizard’ Rand Fishkin; eMarketer’s lead digital auto analyst, Mike Hudson; Kellogg School of Management marketing professor Florian Zettelmeyer, and online marketing pioneer, Bryan Eisenberg
Daytona Beach, FL – September 30, 2014 –…Continue
Added by Crystal Hartwell on September 30, 2014 at 11:57am — No Comments
New dealership survey from eLEND Solutions underscores pain points for dealers in Sales/F&I process; 80% report their Sales/Finance process takes two hours or longer
Mission Viejo, CA – September 30, 2014 – A new survey of dealerships* from eLEND Solutions underscores what most dealers know already, that the sales and finance process takes much longer than it should: 80% report their process goes on for two hours or longer and 40% report three…Continue
Added by Crystal Hartwell on September 30, 2014 at 10:42am — No Comments
Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t…Continue
Added by Rob Hagen on September 30, 2014 at 10:30am — No Comments
Black Book announces the integration of its vehicle valuation data into a number of today’s leading providers of loan origination systems used by auto lenders. Recent integrations include Credex, Compass Technologies and FNI (Financial Network Inc.).
This continued expansion of Black Book data throughout industry loan origination systems allows lending decisions to be made in less time and with lower costs, thus accelerating the approval process. These operational efficiencies,…
Added by John Sternal on September 30, 2014 at 9:31am — No Comments
Is your car dealership doing everything possible to keep your customers satisfied and happy? Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing the very best customer service.
How is good customer service defined? There isn’t a clear cookie-cutter answer to the…Continue
Added by Mike Gorun on September 30, 2014 at 8:14am — No Comments
Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.
That day, however, is not today.
Google is reportedly in the…Continue
Added by JD Rucker on September 30, 2014 at 2:38am — No Comments
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – September 29th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with MaximTrak Technologies' F&I Suite. Auto dealers using both systems may now benefit from a real-time, bi-directional exchange of information that speeds up the F&I…Continue
Added by Mike Esposito on September 29, 2014 at 1:25pm — No Comments
Mistakes happen, people realize this. Nobody expects a business to be perfect, as everyone has bad days. However, how you handle these mistakes is the secret to formulating long-term opinions of your…Continue
Added by Rob Hagen on September 29, 2014 at 1:00pm — No Comments
I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to guide us to success.
The improved sourcing, data…Continue
Added by JD Rucker on September 28, 2014 at 6:27pm — No Comments
It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.
We've seen poor creative being passed off as banner ads, poor-quality ads being posted to YouTube and even broadcast on television, and weak…Continue
As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.
As an example, I want to share with you a case study of a Valentine’s Day contest we did with one of our relatively new clients. They decided to invest in a $100 gift card. The basic premise was that people would submit couple…Continue
Added by Rob Hagen on September 28, 2014 at 3:02pm — No Comments
360 Degree View of Whats Around You!
It's no surprise that Infiniti developed an innovative system back 2007 when most cars didn't even have the option of a Rear View Camera, Infiniti was working on the Around View Monitor system which is a step above that!
So How Does It…Continue
Added by Jonathan Morales on September 28, 2014 at 1:00pm — No Comments
Added by Sean V. Bradley on September 28, 2014 at 10:40am — No Comments