October 2012 Blog Posts (215)

Interaction OFF of Your Facebook Page is as Important as what Happens on it

Social media is about conversations. It's not a broadcasting platform like traditional advertising, search marketing, or other forms of internet marketing. Conversations on social media happen all over the place and are pertinent to your dealership's local area. YOU should be involved in as many of these…

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Added by JD Rucker on October 16, 2012 at 9:25pm — No Comments

Quotes to help you close more sales

"You miss 100% of the shots you don't take" Wayne Gretzky

For some reason, I'm on a Wayne Gretzky Quote kick this week. At first this seemed weird to me since I'm not a hockey fan, but then I realized why I love Wayne's quotes:

1. He is a champion, and will be remembered as one for the rest of his life.

2. His quotes transcend hockey and are really relevant in sales.

3. My middle name is Wayne and this obviously means we have some sort connection. (this one may be…

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Added by Mathew Koenig on October 16, 2012 at 7:35pm — 1 Comment

Why Car Battery Safety Matters

http://youtu.be/1S7kMfYpewk

All car batteries contain sulfuric acid and produce hydrogen and oxygen gases. If the hydrogen gas comes into contact with an ignition source, the battery can explode, sending pieces of the battery and acid flying. There are several safety precautions technicians should routinely follow when handling car batteries. This three minute…

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Added by Patric Timmermans on October 16, 2012 at 4:57pm — No Comments

Hey, I’m Not Getting What I Deserve, or Am I?

 

Do we truly get that which we focus on the most? Is “The Secret” true or a bunch of hocus pocus? What meaning does any of this have in our personal and business lives?

 

 

From Wikipedia; The Secret describes the…

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Added by Craig Lockerd on October 16, 2012 at 3:40pm — 4 Comments

Do You Have a Safety Coordinator? (Safety Culture Tip #2)

We've all seen the slogan: "safety is everybody's business." No argument there. A positive safety culture requires teamwork. But there's a funny thing about teams: if no one's in charge of the action items, everyone assumes that it's "someone else's business" to take care of them. And nothing actually gets done.

Every effective safety program has a safety coordinator. In some cases, the coordinator is a GM or high-level executive. If that approach works for your dealership, stick to…

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Added by Patric Timmermans on October 16, 2012 at 2:00pm — No Comments

Prominent Automotive Media Sponsor 2012 DrivingSales Executive Summit

Media sponsors include Auto Dealer Monthly, Automotive Digest, Dealer Marketing Magazine, Dealer Refresh, J.D. Power and Associates, and WardsAuto

 

Salt Lake City, Utah – October 16, 2012DrivingSales today announced that six leading auto industry media organizations are official sponsors of the 2012 DrivingSales…

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Added by Crystal Hartwell on October 16, 2012 at 12:30pm — No Comments

Google May Be Fighting Off An Anti-Trust Lawsuit Soon

The United States FTC is looking into the possibility of pursuing an anti-trust case against search engine giant Google. Sources close to the FTC say that four FTC commissioners "have become convinced after more than a year of investigation that Google illegally used its dominance of the search market to hurt its rivals." A decision to file a law suit against Google could…

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Added by Timothy Martell on October 16, 2012 at 10:30am — No Comments

From the NCM Institute Blog: What do you do if your "rock star" producer wants to be a manager?

Here’s your dilemma: One of your top performers--maybe a vehicle sales consultant, maybe a service advisor, maybe a technician, maybe an F&I producer--just advised you that he really wants to become a manager. Although you don’t really want to lose his production, you know that if you don’t appropriately address his request and desire, he might quit and leave, or maybe worse, he might quit and stay.

Here is what else probably bothers you about this situation;…

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Added by Garry House on October 16, 2012 at 10:30am — 10 Comments

My experiment with Klout

 I gamed it from 30 to 70. Never registered for or received perks.  My stats go a long ways to proving that at worst, Klout has no credibility and at best, it is a game that should not be used for anything other than entertainment. I became…

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Added by Thomas A. Kelly on October 16, 2012 at 6:56am — 8 Comments

Fixing the traffic problem at your dealership with the Next Up

Good morning Dealer Elite members,



I had the opportunity a few weeks ago to speak with one of our clients who has been using the Next Up system and combining it with the Proactive BDC we set up several years ago.



Of course I had a few questions for him.



The first question was how did his salespeople and managers feel about it and more importantly did they fight it or blow back.



The surprising thing he said is they not only embraced it right away it… Continue

Added by Ian Nethercott on October 16, 2012 at 6:39am — No Comments

YABBA DABBA DOO

 

 

 

The phrase that was so often shouted by FRED FLINTSTONE when he wasn't  able to process his emotions is the title of this week's "Food For Thought". It is not so much the cool diamond…

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Added by David Villa on October 15, 2012 at 9:25pm — No Comments

The Most Abused Statistic in Automotive Internet Marketing

There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to help us to analyze the performance of our websites. Unfortunately, they often do little in the way of analysis and more in the way of promotion.

It's for this…

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Added by JD Rucker on October 15, 2012 at 8:52pm — No Comments

Your Live Chat Service's Most Important Metric

30 seconds might seem like a very small amount of time to you – but how long is it, really? Try closing your eyes and counting to 30.

One…

Two…

Three…

In the time it took you to perform this exercise, Google added $30,000 to its revenues, 500 iPhones were sold, and beams of light …

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Added by Stephen Jackson on October 15, 2012 at 11:41am — No Comments

This Year's Digital Dealer Conference

We are proud to announce that once again, our founding partner and senior trainer, Anthony Bartoli, will be a featured speaker at the 13th annual Digital Dealer Conference.  Anthony will be speaking with Rich Lucy and discussing "How To Build An Internet Department From The Ground Up" (http://www.digitaldealerconference.com/s peakers/). 



In addition, dealers and vendors will be able to…

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Added by John Fuhrman on October 15, 2012 at 10:26am — No Comments

The Three Minute Warning

How many hours do your sales people spend at the dealership on a daily basis?  If you're like most dealers, there will be days when the staff works key to key.  Those 12 hour days can drag for some.  But, for those who have customers, it seems to speed by.

 

That said, how can dealers tolerate the speed merchants who call themselves…

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Added by John Fuhrman on October 15, 2012 at 9:30am — No Comments

If You Run Facebook Sponsored Posts, You Should Prune Your Facebook Fans

A couple of weeks ago, Facebook started cracking downon fake accounts and false likes. The network is finally at the point to where they believe quality is more important than quantity for their…

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Added by JD Rucker on October 15, 2012 at 5:19am — No Comments

Don’t Let Your X's Lead To Oh’s

A salesperson’s favorite letter in the alphabet is the letter “X;” as a salesperson, there is nothing better than the ability to bark out a Hat Trick (3 sales) in a Monday morning sales meeting to the sneers, jeers, and claps of your fellow victim-laden salespeople. If the word confidence could be abbreviated with one letter, it would be…

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Added by Marsh Buice on October 14, 2012 at 11:30am — 5 Comments

Time to Clean off Twitter

There have been debates in the past about whether or not it's good for businesses to follow everyone who follows them. The old way of thinking (for some, including me) was that if they take the time to follow you, that you should be courteous and return the favor.

I switched my way of thinking in 2009 but for many it…

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Added by JD Rucker on October 14, 2012 at 4:39am — No Comments

What's the real potential of AutoCapture?

We've created a form to show you what the true value of AutoCapture is. Click either of the links below to find out how much additional gross AutoCapture can add in your dealership immediately! #AutoMarketing

Don't know what AutoCapture is? Visit us online to learn more at www.konig.co

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Added by Mathew Koenig on October 13, 2012 at 5:00pm — No Comments

Transforming The Dealership Part 1 - A Live Week By Week Case Study (Dealer eTraining)

Welcome to Part 1 of what will be a major real live hands on case study.  Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home.  The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations.  The store is a family environment and has been in business for over 30 years under her control.

She was looking for someone to come in…

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Added by Stan Sher on October 13, 2012 at 11:56am — 5 Comments

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