First, let’s clear up a big misconception. Nobody can motivate you but you. You are 100% responsible for your own attitude and motivation. Other people can inspire you but you have to decide if their words or actions motivate you. You can just as easily choose to ignore them. Motivational speakers can’t motivate you. Oh, they can get you all excited about a new idea or…

There's a rule when it comes to handling complaints and bad reviews on social media. The same rule applies for compliments and good reviews, but those are easy. Handling the complaints can be challenging and you may not want to do it, but as a rule you must reply to everyone who is talking to you publicly whether it's good or bad.

This is an…

The Evolution Of The Automotive Sales Industry - Automotive Internet Sales - Car…

The graveyard is full of people who sat around and waited for their opportunity-living a life of regrets instead of amassing a fortune through their failures. Standing at home plate, looking out into the grand stands of possibilities, their bats of action sat resting on their shoulders while waiting for life to throw the perfect pitch-yet it never…

"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they might fade for a short period of time from the talking points in sales presentations and blog posts, they always bounce back up with a vengeance. We're on the high-buzz portion of the cycle right now and more people are asking again, "How can I…

There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the "right" things. While some would say there are no rules on social media, there are definitely best practices to do and poor practices to avoid.

In this infographic by…

In business, you are what you are perceived to be.  Your customers not only have their own opinions of your business, but they can also influence other potential customers. How you actually run your business is certainly important. Just as important, however, is how customers that have never stepped foot in your business perceive you. Before they ever step foot into your…

If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at all. I'm being conservative with that estimate.

The "unfortunate"…

We are so excited to have the first ever National Dealer's Challenge launched here on DealerElite!

Winner takes all and here's the details on this contest beginning November 15th and running thru the end of the year! Showcase your dealership's public transparency and become a CERTIFIED Dealer. Its easy. Better yet -- its Free.

Check it out here and sign up:…

STEP 1)

Generate a Client

When I started selling at a little mulch lot after school, I read everything I could get my

hands on. One of the first books I picked up was Joe Girard’s “How To Sell Anything To

Anybody.” Boy was I excited! I was 17 and I was going to somehow magically be able to

select any object, pick out a random person and sell it to them! Well, although there were

some good philosophical points in the book, unfortunately I didn’t ever get the…

Let's state this for the record. I am not convinced that using the new image features on Twitter is the best way to go when it comes to marketing your business. It still smells too much like spam and if it's not handled properly it could do more harm than good.

With that said, there are definitely instances when it could do VERY well,…

According to Black Book data, used vehicles model years 2008-2012 overall depreciated -2.1% in October, marking a noticeable change from September data recorded at -1.3%. Domestic cars depreciated -2.5%; import cars were -2.3%; domestic trucks were -1.7%; and import trucks were -2.1%. Average pre-recession depreciation is historically between -1% and -2% monthly.



Full-size pickups and Full-size CUVs led all segments with the strongest monthly depreciation levels each at just -1.1%.…

The secret is stamina, rather than speed!!! 

• Take the approach to understand that every step is important, regardless of the time-of-day.
• First thing in the morning, lunchtime and five minutes before closing time.

Simplify with Synonyms…

In July, I wrote an article that was published in Dealer magazine titled “Beam Me Up! How Service May Look In The Future.” In that article, I discussed how the trend of increasing…

I know the feeling. Despite having worked every weekend for the last two years, I know the desire to let it all go and just focus on the important things in life like faith and family. I'll get there, someday, but you can get there now and still be strong at social media management.

See, the challenge is that social media for business is ever-so important.…

Lizelle Landino recently joined The Moffett Company and serves as the Director of Digital Marketing. You can learn more about The Moffett Company  at …

There isn't a salesperson alive who hasn't experienced a slump. If you find yourself coasting downhill, here are four steps to follow to pick yourself back up:

•     Call on your satisfied customers.

Look for additional ways to satisfy their needs or new needs you can meet. Learn about their new problems and challenges, and come back to them with fresh solutions.

•     Concentrate on bread-and-butter…

It's that time of year, again. We're going to eat a lot of different foods that we rarely eat the rest of the year and we're going to hear a lot of predictions about the future of marketing. The future, of course, is made up of a ton of digital marketing practices. Every year, it gets bigger. Every year, there are more options.

It can actually get…

While we all know that texting while driving is very dangerous, texting your consumers without consent may now be just as precarious.

The Telephone Communications Protection Act (TPCA) has recently been updated with new rules regulating the way your…

We are seeing the "Facebookification" of Twitter happening before our eyes. No longer will we see a nice, minimized feed of Tweets presented to us on our smartphones or computers with several Tweets lining top to bottom on the screen. We'll see pictures, ads, and videos taking up more space by themselves than three Tweets presented the old…