Unless you were trapped under a full-size SUV in 2013, you've heard by now that your vehicle detail pages (VDPs) play a critical role along a customer’s path to purchase. The experience a visitor has on a VDP can go a long way toward 

making or breaking the potential connection a shopper feels with a vehicle, and in turn, your dealership. So we set out to…

The Value of Continued Training

Every week while training advisors either live or in webinars, I am reminded of how many people have a real fear of role-playing.  Most people overcome this fear and even get quite good with continued…

Gubagoo’s patent-pending technology continues to rev up engagement and conversion on dealership websites by feeding vehicle information directly into chat with unprecedented speed, relevance and details

West Palm Beach, FL – January 7, 2014 – Gubagoo Inc. continues to raise the bar for dealership website engagement and chat with the launch of Inventory…

For several years Tesla has been using “galleries” to circumvent the laws, so they can continue to sell directly from the factory. General Motors recently launched “Shop-Click-and-Drive” a program that allows customers to do about everything they could at a dealership, right from their computer. I recently read an article titled, Say Goodbye to the Car…

This is an industry that has no shortage of vendors. There are more choices amongst those supplying dealerships with websites than several other major industries combined. It's competitive out there, which is a great thing for dealers. Unfortunately, it can also be confusing. Who is really delivering the goods and who is peddling smoke and mirrors?

It's a…

Decorating a bedfellow Dream Bedrooms is generally a greater claiming than decorating your own room or those of your children. Altered people accept altered tastes and you wish all who break over to feel accustomed and adequate in the space you board for them. This is not an absurd task. As a amount of fact, you may in fact adore the action about as much as your guests will…

For Immediate Release

Visit us at Booth # 3253 at NADA Convention & Expo

ALBANY, N.Y. – January 6th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today a 40 percent year-over-year increase in auto dealership installs in 2013, boosting the number of its auto dealer clients to more than 1,000 nationwide. The dealership management system (DMS) provider also announced…

Haystak® Digital Marketing, a leading provider of digital marketing services for the automotive industry, announces the upcoming launch of an all-new website platform which will enhance and integrate with Haystak’s entire suite of digital marketing products and services.

 

“The new website platform is a natural extension of Haystak’s core strengths and services that will further increase the value of our digital…

http://www.automotivedigitaltraining.com 856-546-2440

Make Money Mondays with Sean V. Bradley - 'Verbal Kung Fu' - Automotive Sales - Car Sales

Sean V. Bradley discusses "Verbal Kung Fu" at your dealership and the importance of "sparring" with someone else in order to sharpen up your skills. You must be proficient in:

* Process

* Qualifying

* Objections / Rebuttals

* Words…

Advertising for Growth



Mike, there are many forms of advertising dealerships use to generate growth in their fixed operations. There are newspapers, mailers, open safety campaign processors, handouts, and the list goes on. There are many ways to measure the results of these using the dealership DMS program as a source of information. The DMS is an accurate source of information however there's no way to distinguish the…

One of the most amazing parts of my job is spending time reading, watching, and testing the practices of others. It's conceivable that the true secret to my success over the years has less to do with creativity and more to do with listening and deciphering. You have to listen to the channels like Google and Facebook. You have to listen to your customers. You have to…

It’s a sickening feeling to be awakened by the faint rumblings of that heavy-duty truck. Blinking your eyes fast-trying to get your senses about you, quickly trying to figure out what day it is, you hear the truck drawing closer. As the driver mashes the accelerator, the thick, throaty sounds of the truck’s power cause your…

What single piece of evidence can you present to a potential customer that will separate you from the competition? Before you answer that question I want you to think about the “purpose and not the result.”

Technology can be a great neutralizer in the effort to differentiate one sales person from another. Statistics according to a recent article in Automotive News…

STOP Believing The B.S. About Your Internet Sales Department Or BDC NOT Being Able To Make A Minimum Of 120 Calls Per Day Per Rep!

Most dealerships on a daily basis hear excuses from their Internet Sales Department, BDC or their Sales Team in regards to how many phone calls they…

I started into the car business 6 weeks ago and I have had a lot of exciting and not so exciting things happen! I hope to explain the highlights of what I have learned and some of my accomplishments. 

1. There are a lot of amazing opportunities every single day to make something great happen. Everyday I wake up not knowing what I am going to make at the end of it all. I wake up knowing that I control my destiny, that I control my attitude, that I control the game. I have never been so…

When it’s tax time people think ~~ NEW CAR!!! A car purchase is at the top of the list with tax return money. Use Bass Events TAX TIME Automotive Direct Mail. With our experience and expertise we can build a road of major traffic that ends at your showroom. Send out a Bass Events USA Automotive Direct Mail Campaign just in time for tax season! The only thing you have to loose is profits!!!!…

Christmas is over and New Years just passed. They say the New Year brings positive change and opportunity. Since the big celebration, 2 days have passed and there are 363 days left in the year. So I ask the magic question, "Is your dealership prepared for 2014?”

Being that we are in such a competitive industry that changes by the month it is common for sudden changes to be made at the dealership level. These changes usually involve Budget (spending), Human Resources,…

I recently read an article written by Jeremy Cato, a multi-award-winning journalist and senior writer for the Globe and Mail. Twice, he was named the automotive journalist of the year. His credentials are sterling.

            Mr. Cato attended the February 2013 International Autoshow in Toronto and was guest speaker to a large group of car dealers. He was asked, “How can dealers be better at serving their customers?”

            He looked over the room and saw nothing but…

Imagine that it is twelve months from now, and you’ve had a fantastic, fulfilling year. What does that look like? What did you do – and how did you have to be – to get to this result?

Wishing you peace and joy in the new year!…

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