The Fish Philosophy
Who Deserves the Fish?
Who went the extra mile for our clients or a fellow team member? Who had a great attitude all week? Who was able to brighten up everyone's day?
During our weekly staff meetings, each team member votes for the Fish Award winner. The criteria? They display one or more of these four principles:
Play: Have fun! Make our clients feel as though they can have fun while they're here too.
Make Someone's Day:…
Added by Paul Potratz on February 27, 2014 at 10:55am — No Comments
Your best teacher is your last mistake.
Your best teacher is your last mistake. That only works if you are paying attention. We need to ask if it is the DK or the DE that is the issue. We either Don't Know or Don't Execute. If your a sales consultant you get many opportunities to learn and master your skills. Let's look at some quick numbers, and old rule of thumb was the average Sales Person sells 8 cars, and closes at 20%. Simple math tells us that is 40 opportunities per…
ContinueAdded by Tim Marvel on February 27, 2014 at 12:30am — No Comments
Added by Joseph Cala on February 26, 2014 at 11:50pm — No Comments
Added by Joseph Cala on February 26, 2014 at 11:45pm — No Comments
http://www.internetsales20group.com 856-546-2440
Sean V. Bradley Keynote Speech "The Evolution & Natural Selection Of The Automotive Sales Industry" At The Los Angeles Internet Sales 20…
ContinueAdded by Sean V. Bradley on February 26, 2014 at 8:05pm — 3 Comments
Digital Automotive Sales Leader Named Chief Revenue Officer of LotLinx
Steve Pace, veteran of leading innovative digital marketing companies, including Dealer.com, Dealix, ResponseLogix, AutoWeb and Autobytel, to lead dealer sales initiatives for rapidly growing company
San Francisco, CA – February 26, 2014 – LotLinx, the first syndicated advertising network for automotive retailing that delivers…
ContinueAdded by Crystal Hartwell on February 26, 2014 at 12:17pm — No Comments
Is your worst enemy looking at you in the mirror?
Make sure your worst enemy is not living between your ears.
Simple message.
Have a great attitude today!
Added by Tim Marvel on February 26, 2014 at 12:00pm — No Comments
When Good Content Turns Bad
The growing importance of content marketing is clear; small businesses that post unique and relevant blogs, videos, press releases and social media on the Internet can gain significant competitive advantage in their industries. Increased web visibility, more visitors to websites, improved SEO rankings and brand recognition as a thought leader are just some of the benefits…
Added by sara callahan on February 26, 2014 at 9:37am — No Comments
What Determines Your Income Level?
Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday.
Added by Paul Potratz on February 25, 2014 at 2:12pm — No Comments
By the traditional canons of business, some of the things that are going on here on DealerElite might be classified as true madness. It’s no secret that most of us are competitors – we’re selling the same cars and we’re fighting for the same customers, nevertheless we’re really friendly and help each other out constantly.
What’s going on? This is how social networks have changed the way we see things. We’ve come to realise how the Law of Reciprocation and the more ethereal Law of…
ContinueAdded by Arvid Linde on February 25, 2014 at 1:48pm — No Comments
Why I Talk About Other Automotive Vendors
I was talking to an internet manager yesterday about their marketing when I brought up Hook Logic. His challenge was that he only gets credit for leads, so while he definitely wanted to help the dealership with our SEO and social media products, he wasn't crazy about the concept of increasing more showroom visitors that did not fill out lead forms or call…
ContinueAdded by JD Rucker on February 25, 2014 at 12:05pm — No Comments
Times they are a changin!
Today, 2 year olds can unlock and iphone, open and close their favorite apps all by themselves. When I was that age, I was eating dirt. Oh my, how has time changed. Now that puts a picture in your mind now, does it not?
Don't you find it funny that we still sell things the same way we have for many years. I understand that we now have Internet. And our first contact could…
ContinueAdded by Tim Marvel on February 25, 2014 at 12:00pm — No Comments
The Harsh U.S Winter Altered 2014 Car Shopping Preferences
Has the winter of 2014 altered what kind of vehicle choices are made by drivers? Swapalease.com, the nation’s largest car lease marketplace, reports a slight change in vehicle preferences this winter, with utility vehicles replacing certain car segments in many locations.
During the previous three winters, a mix of car segments and smaller utility vehicles carried a large percentage of lease…
Added by John Sternal on February 25, 2014 at 10:56am — No Comments
Compensation Philosophy

There are today, and there probably always will be, as many different compensation plans as there are dealerships. That is the nature of our business: to be individualistic; to have a unique dealership culture reflected in the way we treat our customers and our employees. And management and sales pay plans are certainly a part of that unique…
ContinueAdded by Garry House on February 25, 2014 at 9:55am — 1 Comment
If you look close enough to this picture:
you will see my name “SANSONE” etched into my new Cutco Cutlery set. What’s amazing to me is that I didn’t think I needed a new set of knives, I certainly didn’t have any difficulty cutting my last steak.
So why do I own them ???? Because Cutco is smart enough…
ContinueAdded by Paul Sansone Jr. on February 25, 2014 at 8:16am — 1 Comment
At work, we’re surrounded by dicks- if you aren’t one, then chances are you know of one or many self-appointed dealership detectives (a.k.a. dicks) who make it their business to know the who, what, why, when,…
Added by Marsh Buice on February 25, 2014 at 6:00am — 4 Comments
Customer Testimony: New 2014 Silverado Truck Deals Corpus Christi TX | Video Review
Added by MANNY LUNA on February 24, 2014 at 10:45pm — No Comments
http://www.automotivedigitaltraining.com 856-546-2440
Sean V. Bradley Demonstrates "How To Properly Shoot A Car Salesman's Value Package…
ContinueAdded by Sean V. Bradley on February 24, 2014 at 10:17pm — 1 Comment
The Right Push
It’s with you during breakfast, while you’re at work, on your commute home, and even when you’re tucking yourself into bed. Users typically keep their smartphone on them 24/7. Nearly 142 million people in the United States own a smart phone (59 percent mobile market penetration) and that number is increasing fast. Twenty-five percent of American households have dropped landlines and replaced them with the use of mobile phones. As the world is…
ContinueAdded by Matt Kuczka on February 24, 2014 at 4:13pm — No Comments
Added by Sean V. Bradley on February 24, 2014 at 1:24pm — No Comments
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