What motivated you to start your business?
DL: I have always had a talent for motivating people, and with my years of experience and automotive knowledge, it seemed like a great fit. I’ve always felt our industry needed to change and adjust with the times in order to succeed. However, so many salespersons are still taught the same outmoded sales processes because of lacking leadership. Why? Because most managers are never taught the value of leadership…
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Added by Lois Burak on December 15, 2013 at 5:36am —
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An excellent and valuable article by Andy Rachleff - President & CEO at Wealthfront Inc.
Over the past few weeks, I have noticed a significant difference in the way older and younger people see the importance of experts. It’s a classic generation gap.
People in…
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Added by Willis Williams on December 14, 2013 at 12:00pm —
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When you log into www.gmail.com today, you will be greeted with a new feature that has been long overdue. For years you have been hitting the link, show images. Today, Google has opted you in to their new feature which allows images to be displayed in each email from any sender without approving it to happen. How huge is this???…
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Added by Jason Mickelson on December 14, 2013 at 11:30am —
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Added by MANNY LUNA on December 13, 2013 at 11:30pm —
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Chris Saraceno has a monthly segment co host on The Sean Moffett
Radio show! Listen to the first Moffett / Saraceno segment from last week!
Congrats Chris! We are excited to have you part of The Sean Moffett
Radio Show!
http://www.sendspace.com/pro/dl/zddgup
Added by Lizelle Landino on December 13, 2013 at 7:59pm —
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Added by Joseph Cala on December 13, 2013 at 11:02am —
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‘Death By A Thousand Cuts’ originally referred to an ancient Chinese form of torture. It was often used in interrogations and it doesn’t take much imagination to understand how it was conducted.
In the modern business world it has taken on a different meaning. In that context, it now refers to the loss of production, sales and/or revenue over time as…
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Added by Al Mosher on December 13, 2013 at 10:07am —
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In the past, the right mixes of traditional and media buys wrapped up in the bow that is your demographic was all it took to catch consumer’s attention and bring them into your dealership. Then Al Gore invented the Internet and everything changed. Not all at once, mind you, but it did and still is. Attracting attention to your business today is more difficult than ever. It…
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Added by Mike Gorun on December 13, 2013 at 9:00am —
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Finding the right channel partners is essential when starting a new business that relies on relationships. That's why it gives me great pleasure to announce the first Dealer Authority partnership with a long-standing and respected company, Internet Marketing and Consulting Services (…
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Added by JD Rucker on December 13, 2013 at 8:00am —
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I admit, I'm a bit of a dork. I love horror movies, I love holidays, and few things are better than a mix of both. (Can you say Silent Night Deadly Night).
That said, tomorrow is Friday the 13th and that means it is a perfect day for horror holiday marketing.
I made a fun video (fun to me at least) and created a special offer for automotive dealers that will "DIE" at 3PM on Friday the 13th (Complete with blood, hockey mask, screams and scary music).
You can watch the…
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Added by Mathew Koenig on December 12, 2013 at 12:59pm —
2 Comments
Many of today’s luxury car brands are promoting their December holiday campaigns. But which luxury car drivers see the current month as a December to forget campaign for their car?
Swapalease.com analyzed all listings of its recent Black Friday holiday promotion, which offered deep discounts to people looking to escape their car lease through transfer. Of all popular luxury brands, Mercedes-Benz saw the largest population looking to escape at 21.6% of total listings. BMW drivers…
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Added by John Sternal on December 12, 2013 at 9:53am —
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The battle for customers in the automotive industry is hyper-competitive. Dealers advertise low price loss leaders and court an Internet buyer with competitive pricing that sometimes results in negative gross deals. Service departments advertise low priced oil changes to both upsell and win a new customer. Dealers send mailers, direct mail, use traditional and digital…
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Added by Richard Holland on December 12, 2013 at 8:14am —
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What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms for two decades. Nothing could have changed so quickly that they have become unnecessary, right?
Actually, they're no longer necessary. In fact, they're a hindrance. Here's why:
People aren't stupid
Seriously,…
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Added by JD Rucker on December 12, 2013 at 7:30am —
8 Comments
General Motors has named Mary Barra CEO recently. This is big news for anyone involved with the GM brand and the automotive industry for that matter. We want to know the DealerELITE community thoughts on this news!
What are your thoughts regarding GM's new CEO, Mary Barra?
With Mary Barra at the helm, what do you…
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Added by DealerELITE on December 11, 2013 at 7:00pm —
4 Comments
The folks over at DiGiorno Pizza seem to have given someone their Twitter password and said, “Go for it!” They are engaging people in the Twitter-verse in ways that would make many companies cringe. I’m fairly certain that football fans are in their target demographic so it makes complete sense that they are engaging football fans – both real and fantasy. However, they aren’t just talking to them about stats or complimenting great performances. They seem to have an affinity for trash…
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Added by sara callahan on December 11, 2013 at 8:32am —
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Here are a few scripts that you can implement immediately while speaking with prospects and while working a deal. Merry Christmas & Happy Holidays!
Customer on the showroom while working a deal:
Customer: We're going to wait until after…
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Added by Joseph Cala on December 11, 2013 at 12:22am —
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Making the decision to add live chat to your dealership website can be challenging, deciding to use a hosted service with outside operators can make it even bigger – even if it's only as a backup option. So, why worry about having a hosted live chat service now? Continued below graphic...…
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Added by Big Tom LaPointe on December 10, 2013 at 3:00pm —
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How Often Should Your Advertising Messages Change?
► How Consistent Is Your Content?
► When Should You Update Website Sliders?
► How Long Should Campaigns Run?
► When Do You Need A New Commercial?
Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…
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Added by Paul Potratz on December 10, 2013 at 12:09pm —
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It’s about Lead Nurturing, not lead generation.
Lead nurturing is building relationships and trust with consumers by providing relevant content that helps facilitate brand and product loyalty even before your prospects are ready to buy.
Targeted campaigns with applicable insights rather than purely sales content helps turn…
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Added by Amanda Meuwissen on December 10, 2013 at 12:06pm —
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Wearable Tech Accelerates Into The Auto Industry
From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.
Technology truly succeeds…
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Added by Josh Knutson on December 10, 2013 at 11:39am —
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