This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn't read the book, but the concept is definitely applicable in social media.

I was speaking to a potential client yesterday who was telling me some of their challenges with social media. The main challenge…

You could actually communicate on Instagram, Pinterest, Facebook, Google+ and Twitter if you just had an app that creates images with HUGE text. Well, now, you can.-- …

I revisited the Dataium study that was commissioned by Cars.com:

"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."

Add all of a dealerships internet related expenses:…

Don't Throw your Money Away

Consumer vs. Commercial TVs

Are you struggling to find the right TV for your dealership?

Are vendors telling you that commercial TV's are necessary?

Let's cut through the BS and understand the different and allow you to make the proper decisions for your store and budget.

About 10 years ago, the only way to get a high definition picture was to use Commercial Grade TVs. These TVs were used in single…

There’s just no excuse for car dealers to not be on Pinterest. Some would say it’s worthless. Some would say it’s hard to understand. Some might even say that it’s a fad. They might all be valid arguments under normal circumstances, but there’s on thing that trumps them all.

It takes no time, almost literally. You can maintain a very strong, daily-updated Pinterest presence…

When it comes to social media advice, the majority of the common catch phrases are there for a reason. Tips like “be engaging” and “communicate, don’t broadcast” are sound pieces of advice despite the annoying frequency that they’re used by gurus. There’s one common tip that is more than just annoying. In many ways, it’s actually wrong.…

This is one reason that you need qualified personnel in your Special Finance Department. Your personnel must have an in-depth and thorough  knowledge of the entire operation of the Special Finance Department.



Whether or not your dealership interviews every customer, if you’re serious about Special…

When Google+ first rolled out their change, we called it “Twitteresque“. After exploring it further for the last couple of weeks, we believe that it’s actually better than Pinterest in many ways… and worse.

One of the ways that it’s definitely better…

“Big doors swing on small hinges.” Small things can make a big difference in your sales process. There has been a lot written recently about what I term the “moment of truth” in the sales process. I don’t believe that a sale usually occurs because of one “big bang moment.” Usually, a sale occurs because of a series of very small and simple things that add up to being the difference maker.

If you are looking for 50 closes to take your sales to the next level, you are missing…

Short post today! We wanted to let you all know that we are completely rebuilding our Facebook presence from the ground up. We're actually moving away from the old page and working on the Wikimotive LLC Facebook page from here on out, so be sure to add us today. We'll be focusing on marketing blogs, facts, infographics, and anything else we think may be of use to you.…

Stop the madness! I, unfortunately, might be part of the cause of the recent trends happening on dealer Twitter profiles and for that, I am truly sorry.

For years, I've been harping on the concept that Twitter is something that no dealer should avoid because of how quick and easy it is. There's no huge investment of time required to have a strong Twitter presence. This advice and the…

I've had a lot of complaints from Dealerships losing their online reviews so I did some digging to see what I could find concerning the yelp.com automated filter.  Follow this link to know what trips the yelp review filters. …

Employees will treat your customers EXACTLY the way you treat them. If your employees are well cared for, they will focus on being good to your customers.

This is why, according to Shep Hyken,  the secret to building a customer service culture is not to start focusing on customers, but rather employees. He says that great companies "hire the right people to fit into the culture. They train them both technically and on how to…

If someone asked me for a single piece of advice about blogging, it wouldn’t be a standard answer like “post regularly” or “know your audience”. It wouldn’t be to “find a niche” or “add keywords to your title”. These are all good pieces of advice and are almost always in the mix in “X Top Tips for Blogging” posts that pop up every couple of weeks…

In my last article, I discussed what a Public Relations firm does. One of those tasks, which I hope you never need but is important to understand, is crisis management. Not every company is going to go off the deep end like…

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<p>Why Aren't Car Dealerships Selling Cars? - Automotive Sales - Car…

Often times when I chat with dealers I ask dealers what is keeping them, from getting to the next level of super success I hear responses like:



We need more quality leads.

Or... Cars are bringing brain damage at the sale.

Or... It's hard to find real salespeople anymore man, they just don't breed them like us, you know what I mean?



My answer to these issues are yes, yes and yes...so what. You have to control the…

I think it’s safe to say we won’t be getting any more snow for a while in Minnesota (I say that with 51% certainty). Since I’ve finally thawed out after the nastiest winter I’ve had in years, I decided to make the most out of the good weather and bought a bike. There’s a bike path near my house that goes all the way to downtown Minneapolis.