Most infographics are designed to convey a message in a visually stunning fashion that allows the viewer to digest large amounts of information through the fastest method of transfer available: visually. Sometimes, the results can have a different…
The Federal Trade Commission (FTC) has released their newest .com disclosure guidelines, the first new release since the year 2000. It takes them a long, long time to update this document, and they never really say anything all that groundbreaking. The general message is that the same guidelines that apply to traditional advertising mediums apply to the net, so your …
ContinueAdded by Timothy Martell on March 18, 2013 at 8:30am — No Comments
Every day in North America, millions of people utilize search engines with the intent to find answers to their implied questions, or identify solutions for their problems. Think about the last search you conducted online. Was it with the intent to find answers or solve problems? Of course it was.These days, anytime I want an answer for something whether it’s who…
ContinueAdded by Michael Cirillo on March 18, 2013 at 8:00am — 6 Comments
Here's a quick post for you (I know many of my recent posts have been pretty long).
If you have an email database of your customers and prospects and you are using Facebook advertising to promote your page or posts, there's absolutely no reason why you shouldn't be advertising directly to your database. While I don't recommend jumping in headfirst, you…
ContinueAdded by JD Rucker on March 18, 2013 at 6:00am — No Comments
Added by MANNY LUNA on March 18, 2013 at 12:30am — No Comments
For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach.
Things have been changing a bit for the last year. A new type…
ContinueAdded by JD Rucker on March 17, 2013 at 6:00am — No Comments
The new Renault Clio was carried by Facebook Likes in the “Like Challenge”. See the story and video.
A social interactive live stream on Facebook connects the online and offline world in the newest social media campaign of Renault Netherlands.
Online likes measured the passion…
ContinueAdded by MANNY LUNA on March 17, 2013 at 2:00am — No Comments
Hardware Advances: Smaller Size, More Power
Smaller Size, More Power
This month the hardware side of the Digital Dealership System made some moves. Maybe they were jealous of the Custom Scene Creator or content deals made by the other departments or maybe it was just the right time and the availability of products. And with the new products, come a reduction in cost to the customer and an increase in power and support. That's not an easy combination.
The standard media…
ContinueAdded by Todd Katcher on March 16, 2013 at 5:43pm — No Comments
Have you ever met someone who moved 30 vehicles per month who didn't have a solid plan in place? A salesman is NOT going accomplish their goal of 30 units per month by waiting for "ups" to walk into the showroom. You need to be proactive instead of reactive. Are you?
If you/your dealership is mostly selling from fresh…
Added by MANNY LUNA on March 16, 2013 at 5:00pm — No Comments
It is always important to understand the tools and opportunities that are offered to you to help expand your brand. In this instance, learning what a Facebook Promoted Post is and does for your Facebook…
Added by Erin Ryan on March 16, 2013 at 3:32pm — No Comments
When my wife and I were in the process of potty training our toddler; CORRECTION: When my wife was in the process of potty training our toddler (I liked to think of myself as the fan that cheered him on from the bleachers), we tried a million different “strategies” to get the idea of going potty to stick in his head.
After every successful potty-going…
Added by Michael Cirillo on March 16, 2013 at 1:52pm — No Comments
Most infographics are designed to convey a message in a visually stunning fashion that allows the viewer to digest large amounts of information through the fastest method of transfer available: visually. Sometimes, the results can have a different…
Added by JD Rucker on March 16, 2013 at 6:00am — No Comments
By Robert Cannon
When I was young my father bought a Ford Galaxie Sunliner. Bright red and a convertible to boot. I loved how it looked and I also loved how fast it was. My father was a dentist and so the only tools around our house were for probing and poking inside the mouth and not the engine of a car.
I did not learn about the inside of the car…
ContinueAdded by Lance Boldt on March 15, 2013 at 12:28pm — 2 Comments
In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a…
ContinueAdded by JD Rucker on March 15, 2013 at 6:00am — No Comments
Written By: Russell Grant
From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…
ContinueAdded by Garry House on March 14, 2013 at 5:42pm — No Comments
Successful marketing requires the ability to track and analyze and deduce, it's what makes the industry exciting. Businesses are always clamoring for more analytics tools from the services they use, and now Pinterest is delivering an interesting new tool, sure to be a boon for any SEO…
ContinueAdded by Timothy Martell on March 14, 2013 at 11:30am — No Comments
The focus of your digital strategy should be on driving the maximum number of clicks to your web site. Is that statement Fact of Fiction? Watch this week's Think Tank Tuesday and find out.
Added by Paul Potratz on March 14, 2013 at 8:57am — No Comments
There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings.
These people fall into three categories:
Added by JD Rucker on March 14, 2013 at 6:00am — No Comments
I collect vintage sales training materials and included among the items I've collected are many of the old phongraph record and filmstrip materials.
I was looking through some of these the other day and found one that the box it should from Chevrolet in had never been opened and that got me to thinking.
I have found there is resistance by dealers and dealership managers to spending money on training. It is understandable when much of the time the materials are…
ContinueAdded by Mike Stoner on March 13, 2013 at 11:11pm — No Comments
This day didn’t seem much different than the other 196 school days. I mindlessly walked my 5 year old daughter to class, stooped down to kiss her goodbye and turned to walk away until one of her classmates called out to me, “Look what I drew!” Toothlessly grinning from ear to ear, she proudly showed me her drawing- a drawing that only the artist could interpret its rendition. Giggling as I marveled at her masterpiece, with Ooo’s and Ah’s, Lacy proceeded to grab a clean…
ContinueAdded by Marsh Buice on March 13, 2013 at 7:04pm — 2 Comments
It is impossible to restrain and if unleashed it will spread like “wild fire”! What am I talking about...? [Passion] or should I say Pass-it-on? It is contagious…it breeds the must have ingredient in success and that is MOMENTUM!
Let’s talk about the importance of momentum --- often called The Big Mo ("Big…
ContinueAdded by David Villa on March 13, 2013 at 4:23pm — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by