I just joined the Book of the Week Club here on dealerelite. There are only 5 members. Well, 6, now that I've joined. I noticed a couple of things.

This site is populated by members that virtually all promote continuing education for others and presumably believe the same holds true for ourselves. Apparently not when it comes to the Book of the Week Club. Todd Des Marais has done us all a service by attempting to start a group where members could recommend relevant materials…

I was just thinking about something that really amazed me about a month ago.  I was out with a friend of mine at a mall doing some shopping.  We were at Macy's and decided to take a look at their collection of sunglasses.  Both my friend and I enjoy nice things and do not play around when it comes to sunglasses.  In fact, I…

SEO, Search Engine Optimization, is how websites alter their content to improve ranking on search engines; e.g., Google, Yahoo, Bing. The higher a website ranks on a search--ideally within the first five results--the more website traffic. This is often the difference between commercial success and failure. SEO alters a website's webpages by modifying HTML, Hyper Text Mark-up Language, external and internal links, and content to improve the website's search rank.

Crawlers:

To…

http://www.dealersynergy.com …

I tend to take on a lot of things.

New project? Sign me up.

Another full time job? YES!

You need a wingman to come with you to watch the Phillies Game so you don't look like a desperate drunk? I'm there for you ,man!

Write 200 articles in a week? HECK…

Google recently released an eBook (or playbook, as they call it): "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile".  For any dealership interested in mobile websites, mobile paid search, and how to expand your brand with mobile technology, this guide is extremely concise and helpful, answering the "5 crucial mobile questions that every business executive should be asking today".

Their playbook is…

What is your reputation worth? What is your reputation? This is the essence of branding: What do people think when they think of your dealership. Branding is not etched in stone. It has to be maintained and enhanced or its value is lost.

Let's take a few mintues to understand Brand and how it can boost sales and visibility in your marketplace. Take for example a dealership that went out of business but is re-opening under new management. The old dealer was noted for high prices and…

http://www.automotiveinternetsales.com

Sean V. Bradley "On Top of The World" -  Automotive Sales is an AMAZING Career... If you make it…

Fire Your Internet Sales Manager

I know I am going to get a lot of heat on this article, but it has to be said. I have worked with thousands of dealerships over the years and there have been numerous reasons given for mediocrity, and even failure. In the beginning of automotive Internet sales in the late 1990s, it was a novelty…

I wanted to share a story with you all that happened recently. So many times when working in an industry, we forget to look at the best practices of other industries and how we can apply them to our chosen professions.

My wife recently got hooked on blenders and purchased one that, after six months, did not perform to her satisfaction. I was promptly informed that we needed to upgrade. I did not fully understand why we needed to do this and the product she selected…

“When our research tracked 20,000 new hires, 46% of them failed within 18 months. But even more surprising than the failure rate, was that when new hires failed, 89% of the time it was for attitudinal reasons and only 11% of the time for a lack of skill. The attitudinal deficits that doomed these failed hires included a lack of coachability, low levels of emotional intelligence, motivation and temperament.”  Mark Murphy, Hiring for Attitude, Forbes

In the car business , it’s all…

Do you know your customers? – Do you know what a multi-channel funnel is?
A muti-channel funnel allows you to stop spraying and praying. It allows you to track and see how customers are interacting with ads and where the conversions are taking place.

Nationally recognized trainer Rafi Hamid, the owner of Dealers Technology Inc. has acquired ownership in AutoJini, one of the leading auto dealer website design and SEO Companies in the country

Chicago, IL -- Rafi Hamid President and CEO of Dealers Technology has become a partner and the new Chief Operating Officer for AutoJini.  Rafi Hamid, an…

I just finished a meeting with one of my long term clients toady and wanted to share some details on how powerful "Accurate" information really is at a dealership.

First of all let me give you a little of the back story on this dealership and the challenges they faced before we started working with them.

This dealership had a service BDC with no process and was essentially a second switchboard handling thousands of calls with limited results.…

Nothing happens without a vision. Nothing gets created, manifested, built, or moved forward without a vision of an outcome.

Why is vision more important than strategy?

Vision and strategy are both important. But there is a priority to them. Vision always comes first… Always. If you have a clear vision, you will eventually…

The perceived difference between the top car brands and their challengers is shrinking, according to the 2012…

Whats the ROI of a great attitude? How do you measure the ROI of a culture in which #positive is a constant and not an afterthought? When focused on spreadsheets and reports, where does an enthusiastic and encouraging enviroment fit it to the analysis?

My Internet 'Direct Sales' Team accepted my challenge to "30 Days of Positivity' at the begining of April. We constistantly worked with each other…

The world is full of loft goals and unrealistic expectations.

As an automotive Salesperson, Internet Manager, Lease Manager, Sales Manager etc. I have heard most of the promises. Salespeople who set unrealistic goals, trainers who made promises that were not possible etc.

I must say this week as been very interesting for me. I have worked in the Automotive Business now for around 12 years now.My Grandfather, Uncle, Cousin,…

I do not think I can stomach reading another article or blog post of how untrustworthy the automobile business is.  Plastered on the internet and “consumer interest” magazines boast information of the  “inside secrets” of dealerships or “how to negotiate your best deal.”  What consumers do not realize is we read those articles too and I actually get quite a laugh. …

Well it is begining of the month and here in the car business or here where i love to play or what people may call work. That means it a fresh new selling month if you were a hero last month you would be a zero right now.

Since this is going to be my second full month in the car business i want to get it going this month, I dont want to be a average car salesman with 4 to 6 cars sold, I want to be in the top 20% of the business and sell 20 cars or more a month over and over…