In the past few years, almost every auto manufacturer has announced some kind of recall for its vehicles. Your dealership needs to have a social media plan in place to minimize damage from the bad news and be proactive about fixing the problem. You can take advantage of social media to address the issue.
Send in a picture of the service drive all decorated up and you will be entered to win in the DealerPro Training Solutions Best Decorated Service Drive Contest!
Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.
The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…
If you missed the bus on having a GREAT November, I hope you wake up before it's too late to have a good December and to end the year with a BANG!
At this time of the year, not everyone has fallen into "holiday mode" and some dealerships are really ramping it up for the season! It's very easy for us to blame the holidays on having a bad last two months of the…
I can’t tell you how many times I’ve been sitting with a client when they say, “I’m sick of being held hostage by customers who threaten me with posting a bad review on Yelp.” Just last Friday, I had a conversation about this with a good friend who’s a successful sales manager for high-line import dealership here in the OC. “Customers…
Location-based check in service Foursquare has just announced the addition of photos and commenting features, due to arrive within hours to users of its iPhone application. The features have already gone live on the Foursquare.com website.
According to Foursquare, these two features were among the most…
Home : Live Better AND Save Money with your New Year’s Resolutions
Live Better AND Save Money with your New Year’s Resolutions By WomenCertified®
According to the US government, the most popular New Year’s Resolutions Americans make are Drink Less Alcohol, Get a Better Education, Get a Better Job,…
It’s a common and prevalent misconception in any sales oriented business that, because someone has sold or even just spoken to a person in the past, the customer belongs to that sales representative, forever. “That’s my customer”, “How did you end up with my people?” “Didn’t they ask for me? They should have, they’re my customers.” Where and when did the mentality that customers are “forever mine” begin? The following is a result of my vast research to answer…
One of the biggest you’ll face (if you have not already) is becoming more effective as a Communicator.
This is part 4 in a series on Leadership for 2011.
The Leader in 2011 is a vastly different Leader than one from 1991 or 1981. The changes in personnel, technology, training, communications and knowledge DEMAND a Leader that is a better Communicator than one from those eras.
Tweet Attacks is an interesting and unusual piece of software. In the hands of a ‘white hat’ social media user, it’s the best software on the market for building a targeted following on Twitter. In the hands of a ‘black hat’ type, it’s a spam tool.
As I read through dealer websites, I’m often surprised at how many advertising violations I find. You would think that website providers would make sure that this doesn’t occur, right?
You should never assume that the company that creates and maintains your website follows all the laws and regulations governing advertising compliance. State advertising laws vary and the responsibility for compliance lies with the dealership, not the vendor. Here are some examples of what I’ve run into…
Toyota is offering its customers $500 for tweeting about a recent purchase, in order to build anticipation for its annual sales event.
In order to qualify, customers need to visit the Toyota Shareathon site and then send the following tweet: "If I get my new Toyota during Toyotathon they'll give…
Here's a good rule of thumb for you about new technology: if it limits customer interaction it's probably not a good idea to go with it. That is, if a new technology, no matter how much time it saves you, takes AWAY from your ability to build relationships with your customers, then you're better off without it. Earlier, I was talking with B.A. Nerison,…
QR Codes for Automotive Text Message Marketing Campaigns
Text Message Marketing with QR Codes
Text Message Marketing is a great way for an Automotive Dealership to promote inventory and service to your valued customers. Much like E-Mail Marketing, Text Message Marketing requires customers to opt in before they are given updates from your Dealership. Starting a Text Message Marketing Campaign for your dealership is a bit easier when using a QR Code.
While working the desk here recently I handed a proposal (pencil) to one of our senior, veteran, strong salespeople. It was the first proposal so it reflected a retail price with shorter terms and an average A.P.R. (we hadn’t run credit). The trusty, crusty veteran looked at the proposal and said, “Here’s what I think we should do…” and proceeded to tell me how we should discount the vehicle, stretch the…