Career is a long-term and needs to be chosen after considerations. You might like one profession, but you have to love it from the core to make a career out of it. So, the next time you are trying to make it big, it is rather important to get hold of the position, which is booming right now in the market. That position has to be right now. An automotive electrician is not a mechanic, as the services are way more advanced than basic mechanical work.…

Longer Retail Loan Terms Creating More Demand for Shorter-Term Leases  

CINCINNATI, OHIO (February 15, 2022) – Swapalease.com, the nation’s largest car lease marketplace, released today its latest national auto lease trends report illustrating insight and data on lease prices and brand usage during the fourth quarter of 2021.…

Miami, FL Feb 4, 2022

AutoLeadStar, automotive’s first customer data and experience platform (CDXP) announced its seamless API-level integration with FUSE, a company committed to making car financing simple. 

As data connectivity and orchestration becomes more prevalent in the automotive industry, it’s critical dealerships invest in the proper infrastructure to connect previously siloed data and create seamless customer…

I’ve read a lot of articles lately about how dealers took a digital leap forward in 2020 due to the pandemic. In the majority of cases, this means they added digital retailing tools to their websites. Did anything else change?

I’d argue, no. In most cases, dealerships…

Car Supply Shortage Squeezes Sellers and Shoppers as Cars.com Finds Nearly 1 in 3 Recent Buyers Drove 100 Miles or More for the Car They Want1 

CHICAGO, June 10, 2021 —…

The retail car business in North America can be incredibly taxing on its employees. From 12-hour days to uncertain paychecks – salespeople can go from hero to zero quickly. As we all deal with this COVID-19 virus, many dealerships have experienced incredibly severe consequences. Some have had to close completely while under lockdown which, in some instances,…

If you took a driver’s education class, you most likely learned about the basics of driving: keep your eyes on the road, hands should be at 10 and 2, etc. Even though most drivers know better, many give in to the temptation of their cell phone, dashboard controls or voice command systems, ultimately becoming distracted drivers. 

What is Distracted Driving?

So,…

A message to all in our automotive industry.

All of our businesses are hurting right now. No one is exempt. You are not alone.

Many don’t realize how important dealerships and the businesses that serve them are to our society. Between the countless people our industry employs, to the taxes and philanthropic involvement our communities receive, we are…

Friday, February 21, 2020

9:00am PST / 12:00pm EST

REGISTER HERE: https://digitalairstrike.com/Tips-Straight-From-Google-New-Automotive-Dealer-Guidebook

Google just launched its Dealer Guidebook 2.0!

It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers.

In this…

How does reputation drive gross? 

When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16!

Creating a Better Dealership Experience for All!

Thursday, January 23, 2020

9:00am PST / 12:00pm EST

REGISTER HERE:  https://digitalairstrike.com/Creating-a-Better-Dealership-Experience-for-All 

The one thing all car buyers and service customers…

10 Easy Ways to Use Video to Promote Your Dealership

Thursday, January 16, 2020

9:00am PST / 12:00pm EST

REGISTER HERE: https://digitalairstrike.com/10-easy-ways-to-use-video-to-promote-your-dealership

72% of consumers prefer learning about a…

The automotive industry is one of the many air pollution contributors, producing carbon monoxide, nitrogen oxides, as well as other types of pollution. Activities such as robotic welding create hazardous metal fumes, which need to be collected to the source as close as possible. There’s no reason to threat, though, because the car sector is doing its best to keep the air clean for all of us. To be more precise, the manufacturing processes have been adapted and…

There are many auto dealership options available to consumers, how does one narrow in on one dealership. After polling individuals ranging in gender, age, and background from the greater Sacramento area, comprehensive responses led to several consistent desired traits in a dealership. Let’s go through the process and point out where consumer decisions are being made.

The Initial Due Diligence

It…

Owning a business is a perfect path to increase personal wealth. If you have an interest in automobiles, have worked as a mechanic before – starting your own auto repair shop is the best option to start a business on your own. So, now you can decide on your working hours, can specialize in your favorite vehicles, decide over the pricing with your customers and take full control of your career in the future. Now, your profits will…

At one point in time or another, we’ve all heard someone in our lives tell inform us that money doesn’t grow on trees. And they would be right. Technically.

The facts are, however, that the phrase started because sometimes there is money (revenue) that is simply waiting to be taken by businesses. There are a lot of revenue sources in dealerships and while those sources haven’t changed much in a century, the way in which dealerships can harvest…

Creating a Service Drive Experience to Maximize Retention

Bringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet, for a dealership, service revenue is huge to the bottom line. And the best way to keep service revenue growing is to ensure your customers…

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 2 of this 2 part video blog

This week, Jeff continues with another common mistake that service advisors make- not following the processes! Whether they are implemented by your manager or your dealership, they are there for a reason! Don't be lazy, follow the process, and maximize your potential on the service drive! Copyright 2018 Wm. Jeff Cowan

Click here to watch!

Website:…

According to the Los Angeles Times, Honda recently released a statement detailing how a Takata airbag killed a Florida man who was working on his 2001 Honda Accord. The vehicle was not being driven at the time and the report states that the…