In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.

 

In the past, personal branding by salespeople was geographically restricted, simply because the technology didn’t exist to go much further. Salespeople would find strategic places to…

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While I tend to do a lot of phone training, it’s not my favorite skill to teach.

This is not because my phone skills training lacks substance or robustness or even uniqueness – it provides all three (and you can even get most of it for free online) – it’s because that no matter how much phone skills…

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When it comes to training and the development of dealership professionals, what continues to bear true is that the ambiguous expectations of the results that the dealerships are trying to achieve is the primary reason for dissatisfaction and buyer’s remorse. For this reason, I have reinforced to my clients when I consult or train that “what you cannot define, you…

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Transparency is critical to Generation Y and it starts with the job posting.  Dealerships should consider posting information regarding employment directly on dealership websites to include details on job responsibilities and expectations, compensation and benefit plans,…

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One of the retail automotive industry’s greatest challenges is attracting educated and young talent.  Most career seeking university graduates overlook the automotive industry when considering employment.  Their distaste for the automotive retail industry is typically fueled by negative thoughts about long work hours and confusing, commission-only based pay…

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Should a salesperson have down time on the showroom floor?A boxer gets a minute between rounds.What do you think?

Alexander H. Leighton says..."morale is the capacity of a group to pull together persistently and consistently in pursuit of a common purpose.

Something that has always been apart of the automotive industry is the group of tough love managers and owners... you know the ones that pull the team together for a meeting and all hell breaks loose, Screaming and Yelling and demoralizing the group like that is going to get them pumped up? I know everyone in the industry has seen it at…

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Corporations as well as high profile individuals live and die by the messages they are sending. From a shocking scandal to a new fragrance, it is the job of a Pr (Public Relations) firm to spray the right message to its intended audience. In short, a great Pr firm monitors the heartbeat of its targeted audience. Sadly, salespeople’s careers are cut short every day…

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When making the perfect peanut butter chocolate pie (my all time favorite), there are several ingredients that go in to make the perfect tasting pie. When it comes to selling a new or used vehicle, there are also certain ingredients that will facilitate a sale.

With the pie baking analogy not only do you need the right ingredients, but you also need the right pre baking components in order to make the pie like an oven, baking pans, measuring cups etc. When it comes to…

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The 3 Most Common Mistakes Salespeople Make That Cost The Dealership Money!

The good news: They are all Preventable! Read below for the latest in how you can prevent Lost Sales!

#1-NO INTERVIEW!

An interview is the most important part of any sales…

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(This is part 1 in a series)



Recently a student asked me what attributes compel an individual to be a great salesperson in the retail automobile business.  As I pondered the question I inquired of the student how he would describe a "Great Salesperson."  He immediately answered, "One whose sales production always leads the board, whose grosses…

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DealerElite blogstar Stephanie Young reached out again and asked me to post for the site.  I hope it can help some sales and marketing types out there in the auto world!

Summertime. 

Everyone is out and about with the kids, going on vacation, hitting the pool, and grilling out.  Schedules are booked with parties and other social obligations…and you can’t…

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 I just want to wish all you dealership salespeople out there a very big "GOOD LUCK, GOOD SELLING" this weekend. That's right, "Labor Under Correct Knowledge".

Day end and day out, everyone goes back and forth here on how to sell more cars, new technology, old technology, traditional marketing, digital marketing, social media, social marketing, automation, qr codes, lead pages, blah blah blah.

You hear “we…

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THE IMPORTANCE OF A TRAFFIC LOG

I was at a Dealership the other day that had laid-off the receptionist. She was also the person that managed The Traffic Log. So I asked the Sales Manager, “who is taking care of the traffic log ? ”... “I am”, he said. .... “Well, when you step out, who manages the log?” ... “The salesmen”, was his answer.…

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Hi

Some of you on these pages know me and my company. Viral Marketplace features different ways that a salesperson or dealer can manipulate the Web and their digital footprint to lower marketing costs and improve your effectiveness.

Of course our AdzZoo marketing program is changing the way that Dealerships are marketing, the reason for this message today is…

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The year was 1974 Nixon was president, U.S. population was 213 million the Dow was at 600 average cost of a new home was $39, 000, and cars were $3200 Household income was $11,000!!!!!!!...Stamps were .08 and gas was .58 the top song that year was The Way We Were by Streisand and there was NO fashion.



I had tried and had three failed attempts at college, no degree, was making $175 a week working in a garage and was about to get married, not a winning formula.



The very LAST… Continue