How true is that old saying, “If you do what you always did, you will get what you always got?”

Unless you want to stay locked in a world of mediocre success for the rest of your career, you need to change the way that you approach auto sales. If you are only selling 10 to 12 cars per month, you are not as successful as you can be! Hopefully…

In order to be successful in today’s extremely competitive Retail Automotive Industry, Customers need to feel more than just satisfied with their experience in your Dealership; their satisfaction needs to exceed their expectations if you want to maintain and/or grow a thriving dealership. 

No matter what the business, customers will have a minimum…

The used car market is flourishing today and when someone goes to a Dealership to look for a previously owned vehicle, they have a dozen questions they would like answered. For some customers, there is hesitation in purchasing a used versus a new vehicle, but the price drop often overcomes their concerns. In order to provide assurance to…

Equipped with all amenities found in a home, recreational vehicles (RV) are great way to see the world! No wonder, more than nine million US households now own an RV. Many of them in fact keep swapping their vehicles for newer and better models. If you, too, are lured by that brand new, gorgeous rig sitting pretty in the showroom, first make a space for the pretty lady, which means you will have to sell off the existing one. If you do not have a clue about how to…

Every new car Dealership has factory brochures and print materials that explain the various models and option packages of the vehicles they sell.  These are not just for the Customer but also for the Salesperson who wants to learn their product in order to be successful selling it to Customers.  



Studying these brochures is a…

Are you sick of hearing about social media? Is it because you secretly just aren't sure how to use it or don't want to invest the time in it? Well, you are not alone. There are plenty of other car salespeople who have been wondering if they need to jump on the bandwagon or just stick to their traditional method of acquiring new car customers. …

Are you incorporating the auto service department into your sales presentation? 

If not, you should start so immediately! There is a reason why most successful car salespeople make the service department the last stop on their way to the closing table.  Car buyers today keep their cars…

Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do.   Here are the top 4 things you should NEVER do when selling cars:

1. Never ask the Customer a question that would cause them to tell you a lie

The old adage that “all buyers are liars” is…

Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do.   Here are the top 4 things you should NEVER do when selling cars:

1. Never ask the Customer a question that would cause them to tell you a lie

The old adage that “all buyers are liars” is…

Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a credit application. Those may be pretty low-funnel…

For Immediate Release

Albany, N.Y. – April 27th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it ranked number one on the Top Workplaces 2015 report compiled…

There are many auto dealerships that have since set up base in various parts of the world. All of these dealerships want to attract the attention of their customers. To be able to achieve this, most of them have decided to venture into the internet. They have websites that they use for purposes of showcasing what they have to offer…

There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in video and, in the case of Facebook, rewarding those who upload their video straight onto its extended reach advertising platform.

The days of reading long text descriptions and features of vehicles on websites are…

Turn your belief into routine

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.

There are many types of content marketing. Technically speaking,…

What are you doing to showcase your dealership Unique Selling Proposition?

Many dealerships in the country have something they hang their hat on.  Something they feel separates them from the competition. These are known as unique selling propositions or USP's.   

Your dealership may offer:

·        Complimentary car…

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – November 3rd, 2014 –Auto/Mate Dealership Systems (http://www.automate.com) has been honored as one of the thirty “Best Places to Work” in New York State’s Capital region by the Albany Business Review. It is the fifth year in a row that Auto/Mate has received the distinction.

 …

U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry's acceleration is the 50-plus population, which…

I was a Ford Dealer for 15 Years (1991 through 2005) and Founder and Partner of Hire The Winners, one of the fastest growing recruiting companies in the USA.

When I was an athlete nutrition and exercise was a big part of my success, that is why I started ForzaByKemp, a nutrition company in 2012 to address the nutritional needs of athletes, business leaders and anyone seeking great health and wellness. I remember how competitive the car business was when I was a Ford Dealer and…

The end of month is here and if you’re excited and ready to embrace it chances are you are having a good month.  If you are on the other end of the spectrum, well then most likely you have already given up.

If you have been trying to find the “secret” to massive success by “hoping” that it will arrive on your “someday ship”…                           

What…