http://www.internetsales20group.com

Best Selling Author, Dr. Willie Jolley Will Be The Keynote Speaker For The Internet Sales 20…

Free webinar on Thursday, February 27th at 2 p.m. EST provides an easy-to-grasp guide to mobile marketing; free copy of “The Big Picture Book of Mobile Marketing Strategy” for each attendee

Daytona Beach, FL–February 19, 2014– DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the ninth in a series of webinars the company is hosting with…

Vaynerchuk joins line-up that includes DealerTrack’s Mark O’Neill, Presidio’s  Erin Kerrigan and Markel Automotive’s Tony Caputo; “Most Valuable Insight’ competition applications open – deadline March 3rd; event focuses on latest trends/best practices to strengthen Capital, People and Brand

Salt Lake City, Utah – February 19, 2014 – DrivingSales today announced…

While driving in my car the other day, I found myself scanning through my XM radio stations looking for something worth listening to. I landed on a station that was totally dedicated to the 1960’s music. (By Dennis Emery, CFO, AutoNetTV Media, Inc.) As I heard these old familiar songs my mind took me back to those “good old days” of high school.…

It is a great time to look back a few weeks. 7 weeks to be exact to January 1st. Did you make some New Years Resolutions? Have you reviewed them since you wrote them? 2/12th of the year is soon to be past. You can't get it back. Are you moving forward? I am excited for you because you still have time to meet all your goals for the year! So let's review a couple of important facts: first a written goal has a far greater chance of being met than an unwritten goal. So write it down!

Next…

Hi to the dE community. I wanted to invite each of you to a webinar I am hosting this Thursday, February 20^th, 2014.

Dealertrack Associate General Counsel Randy Henrick will talk about deceptive advertising practices to avoid, along with examples of the FTC’s aggressive pursuit of dealers engaging in deceptive ad activity. Discussion topics will include:

• The FTC’s aggressive approach in policing dealer advertising
• Operation Steer Clear’s…

some of you that read the title are probably saying there's more than one right way, and that's true, but I'm a big believer that everything we do should first have the consumer in mind. That said, making mobile videos and using them for follow up on YouTube may not be the best thing for your consumer.

why not you ask? Let me ask you this do you think that a person likes having a video with their first and last name publicly shared with the universe?

I know personally, I would…

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per click ads, newsletters and more. While these companies do an…

(The following post was written by a respected colleague of mine in the automotive industry. The author, who shall remain nameless, is one of the brightest, most energetic, hardest working and truest “team players” I’ve ever met. His/her frustrations are far too common in most industries; but are especially common in automotive. His/her words should be heeded by OEMs who’ve enjoyed moderate success despite their shortcomings. Pricing transparency and other threats to virtually all OEMs’…

Anyone can have a dream, but why do some succeed and some fail? Find out what you need to reach your goals this week on Think Tank Tuesday.

Best Practices in Fixed Operations—Implementing Call Monitoring

The Profits of Service

In today’s competitive marketplace many dealerships will rise and fall on the revenue generated by the Fixed Operations division. Additionally, the future success of the Sales side is directly related to the service experience your callers receive. About two out of every three callers reaching your dealership will ask to speak with someone in Service or Parts. Unfortunately, 20…

ALBANY, N.Y. – February 18th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that TimeHighway has completed integration of its service scheduling solution with Auto/mate's Automotive Management Productivity Suite (AMPS) dealership management system. Auto dealers using both Auto/Mate's DMS and TimeHighway's service scheduling solution will benefit from real-time data exchange between the two…

You Need More Than One Trash Day

It’s a sickening feeling to be awakened by the faint rumblings of that heavy-duty truck. Blinking your eyes fast, trying to get your senses about you and trying to figure out what day it is, you hear the truck drawing closer. As the driver mashes the accelerator, the thick, throaty sounds of the truck’s power cause your windows to vibrate and the pictures on your wall come alive with chattering.

Seconds later, the engine’s growls are…

I was rather appalled to read an industry article today that included a suggestion by a digital marketer that dealers should combat showrooming by blocking the URLs of their competitors while shoppers with smartphones and tablets are wandering their own showroom or lot.

Additionally, one dealership GM said that he gave all his sales people an iPad so that they could find shoppers that were comparison shopping from their smartphones, look over the shoppers' shoulders, go to the same…

In my last post about making the internet department good for gross, not just volume I talked about having the right people in the Internet Sales department.  The most important part of that was this (you will see this again too!)...

The internet salesperson should be an experienced salesperson, who can quickly and easily function as the salesperson, finance manager, and sales manager.  They need to be able to quickly answer any question, and overcome objections with…

Getting Started: App Downloads

Let’s start at the beginning.  Dealers cannot have the “If we build it, they will come” mentality when it comes to having a dealership branded mobile app.  The first thing to consider when planning your mobile marketing strategy is acquiring downloads.  This is extremely important as the success of your mobile app implementation hinges on this critical step.    

Companies worldwide are investing mega-cash to ensure…

If our natural state is joy why are there so many unhappy people out there? We can talk about state of mind all we want,  the bottom line is we are what goes into our mind. What the heck does that mean? It means if your watching the news what kind of information are you sending to your brain. What do you expect to hear on the news? Everytime I listen it seems to be negative. What goes in your mind comes out your mouth. First thing in the morning, last thing at night you take in the negative…

A message to all Automotive STARS!

Did you ever wonder how to determine who would be good at selling cars in today's market... Or if the sales applicant in front you has the traits needed to succeed at your dealership? dE members,now have an opportunity to find out by using a scientifically proven effective simulator…