Are you aware of the fact that automotive direct mail marketing ranks as the most commonly read type of direct mail? In fact, one survey says that 73 percent of automotive buyers would respond to direct mail than any other…
Written by Mat Koenig CEO & Founder of KonigCo LLC. Learn more at www.konig.co
There are a million or more opinions on this topic and as my grandmother used to say: "Mathew, opinions are like…
ContinueAdded by Mathew Koenig on April 2, 2013 at 9:30am — No Comments
From the NCM Institute: Twitter and the Auto Industry: How to Succeed in Social Media Marketing With Really Trying Written By: Debbie Hemley
Written By: Debbie Hemley
Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.
In recent months, Burger King and Jeep’s Twitter accounts were hacked and became the subject of many articles and conversations, online…
ContinueAdded by Garry House on April 2, 2013 at 9:00am — No Comments
The Success of the Human Rights Campaign
Remember the Human Rights Campaign's pink equal sign that we wrote about last week? Well, it's died down a little, but it's still going pretty strong. It seemed nearly everyone on Facebook had at least one friend change their profile picture, but the evidence was anecdotal...until now. Facebook has released some interesting stats talking about the spread of the campaign, and…
ContinueAdded by Timothy Martell on April 1, 2013 at 8:30pm — No Comments
Don't do what you always do. Do the opposite!
There’s a famous Seinfeld episode where George is at a very low point in his life.
Nothing is working and he doesn’t know what his next step should be.
You can watch it here: http://youtu.be/cKUvKE3bQlY
What would happen if YOU did the opposite of what your instincts (fear) tell you? If what you’ve been doing has been delivering the wrong results, what would…
ContinueAdded by Andrea Lupo on April 1, 2013 at 2:26pm — No Comments
April Fool's - great visibility!
Just perusing my Facebook and Twitter feeds this morning, and seeing a LOT of April Fool's posts from businesses. For example, YouTube is shutting down after 8 good years; Google has a new scent project out in Beta form called GoogleNose, and Twitter now costs $5 a month if you want to use vowels.
These and many other pranks are seeing a lot of traffic and a huge number of shares. Businesses can definitely get in on this to get fans' attention!
What kind of pranks are you…
ContinueAdded by AutoSTARR on April 1, 2013 at 11:29am — No Comments
Business Leaders Join DrivingSales Presidents Club Keynote Line-up
Leadership consultant and entrepreneur David Ibarra; Erin Kerrigan, Managing Director of the Presidio Group; Duncan McCall, CEO of PlaceIQ; Jonathan Ord, CEO and Founder of DealerSocket, Inc.; Shaun Raines, Director of Business Development for DrivingSales; Raj Sundaram, President of DealerTrack's Dealer Solutions Group, and Tom Webb, Chief Economist for Manheim Consulting join keynoter Seth Godin at exclusive NYC event in April…
ContinueAdded by Crystal Hartwell on April 1, 2013 at 9:00am — No Comments
Make Money Mondays With Sean V. Bradley "Motivation, Inspiration &…
ContinueAdded by Sean V. Bradley on April 1, 2013 at 9:00am — No Comments
CarFinance Capital Renews and Increases Credit Facility to $300 Million
Company continues to expand reach to below-prime consumers through dealer partners and CarFinance.com
Irvine, CA, April 1, 2013– CarFinance Capital LLC announced that it has renewed and increased its warehouse credit facility from $200 to $300 million. The increased credit line, which is provided by Deutsche Bank and Credit Suisse, further bolsters the Company’s ongoing mission of helping the…
ContinueAdded by Crystal Hartwell on April 1, 2013 at 8:50am — No Comments
Google+ Dimensions and Sizing Cheat Sheet

Every time a social network makes a change to their layout, design firms around the world groan about how they now have to redo a ton of different artwork. Social media is big business and companies will pay big bucks to look just right on their pages and profiles.
Google had a change of their own recently on Google+, including one major change to profile and page layouts that made the…
ContinueAdded by Louie Baur on March 30, 2013 at 6:30pm — No Comments
Successful sales consultants in the automobile industry do the following:
1. They plan their day the night before in writing or in their CRM. This means they can hit the ground running with a well thought out plan of action and purpose.They don’t waste time during the day stopping to think or decide "what do I do next ?"
2. They show up for work early, and do a walk…
Added by Chris Saraceno on March 30, 2013 at 3:00pm — 57 Comments
Why Use Automotive Direct Mail Marketing
Why Use Automotive Direct Mail Marketing |
Are you aware of the fact that automotive direct mail marketing ranks as the most commonly read type of direct mail? In fact, one survey says that 73 percent of automotive buyers would respond to direct mail than any other… |
Added by Jimmy Peters on March 30, 2013 at 12:19pm — No Comments
Automotive Direct Mail Marketing Tip
Automotive Direct Mail Marketing Tip |
A helpful automotive direct mail marketing tip can make your campaign successful. This is the most commonly read direct mail today. According to an article in DM News, a survey showed that as many as 73% of the car buyers today… |
Added by Jimmy Peters on March 30, 2013 at 12:00pm — No Comments
Focus Your Social Media on Customers and Community
People in the world of marketing and businesses trying to use social media for promotions almost always face a paradox. It’s like a Chinese finger trap – the harder you pull, the more trapped you can…
ContinueAdded by JD Rucker on March 30, 2013 at 9:30am — No Comments
5 Web Properties To Which A Dealer Needs Admin Access
I just put an article up on the site. That talks about the 5 Key Web Properties Dealers keep losing control of that they can't afford to lose control of.
…
ContinueAdded by Adam Gillrie on March 29, 2013 at 6:21pm — No Comments
What You Wish They Knew
Your business depends on your prospects and customers knowing what you wish they already knew. What is the best way to convey that knowledge during your best opportunities? Go to our article in the March – April edition of Fixed Ops Magazine for some very effective suggestions. See you on page 44.…
Added by Lance Boldt on March 29, 2013 at 12:47pm — No Comments
Many times people say they don’t like to negotiate; yet, they still shop around and never pay full MSRP. Most people act in their own best interest. And most people who say they don’t like negotiating, actually still want to.
There are three things you should always listen to in this business:
1. What people say.
2. What people are trying to say.
3. What they really mean.
Often, what people are saying is they ‘hate’ to…
ContinueAdded by Mark Tewart on March 29, 2013 at 10:27am — 4 Comments
Why Content is the Pinnacle of Online Marketing

There’s a saying in online marketing that has been around for a while. “Content is king.”
The truth is this – before the last year, it really wasn’t. Content has always been important, but it wasn’t until recent updates in Google and…
ContinueAdded by JD Rucker on March 29, 2013 at 9:00am — No Comments
The Nature of Character
~ Michael Josephson
Abraham Lincoln was very concerned with character,
but he was also aware of the importance of having a good reputation.
He explained the difference this…
ContinueAdded by Jack Higginbotham on March 29, 2013 at 1:22am — 1 Comment
How hybrids are changing marketing
March 28, 2013 - 2:23 pm ET
The wraps came off of the 2014 Infiniti QX60 Hybrid Wednesday afternoon in New York,…
ContinueAdded by AutoSTARR on March 28, 2013 at 3:41pm — No Comments
From the NCM Institute: Do your managers know how to maximize their ROI opportunities? Written By: Robin Cunningham
Written By: Robin Cunningham
For the last sixteen months I have had the incredible experience of being a lead instructor with the NCM Institute. I have had the opportunity to work with hundreds of dealership managers in our multi-level classes for general managers, general sales managers, used vehicle managers, service managers, financial managers, and some private dealership training, as…
ContinueAdded by Garry House on March 28, 2013 at 3:11pm — No Comments
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2025 Created by DealerELITE.
Powered by