It seems as though YouTube is usually left to the waste side due to Dealers feeling as though it takes too much time or effort in keeping up their channel, or even more so coming up with a subject to talk about without making it sound like an advertisement. Getting inspired to make a video can be as easy as capitalizing on the people and customers that surround you daily, even your inventory can make an appearance, but how?

You need to evoke…

I came across this handy little article from HubSpot today and wanted to share it with all of my dE friends. For those of you that take advantage of Pinterest, this article explains how to verify your website. What's that mean?

Pinterest is another one of those social networks that some marketers have figured out how to…

It's all about Content

Steve Jobs, the best salesman ever, changed my life…

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Einstein belongs to the world, Google visits the Grand Canyon, and the…

Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.

The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…

The NLRB is moving closer to defining a final position on when an employee?s social media postings qualify as protected activity. It has recently published a helpful report detailing the outcome of 14 social-media cases, including its first ?Facebook firing? decision.



In this case, the National Labor Relations Board (NLRB) upheld an earlier decision that a luxury car dealership lawfully fired a sales person over a Facebook post. The employee had violated the company?s social media…

Social media marketing presents us with opportunities every day, we just need to be cognizant of them. Something simple can become a major boon, and sometimes it pays to go over the top a little bit, because if you don’t, a competitor might.

This played out last week…

I ran across an obstacle with a dealer's Facebook page the other day. They were heavily supporting the local chapter of the March of Dimes and had some great pictures and videos compiled by the staff. None of this was on their website, Facebook page, or anywhere in their social media presence.

"We aren't…

I get the privilege of hearing sales people every day when they're talking to customers. Whether it's folks in a dealership, or folks at a restaurant during lunch; EVERYONE IS SELLING SOMETHING!

The problem is, most people just flat suck at selling. Don't get me wrong, there are some really fantastic sales professionals out there but just because your title says "Sales _______" it doesn't mean that you know how to sell.

Many salespeople confuse 'telling' with…

Anyone with a computer and 5 minutes of spare time has probably sat down to play with the Google Maps “Street View” application before. You’ve probably zoomed way into your own…

https://www.youtube.com/watch?v=6Ab0cPMX7X0

Click here when you're ready to sign up! (it's free)

Recently, I’ve been busy out in the field doing what I love most—rolling up my sleeves and working on-site with client-dealers, which is something I don’t have much time for in my position as director of the NCM® Institute. Recently, though, I’ve had the opportunity to work with two exceptional dealership groups who are committed to going “from good to great.”   

I know I’ve been remarkably fortunate, over my 25+ years in training and…

Find 67 auto industry resources to get info, digital publications and social networks.

I’m often getting request from clients to take a look at specific area of their website, where for some reason they may not be getting as much traffic as they would like. There are many great search engine optimization strategies you can use for single pages or sections…

The Holiday season is just right around the corner, are your video promos up to par with your competition? The number of people who watch online video at least once per month is greater than those who watch TV at least once per month, according to a recent Nielsen study. www.autoblog.com/media/2010/12/pomplamoosehyundai.jpg" alt=""…

Constellation Automotive Software is part of a larger group of companies, Constellation Dealership Software. Together we provide software solutions in the BHPH, Retail Automotive, RV, Marine, Outdoor Power Equipment and Powersports industries.

One of the issues facing dealers in all of these industries is managing risk and staying compliant with a growing number of laws and regulations. Resources for educating and training dealers and their employees on these issues are…

According to a new survey by Career Builder, 51% of employers have hired an applicant with a criminal history. Since more than 92 million individuals have a criminal history on file in state databases, according to the Justice Department?s Bureau of Justice Statistics, employers will have applicants that have a criminal past. The key for employers is to run a background check so that they know about any criminal past activities and can make an informed hiring decision. Having a past…

Not riding along on the demo is without a doubt the most damaging part of the sales process. If you read my article titled “Trade In, The Secret to the Sale” and you are following those guidelines I give you props!! If you have not read it I would suggest that you read it and make it a part of your process for it tends to help with…