Not doing a walk around every car every time?

Not delivering the right word tracks at the right time?

Not asking for the sales, handling the objection?



Then watch this video!

Merely Surviving Isn't Enough

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For me, it changes as time goes on. The love for my occupation get's me fired up!

Big motivators for me are looking forward to an upcoming concert, the changing of the leaves, a sporting event on TV and playing with my dogs. What gets you fired up each day?

 …

In a retrospective presentation on the 2012 SXSW Expo, Jack Morton Senior Vice President, Liz Bigham, said that “engagement counts more and costs less than awareness.” What Bigham means by this statement, a variation on the Harvard…

It seems an overwhelming majority of participants on this network are obsessed with social media channels. While I feel they play a role in a good overall marketing strategy, I wonder if we are putting too much weight on their importance?

Let me ask you this question:

"If a dealership took all their icons and buttons and links to…

Recently Facebook has made an announcement that they have begun developing and testing a mobile ad network. Interestingly they aren’t doing just an on-domain network, like they do now, where you can only buy ad space on Facebook. This ad network will be a real cross domain network. This new development could bring a whole new meaning to the phrase…

Whatever your PROCESS, BE CONSISTENT EVERY TIME with a customer.  Inconsistency (Short cutting) leads to nothing but lost sales.  

Good afternoon Dealer Elite Members and associates,

I have been noticing a disturbing trend in retail lately and I am sure it is also true in other areas of the workforce as well. As we become more and more connected with Social Media, Smartphones and the internet red flags are popping up everywhere for me.

Everyone is becoming more and more distracted and this means productivity, focus and results are being affected. Of course this is happening when driving in…

I don’t think I've ever met someone who says they immediately say “Yes” to all their service advisors’ recommendations.  I've definitely talked with some who always say “No”.  Most of us listen and make a decision.  It’s how we come to those responses and decisions that’s so very interesting.

It’s been said that we all make decisions emotionally and then use logic to…

“I’m afraid I can’t talk to customers, Dave.”

I don’t think anyone can deny that robots are pretty cool. I mean, we can send machines to the bottom of the sea or to the …

I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration?

A recent study by Knotice, an on-demand marketing software and agency, shows that 36% of emails were opened on a mobile device (tablet &…

Attitude Determines Your ALTITUDE!   Tell Your Face to Smile Today!

Facebook has become so entrenched as the social media leader, it’s difficult to imagine any new threats emerging…but what about old threats? What about long forgotten ancients, stirring from their slumber and rising from the sea to reclaim their throne? In the world of social media this may be happening right now.

What about Myspace?

Well, it turns out sexy isn’t…

Please see this post; http://ow.ly/dsOHL

Recently, I traveled to New Mexico to consult with a dealership about their marketing strategy.  The conversation went a bit like this:

DeliveryMaxx: “What are you currently doing with advertising today?”

Dealership: “We are doing print (newspaper), TV, Radio, and I have a billboard two exits down.”

DeliveryMaxx: “How is that working for you?”

Dealership: “I can’t really put an ROI on it, but I think it is branding…

Yeah, I’m talking about baseball, kind of:  When we’re in a rut, or when we don’t get the result we want, or when we fail, we often use sports analogies like “in a slump”, “swing and a miss”, and “struck out”.  And so often, especially in the car business, we are very parochial about who we discuss these issues with—we look to our peers, our friends, our relationships for…

Does your dealership have a BDC or Internet Sales Department?  When appointments show up to the dealership, is there a set process to handle these customers?  Let me let this thought process for a second…

Ok, so right now you are probably realizing that you do have these departments yet they are under performing.  Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out…

Shares of Facebook stock are still trading below 40% of the social media company’s initial public offering of $38, but CEO Mark Zuckerburg’s announcement of a Facebook search engine serves as a light at the end of a tunnel for many investors. …

Retargeting is the newest toy in the toy chest for digital marketing companies. The perceived ROI it brings is making it very popular and the trend has grown to the point that now even Facebook is getting in the game. So what exactly is retargeting and what are the…

An alarming trend has arisen on the Internet side of automotive sales and it is called "Email Template Theft" (ETT for short). This may be happening to your Internet sales team right now or your team could even be the guilty party. Have you ever received an internet lead who never responded and just seemed downright suspicious? Could these leads have been submitted by your local competition? 

As an Internet Director, it certainly happened to me…

http://www.internetsales20group.com

Car Dealer, Paul Sansone Jr. Will Be Conducting a Workshop on "Relationship Selling" At The Internet Sales 20…