This latest blog by Jenn Mayer of Potratz will tell you how to incorporate foursquare in your dealership's marketing. Check it out!

I have to admit I am late to the foursquare game. Although the app was first launched in 2009, I have only recently joined. After moving away from my hometown earlier…

September 8, 2012





Charles Dudley Warner...  "What small potatoes we all are compared to what  we might have been if we had just plowed a little deeper." 



It is amazing to consider the effort it takes to move from pretty-good to excellent.  In so many things we are rendered average only because we don't apply ourselves wholeheartedly.  We revel in being generalists; which makes us more available to…

What you think about, focus on and those that you surround yourself with will shape who you are and who you become. Think positive, focus on things that will move you forward and surround yourself with people who are doing what you want to do and are where you want to be.

You are powerful when you believe in yourself. KNOW that you have great things in you. KNOW that you are capable of whatever you put your mind to. KNOW that you are full of strength and…

We are compiling a list of Google+ accounts for anyone in the automotive industry. Testing shows that Google+ relies almost entirely on quality rather than quantity which makes it extremely important to network properly.

This is extremely important. Getting involved requires nothing, but the benefits (particularly by 1st quarter of 2013) can be dramatic.

It's not Facebook. Despite…

Recently, I called out a couple of vendors for selling a sub par product. I thought about it and decided that if my own services can’t stand up to that level of scrutiny, I have no business telling anyone else what they should do about their service. So over the weekend,…

Get Familiar With Common Objections



Common objections may include "I need to talk it over with my spouse first," "I need to shop around first" or simply "I need to think about it." These are all easy to overcome if you have confidence in yourself and your product. For the customer who wants to talk to his spouse, ask what he thinks she's looking for and what her objections might be. Address his response and offer a call to the spouse to close the deal. If the customer wants to shop…

This story is from a series of success stories taken by actual students of the Auto Solutions Training course.   “I went ahead and went through the automotive sales training with Gregg Morris and Auto Solutions. It showed me that it was a very easy business to get into and it wasn't a tough sale. I had been in sales for a while now and it appeared to be just another product and that is exactly what it was. My trainer, Gregg Morris, taught me that as long as you know your product, meet or…

There is a statement we've all heard over the years in the car business.  It usually comes from the dealer or a senior manager.  When I hear it, it makes me crazy.  Now, I know that some of you will say that driving me crazy is a short trip, but this one makes me glad that I'm not on a roof when I hear it.  I might jump.      

It usually happens when I'm talking to a dealer.  We may be discussing a hiring campaign, an idea for advertising, a specific sales practice or even a way to…

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – promoted tweets get an upgrade, politics on…

Audrey Hepburn ... "Remember, if you ever need a helping hand,

you'll find one at the end of your arm. As you grow older you will discover that you have two hands. One for helping yourself, the other for helping others."



Audrey was not only a great actress, but obviously a great believer in human potential! God gives us all "the measure of faith" necessary to live a successful life. The primary problem is, we let society,…

September 7, 2012



Groucho Marx ... "Blessed are the cracked,

for they shall let in the light."





Sometimes we just need a little humor or even silliness; something that will lighten the thoughts of our stressful lives. A toddler wearing his daddy's boots, though it has been seen a thousand times

before, can still bring a smile to a life weary soul. Thank God for friends that see and share the lighter side of life.…

Figures Lie, But Liars Didn't Figure on Wikimotive!

I nearly didn’t write this. The “lazy” Tim on my shoulder said, “Now Tim, you know what happens when you call people out and stand on your soap box! People will call you a self-righteous blowhard! They’ll accuse you of pandering! Don’t do it!” But this one literally kept me up…

When you’re on social media sites as much as I am, you see a lot of negative brand messaging. Take, for example, the ongoing Progressive case in which a lone blogger has rallied millions of angry Americans to voice their outrage on the insurance company’s Facebook wall. We…

Blogging can be tough, especially when your marketing strategy has you posting every day. When you’re blogging for business posting everyday can be extremely beneficial but writers block starts to become a serious problem. So how do you makes sure that…

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers who are…

Thomas Jefferson ..."Determine never to be idle. ... It is wonderful how much may be done if we are always doing."…

It’s not what you think . . . this is about customer retention.  My mom was recently telling my kids that my kindergarten teacher expressed concern about me because I was always playing with the girls.  Here's my side of the story.  There were two distinct play areas in the kindergarten room: the boys’ side and the girls’ side.  Boys had cars and planes and blocks and tools…

Let’s see… We demand the following… Correct?

1. We expect terrific meet and greet, power handshakes and hugs. Real effort.
2. We anticipate, fantastic fact finding, customer information, trade, decision makers, all finance understanding.
3. We believe in tremendous walk-around, complete features and benefits and explained with…

I've given insights on when to tweet, how pictures increase your Facebook Fan Page's engagement, and how …