Recently, AutoTrader had Polk do a study titled, "2013 Automotive Buyer Influence Study".  As it is always good to try to keep our finger on the pulse of the buyer, I read through my copy recently and have found something that surprised me a…

Frequent travelers have many choices when choosing airlines. Some choose an airline for their frequent flier benefits; some for their convenient routes or frequent itineraries and some have airlines chosen for them by their companies. For many years, Delta Airlines has been at or near the bottom of almost every survey conducted regarding airline customer service. In fact,…

Bruce Kimbrell, site leader for one of the world’s most successful brands, helps dealerships solve the “Why Buy From Me?” dilemma with successful and actionable tactics to help separate their brand from the competition

Salt Lake City, UT – July 16, 2013 – DrivingSales today announced that The Walt Disney Company’s^® Bruce Kimbrell, site leader for…

• Must Reads are : compendiums of our best recent coverage of a particular topic. In this issue, find out how hackers try to trick your employees, why it takes so long to find breaches, how the cloud can help SMBs find vulnerabilities -- and much more.
• How Hackers Fool Your Employees

Why Are We So Slow To…

AutoWeek spotlighted the ’53 Mercury on their website, and it got me thinking how sad it is that such a storied brand has fallen by the wayside, and that dealerships that aren’t careful can also end up like the dodo bird or Mercury brand.

CSI is critical to SURVIVAL

One of the intangible benefits for our Live Chat products is that it can help guard your CSI. Not just the CSI the factory measures, but the one that has your customers posting…

As Facebook continues its unofficial quest to make the platform pay to play and with Twitter quickly following in those footsteps, many are looking towards advertising as the most important component, but they would be wrong. Others who sell their products would say that strategy can overcome the need to play, but they would be incorrect as well. It’s the third…

When you think of sales, do you think of pejoratives such as pushy, sleazy and dishonest? Most people do.

Yet in “To Sell Is Human: The Surprising Truth About Moving Others,” Daniel H. Pink contends that most of us, regardless of job title or salary structure, are salespeople.…

I came upon this and thought it of interest.

Read more: http://www.entrepreneur.com/article/227389#ixzz2YqF6PPu3

Thoughts?

http://www.internetsales20group.com

http://www.dealersynergy.com

http://www.internetsales20group.com

Sean V. Bradley Training Internet Sales Directors On Projections & Forecasting - Automotive Sales

I had two…

http://www.goallinesolutions.com/blog/the-keys-to-driving-better-customer-service-in-the-automotive-industry/

I came across an interesting article in Forbes the other day that examined why Apple has such loyal customers and how they plan to increase that loyalty. The article discussed how some of Apple’s products are inferior technology-wise to…

Google can’t seem to make up their minds. That being said, they sneakily introduced a change that I believe most businesses (and consumers) will welcome.

In May of 2012, Google implemented their Zagat rating system which was confusing for both businesses and…

By Brandon Storrs, Director of Visual Communications & Production, AutoNetTV Media, Inc.

I love to ride bikes.  My co-workers often have the pleasure of seeing me ride into work dressed like a “superhero” in my spandex and sunglasses.  “It’s all about wind resistance…

Hi Guys -

I have a 'green' finance person that I want to send away to receive some training in all aspects of F&I.  Can anyone recommend a company that will teach the fundamentals of Menu selling, etc.  I am located in the NW, so west coast would be preferable.

I recently joined  One Big Broadcast  (OBB) as OBB’s Strategic Global Marketing Partner and I will explain why. 

I know there are other Companies out there that are just as qualified but if you look carefully at their website they’ve got it down.  A Professional…

No wonder our government can’t get anything done and spends so much of our money.  The office of Fair…

Press releases are a great way to promote and disseminate information about your company.  I’ve written many articles on how to write and optimize press releases to increase the chance of being discovered amongst the hundred or thousands published every day. Most of the major press release services…

What would you say if a customer asked "Why should I buy from you?"  Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a competitive advantage. What's yours?



In this week's Think Tank Tuesday, I'll explain why it's important to set yourself apart from all the other dealers in your market, and how to do so.…

Here are 9 Must have Moments for Mobile Marketers & How The Consumer is Shaping The Way We Advertise.

1. Mobile marketing isn't an option; it's an imperative. In-store shoppers are looking for product information and they're turning to their mobile device to…