One of the most brilliant minds in search and digital marketing will teach dealers how to prioritize their online content marketing strategies and reach qualified customers through local search, mobile and social media marketing efforts in light of recent algorithm changes.

Salt Lake City, UT – July 9, 2013 – DrivingSales today announced that Danny Sullivan,…

Manufacturers are increasingly introducing programs designed to increase brand loyalty, and car buyers are staying more loyal than ever before. One of the most recent examples is GM’s…

Written By: Steven Banks

Lately it seems I am unable to hide from the term, Big Data. I’m exposed to it in headlines, newspapers (a bit old school but I still read them), magazines and yes, even blogs. But what does big data truly mean and why are we being doused with it? The term is so new I couldn’t locate it in the…

If there’s one thing that gets under my skin the most about local businesses on social media, it’s that they rarely take advantage of one of the most important types of posts: local facts. It’s a low-hanging fruit that is completely missed by most.

It starts with having a local following and fan base, of course,…

sales CRM

For your free ebook: The Auto Dealer's 10-Step Guide on How to Choose the Right CRM For Your Dealership…

Stop just making noise and find a Marketing company that can make your Digital Marketing Program sing by playing the right tunes.

Would you expect your receptionist to desk deals? Then Let you BDC Department do the things they should be doing and do the best  -handle the leads get them to your lot and do the follow up.

 …

Should you use the manufactured offered web service or an outside vendor?   

The toughest test you face was not the month you just completed, but instead the one that lies ahead, because regardless of whether you had a good month or a bad month, it’s over. Depending on your month’s outcome, you become a can or will questioner. If you had a good month you question yourself, “Can I do it again,” but if you had a bad month,…

Last post, we took a look at programming your subconscious to be the best supercomputer you’ll ever need to achieve success. This month, let’s take a look at some other ways to survive and thrive in your situation, and find the joy in your career and life.

First, you must quantify to qualify. You have to get a handle on what you are currently doing, and be honest. I have consulted with thousands of businesses over the years. I have found few, who are currently…

With the continually increasing popularity of social media websites like Facebook, Twitter, and LinkedIn, where members can be connected to friends, family members, co-workers, clients, and potential clients all by logging in to one account, it is understandable that companies and employers are concerned about the security of…

Tales are told almost everyday of some traveler or another experiencing a travel nightmare. Everyone that travels has an airline that they love to hate. I don’t know that it would be possible for all airlines to make each unhappy passenger happy, even if they tried.

In today’s world, the complaints that typically do get publicity are the most extreme sorts of…

Old-fashioned email is still the best bet for attracting new customers. In fact, you'll catch more customers with email than on social media. Here's why it works.

So what if your emails wind up in prospective customers' spam folder? That's no reason to give up on the marketing strategy, reports Custora, a predictive analytics platform for e-commerce…

Happy Independence Day! A quick thought that I'd love your feedback about:

We've been researching the usage and effectiveness of heatmap and eye tracking testing.

a) Have you used it to measure your website? If so, what have you learned from it?

b) If not, how come you haven't? What's holding you back?

Thanks for reading! Look forward to hearing your replies!

Adam Ross

Managing…

“We need more women in the auto industry!”

We hear it said all the time. Well, it’s time to stop wishing. We’re taking things to the next level by showcasing one of the brilliant women car dealers we know and highlighting her success, in hopes of attracting more women to the industry.

First,…

Do you spot check your employees?



Do you spot check your customers?

If you are confused about what I am talking about then read on...

Too many times when a manager asks their people if they did something they get an answer and they take their word for it.  In some cases this happens because of too much trust or…

If you are not getting better, then you must be getting worse. In this age of instant information and transformation, speed is the new weapon of choice for top performers. To survive and thrive today, you must be willing to learn, change and implement faster than your competition. In this and next month’s articles, we’ll examine some ideas on how to adapt to the environment you find yourself in, and how to thrive within it.

First, you must focus on things that can move you to…

When it comes to citing sources in your web content, there has always been a few different schools of thought. Some people meticulously cite every quote and source in proper MLA format like they are trying to get an A in English Comp 101. Some people throw in a quick link somewhere in the article and call it a day. Finally, some other people eschew sourcing all together and just steal information and content from others because the internet has a very liberal idea about ownership. Some…

Visit out website: www.ppadv.com

Like us on Facebook:…

I truly believe there is a tremendous lack of leadership in today’s world. This shouldn’t be so.  You can’t underestimate the power of a great leader. Great leaders make the impossible seem possible. Some folks think leaders are born; some think they are developed. I happen to think it is a little bit of both.

Leadership traits exist within all of us, regardless of…